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What Can Be Done with the Layar Platform? 5 Helpful Usecases

Chris Cameron March 7, 2011

Layar has an extremely diverse community of developers creating augmented reality experiences of all shapes and sizes. To give you an idea of the different things that can be done on the Layar platform, we’ve put together a set of case studies featuring some truly unique examples.



Below are five case studies that show the flexibility and capabilities of the Layar platform and our outstanding community of developers. For each, click the “Case Study PDF” link to view the case study in full.



Layar Augmented Office - Case Study PDF
The Layar Augmented Office is an interactive 3D model that you can literally walk into and access information about the company, layer content, job openings and more.




streetARt - Case Study PDF
streetARt is an iPhone application that displays the public art, graffiti, tags and other forms of street art in your neighborhood. The third-party app uses the Layar Player to embed an Augmented Reality view, but it can also be viewed within the Layar app.



Exile on Your Street - Case Study PDF
Exile on Your Street is the official layer for The Rolling Stones, in promotion of the 2010 Exile on Main Street (Rarities Edition) album. Create and add posters in AR, listen to audio tracks, watch videos, purchase music on iTunes, and more.



The Invisible Artist - Case Study PDF
The Invisible Artist is a 3D Augmented Reality guide to 10 of London’s top contemporary art museums.




UAR - Case Study PDF
UAR (Urban Augmented Reality) displays images and 3D models of the past, future and “what might have been” for architecture in the Netherlands.





You can also find these case studies at any time on our Examples page.

Permalink: www.layar.com/news/blog/242

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Infiltr.AR Invades the White House and Pentagon

Adriane Goetz March 4, 2011










An artists’ rendering of the Twitter balloon inside the Oval Office.

Layar is nothing without its creative and highly-skilled developer community, so we thought it would be cool to include some blog posts from the mouth of one of the most renowned Layar developers/dreamers/artists we know.



Sander Veenhof (SNDRV) is the man behind some of the coolest and most talked about layers including Biggar, The Game of Life, and the MoMA AR Exhibition. We asked Sander to write about his latest collaboration with Mark Skwarek, a guerilla AR campaign that launched Friday, February 25 (Stay tuned for video coverage from this event as well).



Tweeting to Obama but not getting through? Since February 25th you can now reach him right at his desk in the Oval Office. A virtual Twitter balloon has been placed inside the White House and another one infiltrated the Pentagon using the GPS-based Augmented Reality browser, Layar. The balloons display the latest tweets containing the hashtags #OvalOfficeChat or #PentagonChat respectively.



The placement of the two Augmented Reality balloons was the mission of infiltr.AR, a live augmented reality infiltration event orchestrated from a temporary command centre at Club Karlsson in Amsterdam. It’s the latest experiment in crossing physical borders by members of the Manifest.AR artist group, best known for their previous infiltration project: an unofficial guerrilla exhibition inside the MoMA NYC last year in October.










An artists’ rendering of the Twitter balloon inside the Pentagon press room.

The virtual Twitter balloons inside the White House and the Pentagon can be seen ‘for real’ using Layar. Search and open the layer “INFILTRAR.” When not inside the two buildings, an ‘artist impression’ of the augmented space will appear, including an actual live copy of the Twitter balloon.



Since Manifest.AR members do not have press passes, and most probably never ever will, we are highly curious to see any screenshots of the virtual public message board inside the Pentagon press room, so journalists, give it your best shot! (And Tweet it hashtagged #pentagonchat please).



-Sander Veenhof and Mark Skwarek of Manifest.AR

Permalink: www.layar.com/news/blog/241

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Layar for Symbian is Here!

Chris Cameron March 2, 2011

Today, Layar is very excited to announce that after much development and testing, the Layar Reality Browser is now available on the Symbian platform. This has been a long-awaited and highly anticipated release for Layar, but today we are proud to introduce a truly terrific augmented reality experience for Symbian devices.



Owners of S60 and Symbian^3 devices with GPS, front-facing camera, compass and accelerometer (see list of supported devices below) can now rediscover the world around them using Layar’s augmented reality browser.



“Augmented reality is changing the way people view the world,” said Raimo Van Der Klein, CEO and co-founder of Layar. “Layar’s goal is to bring the AR experience into people’s every day lives and with this offering we are able to provide Nokia users with that rich digital experience on their mobile phones.”



We are proud to help bring augmented reality to masses, and with Nokia and Symbian - which remain juggernauts in the mobile industry with millions of users and devices in the market - we are significantly closer to that goal.



Layar for Symbian is available now for download in the Ovi Store, and is compatible with these devices:


  • Symbian^3 - Nokia N8, Nokia C7, Nokia C6-01, Nokia E7

  • S60 - Nokia N97, Nokia N97-mini


NOTE: It is strongly recommended that you upgrade your device to latest Symbian firmware in order to ensure a smooth augmented reality experience.

Permalink: www.layar.com/news/blog/240

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StreetARt Uses Layar Player to Find and Share Public Art, Graffiti, Tags and More

Adriane Goetz March 2, 2011

Art is everywhere. Whether as simple as a crude marker sketch in a bathroom stall, or as intricate as a mixed-media mural covering the side of a building, there are dozens of inspired artistic creations free to view right outside your door. 

These pieces are often hidden in back alleys and tunnels, or painted over by the city or a rival artist, however, with MOB‘s new mobile streetARt application (available for free in the iTunes store), you can see the many different types of public art around you, past and present.

MOB developer Rob Manson has talked about street art with colleagues for years, as there are hundreds of great public art pieces on the streets and at skate parks near his house in Bondi Beach, Australia as well as in Sydney and Melbourne. Once the Layar Player became available for iPhone, Manson wanted to create an app to show it off that used widely distributed content in the AR view, so an ever-growing international collection of street art was the perfect fit.

Manson started the content-gathering process by running scripts across Flickr, which resulted in about 30,000 street art images in over 500 locations. The streetARt app then adds to that content, allowing users to snap photos and upload them directly to streetARtAPP.com.

In the iPhone app, users join the streetARt community by connecting their Twitter accounts where they can “like” and comment on photos as well as upload their own from inside the app. Currently the “likes” and comments are only visible to other app users, but Facebook/Twitter sharing is coming soon, along with other features like permalinks and advanced filtering options.

While Layar Player (and therefore the streetARt app) is currently only available for iPhone, streetARt’s content is fully viewable from within the Layar application, so both iPhone and Android users can view the images.

MOB is an Australia-based business innovation lab focused on mobile and online platforms. A member of the Layar Partner Network, MOB is responsible for the BuildAR layer creation tool as well as numerous other layers.

Permalink: www.layar.com/news/blog/239

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SFZero Game Uses Layar to Document Real-World Missions Accomplished

Adriane Goetz February 28, 2011










SFZero
San Francisco Zero: real-world gaming.

One of the great things about Augmented Reality games is that they encourage users to get out in the real world, move around and sometimes even interact with others face-to-face (gasp!).



The mission-based game SFZero (San Francisco Zero) takes real-world gaming even further, transforming its users’ city, country and really the entire world into a playing field where creativity, guile, collaboration and imagination are rewarded with points, level-ups, badges and notoriety. While the game’s actual AR usage is fairly limited, we still think it’s a cool example of how to merge the video game world with the real world.



SFZero started in San Francisco in 2006 by friends Sean Mahan, Ian Kizu-Blair and Sam Lavigne, who had recently moved to SF from Chicago. Their goal was to get players to venture out into the city independently, make new discoveries and test personal boundaries; the result was an open-source, collaborative production game that has spread to countries across the world.










One player presents her “Fortune Not Cookies” in the form of hollowed-out eggshells.

In SFZero, players earn points by completing real-world tasks (referred to as praxis upon completion) that generally involve exploring the city, interacting with strangers, or creating some form of “public art.”



For example, “The Things We Bury For Our Friends” task requires a player to bury some sort of “treasure,” then send another player (the two must not know each other) hints, photos, etc. to find it. Another task, called “Fortune Not Cookie” requires that players put fortunes into non-traditional fortune telling objects.



Players must submit proof of completing the task, such as photos or video, to the SFZero website. The geotagged proof is added to the SFZero layer, where others can see the name, date and time the task was completed as well as the player who completed it. The layer can also launch the SFZero website for more details, comments, etc. on the completed task.



So far, more than 6,000 players have completed more than 13,000 tasks around the world. The game is almost entirely run by its players, who create tasks and moderate completions. The game is more fun the more players there are in any given city, so join SFZero and become the best tasker in town!

Permalink: www.layar.com/news/blog/238

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