Part of the Blippar Group

Blog: Business

See Layar at ISMAR09 – The Augmented Reality Conference

Maarten Lens-FitzGerald October 1, 2009

picture-3ISMAR is the place where all augmented reality people will meet. Researchers and entrepreneurs. Come and meet the Layar CTO Dirk Groten who will be attending. The event is in Orlando, Florida and takes place from October 19 till 22.

Get a 23% discount
Use the code “”LAYAR2009” when you register and get a 23% discount.

The program consists of workshops on monday (we recommend the Mobile Magic Wand workshop) and much more. View the full program here or the summary:

- On Monday we are offering six research and commercial workshops and one Tutorial on Tracking. You may sign up for only one full-day workshop or tutorial.

Registration includes admittance to the post-workshop ISMAR Expo reception on Monday evening where you will be able to mix with diverse disciplines and sectors of the ISMAR community.

Monday’s Keynote will be given by Mark Mine, Creative Technology Director for Disney Imagineering.

-Tuesday is the start of the 3-day ISMAR conference where you can choose one of three options:

1) the traditional Science and Technology research program,

2) the new Arts, Media and Humanities program or

3) Pioneer Tutorials continue, taught by ISMAR pioneers.

Tuesday Keynote will be given by Natasha Tsakos,  Performance artist converging dreams and technology

Conference registration also includes the conference reception Tuesday night, keynote presentations, exhibition pass and the Wednesday night awards banquet.

Wednesday Keynote will be given by Pattie Maes, Director of the Fluid Interface Lab, MIT Media Lab.



Email this article

The Voodoo Experience Layer comes with a great video

Maarten Lens-FitzGerald September 29, 2009

During Halloween weekend the Voodoo Experience festival will take place in New Orleans. Kiss, Eminem, Lenny Kravitz and lots more artists will be preforming. To help people see who is playing at which stage and to help them find more beer and the bathrooms, Zehnder made a great layer for the festival. And they made this great video to show their work.


Email this article

Layar Wins Vodafone Mobile Startup Challenge (video)

Maarten Lens-FitzGerald September 27, 2009

Last Friday, September 25th 2009, Layar won first place in the Vodafone Mobile Clicks start-up challenge and was awarded €75.000.

We are sooooo proud of our team who made this possible and very thankful to all who helped: users, developers, partners, family, friends, voters, fans..everybody!

Here is the video registration of Maarten’s pitch. At the end of the 20 minute video you will see the faces of Raimo, Claire and Maarten when it was announced they won. They were pretty excited… 8-)

Slideshare of the presentation (PDF here)

Vodafone Press Release:

Winners Vodafone Mobile Clicks 2009 announced at Picnic

This year’s winner Layar first start-up to really make augmented reality happen

25 September 2008 – At Picnic 2009, Jens Schulte-Bockum, CEO Vodafone Netherlands just announced the winners of Vodafone Mobile Clicks 2009: A competition to drive innovation by innovative mobile Internet start-ups. In a Dragon’s Den-like finale, 6 finalists battled in front of a 5-member jury for a total of EUR 150,000 in prize money. Out of a total of 100 contestants, Layar won EUR 75,000 for its successful mobile augmented reality browser. Mobypicture won EUR 50,000 for its service for sharing photos and videos via mobile. Woobius won EUR 25,000 for their online collaboration tool which simplifies file sharing and collaboration between architects and engineers.

Jens Schulte-Bockum:

“I am very pleased with this wonderful winner! It was an exciting competition and a close finish. We had many good candidates, both from the Netherlands and the United Kingdom. We are very proud that Vodafone Mobile Clicks has succeeded once again in stimulating so much talent and innovative ideas. That fits well with our company philosophy: a challenger company with entrepreneurial spirit. With Vodafone Mobile Clicks we empower young companies in the field of mobile Internet to further develop their innovative ideas and present them under optimal conditions to the customer, just as we do.”

Vodafone Mobile Clicks 2009 consisted of 4 selection rounds, taking place in the period April to September 2009. Everyone over 18 with a good idea for a mobile site, service or application could take part. Services of existing mobile start-ups, younger than 3 years old, could also take part.

The jury consisted of Vincent Everts (Trendwatcher and gadget expert), Rudy de Waele (Founder Mobile Monday Barcelona and Madrid and the Mobile 2.0 event), Richard Titus (new media entrepreneur), Lee Epting (Vodafone Group) and Heike Scholz (Blogger MobileZeitgeist).  Vodafone Mobile Clicks is an initiative from Vodafone designed to stimulate the mobile Internet sector in the Netherlands and United Kingdom. It is the second consecutive year that the competition has been organised in Holland and for the first time in the UK.

More information is available at


Email this article

Layar in Barcelona

Rhymo August 28, 2009

Big thanks to the guys from!

They made a great demonstration video of the application. It’s probably the best demo video showing all functionalities of Layar.

No idea what they are saying bytheway.. ;-) I hope they liked the application.


Email this article

Augmenting Your Brain with Smartphones and Semantic Technologies

Maarten Lens-FitzGerald August 26, 2009

picture-14Now that’s a funky title, isn’t it! It’s a proposed panel by Steve Brown for the SXSW conference in 2010. Layar is invited to be part of this. In order for it to happen we need your vote: Please go here, register and vote for the panel.

Jeff Smith, Co-Founder and CEO of Smule (Ocarina & Sonic Lighter)
Maarten Lens-Fitzgerald, Co-Founder of Layar, (Augmented reality)
Nova Spivack, Founder and CEO of Twine (Leading semantic web company)
Steve Brown, Co-Founder and CEO of 3banana (Smartphone application innovator)

We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we augment the squishy one? Learn how context-aware mobile devices connecting to semantic web services can give you ESP and untold powers.

Questions Answered

1. What are semantic web technologies?
2. What is augmented reality?
3. How can I augment my brain with technology?
4. How does context awareness change every application?
5. What is the bridge between human brains and silicon brains?
6. How will new media and semantic technology make me smarter?
7. What is brain plasticity?
8. How might semantic mobile technology change my brain?
9. What are the best use cases to illustrate the power and potential to augment our brains?
10. What happens when we connect a billion brains using mobile and semantic technology?


Email this article
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.