Part of the Blippar Group

Blog: ARspiration

Andy Warhol museum releases Warhol Layar

Redactie October 14, 2010

Another great example of Layar being used by the art scene. Last week the Andy Warhol Museum in Pittsburgh, USA, released the Warhol Layar.

The Warhol Layar enables you to view points of interest pivotal in Andy Warhol’s life and work. You’ll find locations in Pittsburgh and New York. The Warhol Layar also provides rare and premium content prepared by The Warhol’s education curators.

Layer: Warhol
Location: Pittsburgh & New York City
Required: iPhone or Android device
More info:
Brunner Mobile


Email this article

Layer of the week: Outdoor advertising layer for Walt Disney’s ‘Prince of Persia’

Redactie May 20, 2010

This week, Walt Disney launched the augmented reality outdoor campaign for the new ‘Prince of Persia’ movie. The campaign is built upon Layar, through a special Prince of Persia layer connected to outdoor posters, in which you can play, win and share.

The layer is created by TAB Worldmedia, the first company that combines outdoor advertising with the possibilities of the Layar platform. We talked to TAB Worldmedia’s founder Remco Vroom about the layer and outdoor advertising.

Remco: “The thing is that when you see the filmposter you want to DO something with it. To stimulate that moment of anticipation, we now offer an extra augmented experience.”

As you are near one of the ‘Prince of Persia’ outdoor posters and open the layer, the beautiful movie-character Tamina speaks to you and explains that you should watch the trailer and enter the augmented reality game to answer 3 questions. If you answer all questions correctly, you earn 50 Movie Minutes.
Remco: “Plus we built in an AR cinema finder, which is very neat considering that we integrated a layer in a layer. Also, we created the option to share the layer via Twitter.”

How did the idea to connect outdoor advertising to Layar originate?
Remco: “I have a background of 14 years in Advertising so when I saw the creative possibilities of Layar I was immediately triggered by it. The step to connect the geo locations of 2 dimensional ads to this new 3 dimensional world on your phone was very obvious. (in retrospect)”

We understood that the ‘Prince of Persia’ is the first step in connecting Augmented Reality to outdoor advertising, created in a limited amount of time. It’s a starting point of working towards richer and richer Augmented Reality experiences in outdoor advertising.

What do you expect in the future of Augmented Reality vs outdoor advertising?
Remco: “Great things will happen soon… that’s all I’m saying ;-)”

Next to this exciting statement, TAB Worldmedia has a message to all developers:
Remco: “If you are interested in entering this market please contact us to find out more about the creative and commercial possibilities. We facilitate this service for media networks like JCDecaux, CBS Outdoor, Hillenaar (Clearchannel), Brouwer & Partners, Librium TV and many others.”

Enough said, it’s time to find a ‘Prince of Persia’ poster in your surroundings: open up the layer -by searching for it- and experience the Prince of Persia yourself. If you’re geographically not able to find the posters, you can launch the layer through the QR code.

Note: Due to some technical issues, the newest layers are not yet added to the Catalog yet. We are working on it and will add them when possible.


Email this article

The First Augmented Reality Flashmob in the world.

maurice groenhart April 23, 2010

Imagine the Dam Square in Amsterdam filled with statues and odd characters and only you can see them trough the camera of Android- and iPhone. Saturday the 24th of April this is going to be the case.  At exactly 14.00 hours the National Monument on the Dam Square will be surrounded with digital 3D statues that can be viewed in Augmented Reality with the Layar app. The rumour is that even the iconic Beatles will be there crossing the street like in the famous picture on the Abbey road.

>> The pictures of Worlds first AR Flashmob

Sander Veenhof
is the creator behind this amazing idea. Veenhof says: “Every square in every major city in the world knows the ‘human statue’ phenomenon. On the Dam Square in Amsterdam Darth Vader, Superman, a Gladiator and some undecipherable sort of gothic characters colour the scene.“ But this Saturday it will be a whole other sight, at exactly 14.00 hours a big group of people will hold their Androids and iPhones in the air, turn on their Layar browser and take screenshots of the amazing 3D characters that we will place in Augmented Reality on the Dam Square. You can actually walk around them to look at them from all angles by just using your phone and the Layar browser. We are really looking forward to see the faces of those who have no clue of what’s going on.

Veenhof Teamed up with TAB Worldmedia, one of the leading creative media companies that specializes in Layar concepts to realize his idea. Augmented Reality experts Johannes la Poutre and Remco Vroom, founders of TAB Worldmedia, immediately offered their expertise and resources to realize this concept. La Poutre “when we heard about this amazing idea we were immediately captured by it. To realize this idea you need a solid and somewhat creative technical infrastructure and that is exactly what we like to build.”

JOIN the flashmob on Saturday the 24th of April at 14.00 hours on the Dam Square in Amsterdam. Prepare your phone, install the Layar Augmented Reality browser and look for the layer using “ARflashmob” under the local tab. Choose your favourite character and share your screenshots with your friends on Twitter, Facebook, Hyves, MobyPicture or what ever other kind of social media you have.


Email this article

New Splinter Cell game launched using Layar

Maarten Lens-FitzGerald April 1, 2010

HQ sent you to Amsterdam to investigate the murders of several Third Echelon agents. They were your friends… The name of the suspect is Sam Fisher. Its your job to find him.

In town, HQ leads you from point to point while briefing you on missions. Overcome the challenges and solve the puzzles along the way. Follow the clues to Sam’s secret hide out. Be prepared for surprises…

Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.

This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.

The Splinter Cell AR game was developed by marketing agency Blutarsky and Layar developer using Layar’s Augmented Reality platform.

Game play
As an agent of the Third Echelon you are in direct contact with HQ. At specific locations in Amsterdam HQ will provide you with instructions. These are your missions. To complete a mission you need to fulfill a task. When a mission is completed successfully the next location is revealed guiding you through town. This is all designed in style of the console game. The game play is in sync with the console version. Its about being smart, waiting for the right moment and solving the puzzles, all within the Layar Browser.

[caption id=”attachment_8412” align=”alignnone” width=”187” caption=”Mission briefing: Look for clues on the street”][/caption]

[caption id=”attachment_8399” align=”aligncenter” width=”179” caption=”Find the location of the murders”][/caption]

[caption id=”attachment_8400” align=”aligncenter” width=”179” caption=”BOOM!”][/caption]


Email this article

32 new layers launched; Get inspired by “Art & Culture” layers

Redactie March 29, 2010

32 new layers have been launched recently. Amongst them a couple of “Art & Culture” layers, which makes you enjoy virtual art in Layar or helps you to find art around you. We talked to Alex Young from MOB (Mobile Online Business Pty Ltd), who developed the Sculpture by the Sea layer in Australia in 2009 and with Russell JVM Gutierrez from flippingNORMALS (Hong Kong Art walk 2010 layer) and Christian Meinhardt from Superimpose (WTC and Virtual Public Art Project layers), who launched art layers recently.

What inspired you to develop these layers? Christian: “It is all about the perception of reality, it is about adding layers of abstraction as well as visible information to our surroundings and thereby enhancing our understanding of the world. A great aspect of this is to show realities that have been or that could be, as in the WTC layer project that brings back a reality that does not exist anymore. But you can go even further and think about creating additional or parallel realities existing on top of our common reality. That is an aspect you will find in the VPAP [Virtual Publik Art Project] layer project, here we offer artists the possibility to create new kinds of realities, that allow us to see the world through the eyes of the artist, thereby redefining it.
Russel: “We have always been tuned in to AR in general and Layar in particular. In Hong Kong, there is a noticeable lack of local layers, which is odd since there are a variety of interesting sites and events always going on - from traditional shrines to places where you can watch football live in the early hours of the morning.” Alex: “When we started working on the Layar platform we felt it was a perfect fit for the Bondi 2009 exhibition (outdoor and set along 2.5km of coastline around the iconic Bondi Beach in Sydney). The layer showed people where the Public Facilities such as toilets, bus stops and cafe’s were as well as providing detailed information on sculptures from a set of the exhibiting artists.”
What does the layer bring the user? And what is crucial for an optimal experience? Christian: “Layar, in particular using its new 3d functions offers us a fantastic tool to explore these ideas and make them accessible to a global audience.” Russel: “The Art Walk naturally springs to mind. There are several participating galleries this year, most of them clustered around the Central, SOHO and Sheung Wan areas. The whole concept of the Art Walk is to encourage users to visit these galleries in one night to see the art and meet other people over drinks. The layer makes it easier to find these galleries, specially those that are not on the main path.” Alex: “At first we only wanted to display information relating to a sub-set of the works, as the printed Catalog (sold on-site) is a revenue source for the Sculpture by the Sea organization. The launch of the Layar App Store will provide a great opportunity to extend the layer, as people could choose to purchase the layer (as a Catalog) as an alternative to the printed version. The layer brings the opportunity to literally have a “catalog in their pocket”.
Who made the art objects visible in the layer (and what does a such a layer mean for the artists)? Christian: “The Virtual Public Art Project (VPAP) was initiated by US-based artist Chris Manzione and realized in cooperation with Superimpose. Starting with an inaugural exhibition of works shown on 14 locations around the globe more artists and artworks will be added over the coming months.”
The artist [Chris Manzione]: “Different than most other AR applications that look out into the world for information, VPAP interests lie in looking inward, onto an object. Another key element of our layar is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself. Also being site-specific and with non of the limitations that physical artworks carry gives these artworks a context never seen before.” Alex: “Independent artists from Australia and around the world created the sculptures. Ideally it would be great to work with some of the artists who create 3D models of their works prior to creating them so we could use these as the Points of Interest icons for their works.”
Any other thoughts, idea’s or things you’d like to share? Christian: “I am really exited to announce another layar project of this kind coming from us soon.. For now I can’t tell you more, it is still secret…” Russel: “AR has a big potential in Hong Kong (HK), though not a lot of developers and companies here are taking advantage of it yet. iPhone (and more recently, Android phones) have a high penetration rate of the mobile market in HK so a lot of people potentially have access to the Layar app. One of our main goals is to first increase the visibility of AR in HK, and the only way to do that is to build more interesting layers. One of the next exciting projects we are looking to do involve mapping the street and graffiti art in HK and building a layer on top of that.”
Alex: “Art & Culture” layers are a great way to provide information to people in an accessible way.  It opens up and enriches the cities and landscapes that we live in. We are currently working with the Powerhouse Museum in Sydney to create a layer that uses historical photos of Sydney and overlays them onto the modern environment.  This will open up the history of Sydney to everyone wherever they are within the city.  We hope that it will lead to more interest by people to explore their culture and cities in more depth.” All newest launched layers: WTC- New York, US Virtual Public Art Project - international HK Art Walk 2010 - Hong Kong Hotels Now! - international UPCOMING - international AroundTown R’dam (Game) - Rotterdam, Netherlands AppAware for Layar - international Explore South Africa - South Africa House Detective - Germany, Italy, Spain, UK SA Golf Courses - South Africa Second Cup locator - Bahrain, Canada, Egypt, Jordan, Oman ,Qatar, Saudi Arabia, Turkey, United Arab Emirates 横浜観光案内 - Yokohama, Japan Urban Walkabout - Sidney, Australia 『今から』泊まれる宿検索 - Japan Stelling van Amsterdam - Amsterdam, Netherlands Bath Pub Guide - Bath, UK Political Party Time - US Project Noah - international Dutch Highschools - Netherlands Tilburg University - Tilburg, Netherlands Se salgspriser for danske ejendomme - Denmark NWS NEXRAD Level 3 Storm Attributes - Iowa, US קניונים בישראל - Israel בנקים בישראל - Israel MyCosmik Supplies: WiFi hotspots and SIM cards - international Find a Property - UK 不動産アーカイブ検索 - Next - Japan Aviones LocalizaTodo - Portugal, Spain YMCA Old Valletta -Malta Hot Spots Katowice - Katowice, Poland GipuzkoaMarket - Gipuzkoa (province in Basque country), Spain Discover Shropshire - Shrewsbury, UK Please open this post to see screenshots and descriptions of all layers. WTC Description: World Trade Center New York virtual memorial. This is a virtual memorial to the WTC World Trade Center on location in New York as it was present from 1971 to September 11, 2001. Geographical spread: WTC, New York, US Developer: Christian Meinhardt Developer Company: Superimpose Virtual Public Art Project Description: An Augmented Reality platform for the public display of digital works of art. Geographical spread: international Developer: Christian Meinhardt Developer Company: Superimpose HK Art Walk 2010 Description: List of participating galleries for the Hong Kong Art Walk 2010 - Hong Kong’s premier charity art event - will be held on Wednesday, 17 March 2010 between 5pm to 12midnight. For more information, see Geographical spread: Hong Kong Developer: Russell Gutierrez Developer Company: flippingNORMALS Hotels Now! (English & Deutsch) Description: Displays the available hotels in your area. See and book: By map, list or with the camera of your mobile phone. Easy and fast: Check price, location and amenities. Book the hotel of your choice for the best price directly with your mobile phone. Your benefits: # Direct availability, even at the last minute # Free booking - even without a credit card # Payment at the hotel # Free to cancel until 6pm on day of arrival Geographical spread: international Developer: Andreas Nöthen Developer Company: HRS Hotel Reservation ServiceDeveloper UPCOMING Description: Upcoming events & things to do. Geographical spread: international Developer: Pablo Garcia Developer Company: ELIPSE AD AroundTown R’dam - Game Description: Op zoek naar de ultieme stadsbelevenis? CityTour & CityGame. Deze AroundTown Layar biedt je een unieke belevenis van Rotterdam centrum. Speel ook de CityGame en maak kans op een orginele chopperbike van Nirve twv € 850,00 ! Geographical spread: Rotterdam, Netherlands Developer: Victor van Rijn Developer Company: MediaMedics AppAware for Layar Description: What are people around you installing on Android phones? AppAware shares online your installations, updates and removals of Android applications. In this way you become aware (App-Aware) of what other users are installing on their Android phones right now and around you! Please visit: Keywords: appaware, application, android, phone, mobile, eth, zurich Geographical spread: international Developer: Andrea Girardello Developer Company: Information Management Explore South Africa Description: Comprehensive augmented reality guide to South Africa. Geographical spread: South Africa Developer: Feroz Osman-Latib Developer Company: WebFive Media House Detective Description: Investigate houses for sale or rent nearby. The House Detective will find details of any houses for sale or rent around you, showing the price, number of bedrooms and other distinguishing features. The search results are powered by Geographical spread: Germany, Italy, Spain, UK Developer: Alex Tucker Developer Company: Alex Tucker SA Golf Courses Description: 500+ golf courses throughout South Africa with course detail. This layer gives you the location of golf courses throughout South Africa. Premium listings include a detailed description of the course as well as a AR view of the course that shows distance and direction to the green, water hazards and sand bunkers. Geographical spread: South Africa Developer: Feroz Osman-Latib Developer Company: WebFive Media Second Cup locator Description: Second Cup is Canada’s largest specialty coffee café franchisor. Since its inception, Second Cup has grown to more than 340 cafés across Canada and over 50 cafés internationally. Geographical spread: Bahrain, Canada, Egypt, Jordan, Oman ,Qatar, Saudi Arabia, Turkey, United Arab Emirates Developer: Mathijs Gajentaan Developer Company: Winvolve 横浜観光案内 - yokohama Description: 横浜近郊の観光スポットをご案内いたします。 Detail Description: Yokohama Station, and tourist facilities in the heart of Yokohama Minato Mirai area, tourist attractions, you can find information such as the cruise ship. Provides a link to the homepage of each facility. Geographical spread: Yokohama, Japan Developer: Shinichi Wakasugi Developer Company: atWare, Inc Urban Walkabout Description: Fashion, design & lifestyle in Sydney. In addition to this layer, Urban Walkabout publishes and the Urban Walkabout Sydney Shopping Guides, a series of carefully designed Geographical spread: Sidney, Australia Developer: Rob Manson Developer Company: MOB (Mobile Online Business Pty Ltd) 『今から』泊まれる宿検索 Description: 現在、空室がある宿泊施設が検索できます。; accommodation search (hotels, lodging and tourist resorts) Geographical spread: Japan Developer: Shinichi Wakasugi Developer Company: atWare, Inc Stelling van Amsterdam Description: De Stelling van Amsterdam is een 135 km lange verdedigingskring op 15-20 km rond de hoofdstad Amsterdam Geographical spread: Amsterdam, Netherlands Developer: Mike van Drongelen Developer Company: yellowpond Bath Pub Guide Description: Find your way around the pubs of Bath Geographical spread: Bath, UK Developer: Paul Lewis Developer Company: Media Grand UK Ltd Political Party Time Description: Discover nearby political fundraisers. Layar showing all venues hosting political fundraisers as gathered by Find out where your legislators are mingling with lobbyists. Clicking on a venue will show the latest party there as well as a link to the site to see all parties that have been held at the venue. Geographical spread: US Developer: James Turk Developer Company: Sunlight Labs Project Noah Description: Wildlife sightings from Project Noah Geographical spread: international Developer: Martin Ceperley Developer Company: Emergence Studios Dutch Highschools Description: Alle locaties van 15 grote hogescholen in Nederland Geographical spread: Netherlands Developer: Yori Hak Developer Company: Yworks Tilburg University Description: Tilburg University layar with Points of Interests for students. This layar contains al buildings at the campus, lunch rooms, bars and other interesting locations. Geographical spread: Tilburg, Netherlands Developer: Koen Driessen Developer Company: Tilburg University Se salgspriser for danske ejendomme Description: Se salgspriser for ejendomme i Danmark indenfor kategorierne Ejerlejlighed, Villa, Rækkehus, Fritid og Erhverv. See selling prices of properties in Denmark in the categories Apartment, Villa, Townhouse, Leisure and Business. You can see what a property is sold, commenced sales, and much more. Geographical spread: Denmark Developer: Pimin Konstantin Balic Kefaloukos Developer Company: Grontmij | Carl Bro NWS NEXRAD Level 3 Storm Attributes Description: IEM (Iowa Environmental Mesonet of Iowa State University) provided summary of National Weather Service NEXRAD level 3 storm attributetable. Processes a feed of National Weather Service NEXRAD information in near realtime. The storm attribute tables from the NEXRAD are processed and served via this service. Data is provided as-is and without warranty. Geographical spread: Iowa, US Developer: Daryl Herzmann Developer Company: Iowa State University קניונים בישראל Description: השכבה מציגה את הקניונים הנמצאים בישראל, ומאפשרת מידע לגביהם. [This layers finds shopping malls] Geographical spread: Israel Developer: Dubi Finger Developer Company: Tapuz Mobile בנקים בישראל Description: השכבה מציגה בנקים בכל רחבי הארץ; shows banks across the country Geographical spread: Israel Developer: Dubi Finger Developer Company: Tapuz Mobile MyCosmik Supplies: WiFi hotspots and SIM cards Description: Over 12,000 WiFi hotspots and SIM card resellers that can be used with MyCosmik. MyCosmik’s Value-Roaming is a free piece of software that you download to your mobile phone. It saves you over 75% on mobile calls while abroad and on international calls while at home. Geographical spread: international Developer: William Hill Developer Company: Devicom AB Find a Property Description: Search property for sale, find houses and flats to rent. Powered by Nestoria. Geographical spread: UK Developer: Howard Ogden Developer Company: 不動産アーカイブ検索 - Next Description: HOME’S不動産アーカイブ - ‘Next’ is one of the largest real estate companies in Japan. Geographical spread: Japan Aviones LocalizaTodo Description: Muestra los aviones de LocalizaTodo Geographical spread: Portugal, Spain Developer: Tomas Escartin Developer Company: LocalizaTodo YMCA Old Valletta Description: See buildings of old Valetta as they used to look like Geographical spread: Malta Developer: Jeroen Meijer Developer Company: Hot Spots Katowice Short Description: Search for Hot Spots in Katowice center. Geographical spread: Katowice, Poland Developer: Tomasz Kacała Developer Company: MBT Media GipuzkoaMarket Description: Gipuzkoa Market, el escaparate donde encontrarás todos los productos y servicios de Gipuzkoa Geographical spread: Gipuzkoa (province in Basque country), Spain Developer: karlos g liberal Developer Company: investic s.l Discover Shropshire Description: Discover the history and environment of Shropshire. This Layar is part of the 1630 Panorama exhibition at Rowleys House, Shrewsbury Geographical spread: Shropshire, Shrewsbury, UK Developer: James Grimster Developer Company: Orangeleaf Systems Ltd


Email this article
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.