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Blog: Business

Layar 3.0 launched: 5 cases to show the power of the platform

Claire Boonstra December 1, 2009

Today, we are very proud to present to you version 3.0, with fantastic new tools to enable the already more than 1000 active independent content developers to create AR experiences that go far beyond answering the simple ‘where is…?’ question. This new version allows everybody with basic web development skills to create rich immersive experiences that cannot be replicated on a map, in a traditional browser or in a mobile location based application.



This blogpost explains the new features on a technical level; read on to see five cases to show you what Layar 3.0 can mean for people, organizations and brands.






Architectural showcase: the new Market Hall in Rotterdam



Rotterdam is the Dutch capital of modern architecture. The latest eyecatching project by Provast is the construction of the ‘Market hall‘, a U-shaped building designed by renowned architects MVRDV. Completion is planned for 2014, but visitors and inhabitants can already see how the Market Hall looks like, simply by pointing their phone at its construction site. The 3D model enables the visitor to walk around the building and look inside - as if it was already there.
Layer developed by the Netherlands Architecture Institute (NAi) and in cooperation with IN10



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Storytelling: Beatles Tour



Abbey Road in London has become famous for housing the studio where the Beatles recorded most of their albums, including their final and most successful one, “Abbey Road“. Now it is possible to see Ringo, Paul, John and George back on Abbey Road, simply by pointing your phone at the zebra crossing. After having taken some screenshots with your friend standing next to the Beatles in 3D, you can proceed to the next location on the Beatles discovery tour, which covers 42 locations. The next destination only appears after the previous location has been visited.
Layer developed by AugmentReality.co.uk



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History comes alive



How often did you wonder ‘how would this place have looked like hundreds of years ago?’, while standing in Rome, Paris or New York. Layar enables re-creation of a long past reality, by displaying ancient photos overlaid on their current location or even by re-constructing the original building. Imagine you can experience the Colosseum back in its original state, see the audience sitting on the benches and hear the lions roar - as if you were teleported to a scene 1000 years ago, simply by holding up your phone and looking around you. Many of such layers are now in development and will go live in 2010.



Art, messages & fun objects



Hold up your phone and see new pieces of art, specifically created for Augmented Reality. Various artists are creating new art and new ways for people to interact with their work. Experience existing or old pieces of art in a completely new context: not in the museum but outside on the city’s main square or in a park. Or see fun objects like zeppelins and UFO’s or even messages and graffiti in unexpected locations.
Layers in development by WinvolveSuperimpose, Hoppala, Muzar.org



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B2B & personalization



Layar v3.0 features easy login through cookie support, which enables personalization of your layer. This is useful in various ways. Business-to-Business purposes include a closed fleet tracking layer by Masternaut, only visible for employees. It is also useful for social layers: show only the twitterers you follow, tweet from within the layer, or see check-ins from your friends in Foursquare.
Masternaut own layer, Tweeps around layer developed by Squio



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We are extemely proud of what Layar content developers across the globe have already created with Layar v3.0 - in very little time. This sets the stage for a future in which many dreams come true. Where our reality will be enriched with new objects, specifically designed for Augmented Reality. And where completely new worlds will be created.



We are only at the start of a long journey where developers, users and brands can start to explore the possibilities of this new medium - developing engaging experiences with new ways of interaction and service provisioning.



Layar v3.0 can now be downloaded free of charge from the Android Market and is available for all Android 1.5 and 1.6 devices. We will release a compatible version for the Droid as soon as possible. We have almost finished testing for Android 2.0.
A version for the iPhone 3GS is to follow after Apples approval.



See which version 3.0 layers have been launched today

Permalink: www.layar.com/news/blog/62

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200th layer launched: Find bikes in the city of Rennes, France

Redactie November 6, 2009

screen shotWe are very proud to announce that today the 200th layer has been launched: Le Vélo STAR layer in the city of Rennes, France.

Le Vélo STAR is a bike rental service with bike stations throughout the city of Rennes. The layer shows you where is the nearest rental station around you and how many bikes are available at this station.

We spoke with Amiel Lavon, Directeur de projet from In Cité Solution who developed the layer, just before he went off for an official photo shoot to make wonderful screen shots of the “Le Vélo STAR”-layer.

Well, you are the 200th layer, congratulations!! What is your first reaction on that?

Surprise, we have this idea in mind for several weeks, but just found the time to develop the layer this week. We found that Layar is a great technology and we are happy to provide the 200th layer, and we hope to provide a lot of layers in the future.

What do you think is the coolest part of your layer?

The real time information of bike availability. Our layer provides not only the position of the bike station but also the number of bikes on each station in real-time.

Watch the video on http://www.youtube.com/watch?v=asEpv_Imfb8

What are your future layer plans? And will that next layer be nr 201 or will it take some more time ;-)

We plan to provide a layer for a social network on Rennes city and we work a lot with the transportation sector in France and we plan to provide some layer with us around bike, bus and metro.  And a last word, we use Typo3 cms for development and we plan to release an extension for it in open source to share with the developer community.

Amiel, thanks for the nice chat and we wish you and In Cité Solution good luck with your plans.
Off course we want to thank all of you who developed and launched their layers before as well for publishing such cool content, making the Layar Reality Browser what it is now. Keep up the good work!

Le Vélo star Le Vélo star

Permalink: www.layar.com/news/blog/54

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Layar wins the eComm Application Award

Jaqueline Heijn October 30, 2009

Today Layar won the eComm Application Award. We feel extremely honored to have received this prestigious award and are grateful for the recognition of Layar as a valuable and promising addition to the communications industry.



Layar wins eComm Communication Application Award



We are proud of our team who made this possible and thankful to the community of developers who never cease to come up with ground-breaking ideas for new layers!



The award was presented by Lee Dryburgh, founder of eComm and the World’s SS7 Expert.



Winner of the eComm Technology Award was Google with ‘Google Wave’, an online tool for real-time communication and collaboration. A revolutionary platform and a well deserved win!

Permalink: www.layar.com/news/blog/51

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New Projectmanager

maurice groenhart October 26, 2009

This morning Maurice Groenhart started as our new project manager. He will be responsible for a variety of projects in the upcoming months. Maurice graduated two month ago and was searching for the right job since. Last week we hired him and this morning he started his first official day at Layar. Maurice will introduce himself in the few sentences below:

“My name is Maurice Groenhart and I’m 27 years old. For the past 4 years I was a student at the Hogeschool Utrecht where I studied Digital Communications. During my study I got very interested in technology, innovations and (online) marketing. After my thesis about Mobile Advertising and my graduation it was finally the time to look for an interesting job. I found this job at Layar where I can combine my interests and ambitions in my new job as a project manager. In my spare time I like to read and enjoying the good things in life like friends, good food, a little bit of sport and formula 1. I’m really looking forward to my period at Layar.”

With this post we want to welcome Maurice (@groenhart) on board. Good luck.

Permalink: www.layar.com/news/blog/47

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Layar is in the iPhone App Store!

Redactie October 14, 2009

We have waited a long time but it is finally there! Layar arrived in the App Store. It’s free and available globally. Below some screenshots of the App.

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Let us know what you think of the App.. We really like it!! ;-)

UPDATE: Layar 0n Iphone in Japan iphone-jp_2 iphone-jp_1

OSX & Iphone Itunes screenshots: itunes-layar2

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Permalink: www.layar.com/news/blog/45

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