The Warhol Layar enables you to view points of interest pivotal in Andy Warhol’s life and work. You’ll find locations in Pittsburgh and New York. The Warhol Layar also provides rare and premium content prepared by The Warhol’s education curators.
Redactie May 20, 2010
This week, Walt Disney launched the augmented reality outdoor campaign for the new ‘Prince of Persia’ movie. The campaign is built upon Layar, through a special Prince of Persia layer connected to outdoor posters, in which you can play, win and share.
The layer is created by TAB Worldmedia, the first company that combines outdoor advertising with the possibilities of the Layar platform. We talked to TAB Worldmedia’s founder Remco Vroom about the layer and outdoor advertising.
Remco: “The thing is that when you see the filmposter you want to DO something with it. To stimulate that moment of anticipation, we now offer an extra augmented experience.”
As you are near one of the ‘Prince of Persia’ outdoor posters and open the layer, the beautiful movie-character Tamina speaks to you and explains that you should watch the trailer and enter the augmented reality game to answer 3 questions. If you answer all questions correctly, you earn 50 Movie Minutes.
Remco: “Plus we built in an AR cinema finder, which is very neat considering that we integrated a layer in a layer. Also, we created the option to share the layer via Twitter.”
How did the idea to connect outdoor advertising to Layar originate?
Remco: “I have a background of 14 years in Advertising so when I saw the creative possibilities of Layar I was immediately triggered by it. The step to connect the geo locations of 2 dimensional ads to this new 3 dimensional world on your phone was very obvious. (in retrospect)”
We understood that the ‘Prince of Persia’ is the first step in connecting Augmented Reality to outdoor advertising, created in a limited amount of time. It’s a starting point of working towards richer and richer Augmented Reality experiences in outdoor advertising.
What do you expect in the future of Augmented Reality vs outdoor advertising?
Remco: “Great things will happen soon… that’s all I’m saying ;-)”
Next to this exciting statement, TAB Worldmedia has a message to all developers:
Remco: “If you are interested in entering this market please contact us to find out more about the creative and commercial possibilities. We facilitate this service for media networks like JCDecaux, CBS Outdoor, Hillenaar (Clearchannel), Brouwer & Partners, Librium TV and many others.”
Enough said, it’s time to find a ‘Prince of Persia’ poster in your surroundings: open up the layer -by searching for it- and experience the Prince of Persia yourself. If you’re geographically not able to find the posters, you can launch the layer through the QR code.
Note: Due to some technical issues, the newest layers are not yet added to the Catalog yet. We are working on it and will add them when possible.
maurice groenhart April 23, 2010
Imagine the Dam Square in Amsterdam filled with statues and odd characters and only you can see them trough the camera of Android- and iPhone. Saturday the 24th of April this is going to be the case. At exactly 14.00 hours the National Monument on the Dam Square will be surrounded with digital 3D statues that can be viewed in Augmented Reality with the Layar app. The rumour is that even the iconic Beatles will be there crossing the street like in the famous picture on the Abbey road.
Sander Veenhof is the creator behind this amazing idea. Veenhof says: “Every square in every major city in the world knows the ‘human statue’ phenomenon. On the Dam Square in Amsterdam Darth Vader, Superman, a Gladiator and some undecipherable sort of gothic characters colour the scene.“ But this Saturday it will be a whole other sight, at exactly 14.00 hours a big group of people will hold their Androids and iPhones in the air, turn on their Layar browser and take screenshots of the amazing 3D characters that we will place in Augmented Reality on the Dam Square. You can actually walk around them to look at them from all angles by just using your phone and the Layar browser. We are really looking forward to see the faces of those who have no clue of what’s going on.
Veenhof Teamed up with TAB Worldmedia, one of the leading creative media companies that specializes in Layar concepts to realize his idea. Augmented Reality experts Johannes la Poutre and Remco Vroom, founders of TAB Worldmedia, immediately offered their expertise and resources to realize this concept. La Poutre “when we heard about this amazing idea we were immediately captured by it. To realize this idea you need a solid and somewhat creative technical infrastructure and that is exactly what we like to build.”
JOIN the flashmob on Saturday the 24th of April at 14.00 hours on the Dam Square in Amsterdam. Prepare your phone, install the Layar Augmented Reality browser and look for the layer using “ARflashmob” under the local tab. Choose your favourite character and share your screenshots with your friends on Twitter, Facebook, Hyves, MobyPicture or what ever other kind of social media you have.
Maarten Lens-FitzGerald April 1, 2010
HQ sent you to Amsterdam to investigate the murders of several Third Echelon agents. They were your friends… The name of the suspect is Sam Fisher. Its your job to find him.
In town, HQ leads you from point to point while briefing you on missions. Overcome the challenges and solve the puzzles along the way. Follow the clues to Sam’s secret hide out. Be prepared for surprises…
Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.
This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.
As an agent of the Third Echelon you are in direct contact with HQ. At specific locations in Amsterdam HQ will provide you with instructions. These are your missions. To complete a mission you need to fulfill a task. When a mission is completed successfully the next location is revealed guiding you through town. This is all designed in style of the console game. The game play is in sync with the console version. Its about being smart, waiting for the right moment and solving the puzzles, all within the Layar Browser.
[caption id=”attachment_8412” align=”alignnone” width=”187” caption=”Mission briefing: Look for clues on the street”][/caption]
[caption id=”attachment_8399” align=”aligncenter” width=”179” caption=”Find the location of the murders”][/caption]
[caption id=”attachment_8400” align=”aligncenter” width=”179” caption=”BOOM!”][/caption]
Redactie March 29, 2010
32 new layers have been launched recently. Amongst them a couple of “Art & Culture” layers, which makes you enjoy virtual art in Layar or helps you to find art around you. We talked to Alex Young from MOB (Mobile Online Business Pty Ltd), who developed the Sculpture by the Sea layer in Australia in 2009 and with Russell JVM Gutierrez from flippingNORMALS (Hong Kong Art walk 2010 layer) and Christian Meinhardt from Superimpose (WTC and Virtual Public Art Project layers), who launched art layers recently.
|What inspired you to develop these layers? Christian: “It is all about the perception of reality, it is about adding layers of abstraction as well as visible information to our surroundings and thereby enhancing our understanding of the world. A great aspect of this is to show realities that have been or that could be, as in the WTC layer project that brings back a reality that does not exist anymore. But you can go even further and think about creating additional or parallel realities existing on top of our common reality. That is an aspect you will find in the VPAP [Virtual Publik Art Project] layer project, here we offer artists the possibility to create new kinds of realities, that allow us to see the world through the eyes of the artist, thereby redefining it.|
|Who made the art objects visible in the layer (and what does a such a layer mean for the artists)? Christian: “The Virtual Public Art Project (VPAP) was initiated by US-based artist Chris Manzione and realized in cooperation with Superimpose. Starting with an inaugural exhibition of works shown on 14 locations around the globe more artists and artworks will be added over the coming months.”|