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Some media attention Layar got the last two days

Maarten Lens-FitzGerald June 18, 2009

Marketingfacts:



De eerste Augmented Reality mobiele browser van de wereld



Algemeen Dagblad:



Huizen zoeken met je mobieltje



Emerce:



Hyves en Funda versmelten met fysieke wereld



Pocketinfo:



Augmented reality met Hyves, Funda, ING en meer via Layar op Google Android



Idealize:



Layar maakt mobiele marketing relevanter



Go2Web20:



Layar - Browse the World





Androidplanet:



Nederlands bedrijf lanceert Layar: Augmented Reality met informatie van Funda, Hyves, en ING



Iphoneclub:



Augmented Reality van Layar: nu op Android, straks op de iPhone?



Mobilecowboys:



Layar, augmented reality browser op Android



Dutchcowboys:



Augmented reality browser op Android



Jonathanmacdonald:



The First Mobile Augmented Reality Browser Premiers In The Netherlands



Androidworld:



Layar: de eerste AR browser ter wereld



Zoomz:



Layar verrijkt je straatbeeld



Adamus:



Layar: The Decider



Intomobile:



Video: Layar: The first mobile augmented reality browser



9to5mac:



Android envy hits with Layar



Publishr:



Dit is de toekomst! ’s Werelds eerste Augmented Reality-browser gelanceerd



Notjustreality:



Layar: An Augmented Reality Browser



Talkandroid:



Layar - Mobile Augmented Reality Browser App



Killerstartups:



Layar.eu - The First Augmented Reality Browser



Contentgirls:



Augmented reality – voor Android



Bright:



Nederlandse Android-browser scant buurt



Mobilehub:



Layar : la réalité augmentée sur Android



Bijgespijkerd:



Layar: augmented reality op je mobiel (zie demo)



I4u:



Layar for Android: Augmented Reality is Here



Lifehacking NL:



Nieuwe mobiele browser Layar versmelt digitaal met analoog



Readwriteweb:



Layar Could Be the Future of “Augmented Reality” (Video)



Gizmodo:



Layar: First Mobile Augmented Reality Browser Is Your Real Life HUD



Wired / Bruce Sterling:



More augmented urbanism oozing from purses and pockets



Robertfreeze:



Layar – The Worlds First Mobile Augmented Reality Browser



Gpsobsessed:



Layar: Augmented reality for Android



Macrumors:



‘Layar’ Shows Augmented Reality Possibilities on iPhone 3G S



Pharmastrategyblog:



Augmented reality and Pharma



Wejustlikeit:



iPhone 3GS Augmented Reality



Androidoverview:



Layar’s Augmented Reality is Dreamy



Scienceroll:



The first mobile Augmented Reality browser



Theandroider:



Layar’s Augmented Reality is Dreamy



Androidguys:



Layar’s Augmented Reality is Dreamy [VIDEO]



Swedroid:



Layar ger dig en Heads-Up Display i luren



Opengardensblog:



Layar - an augmented reality browser launches ..



Karssenberg:



De eerste mobiele Augmented Reality browser



PSFK:



Layar: World’s First Mobile Augmented Reality Browser?



Thefutureisawesome:



Augmented Reality Browser



Mowbee:



Layar’s augmented reality is dreamy/



Themobiler:



Layar: The first mobile augmented reality browser



Ideaidea:



Japense text



Tuaw:



Layar app for Android presages the augmented world of iPhone 3G S



Wayerless:



Video de Layar: El primer navegador de realidad aumentada



Twine:




Layar Could Be the Future of “Augmented Reality” (Video)



Gamesalfresco:



Layar is Out



Macrumors:



‘Layar’ Shows Augmented Reality Possibilities on iPhone 3G S



Rossdawsonblog:



The emergence of mobile augmented reality



Lifehacker US:



Remains of the Day: Augmented Reality in Your Pocket Edition



Mobileindustryreview:



The world’s first mobile augmented reality browser: Layar



Androinica:



Layar Android app augments reality with POI’s and more



Siddey:



Layar – the world’s first augmented reality browser



Gizmodo DE:



Mobiler Augmented-Reality-Browser für Android und iPhone



Digitalurban:



Worlds First Mobile Augmented Reality for Android: GIS in the City



Business2:



Real estate on mobile phones? Layar becomes a playa!



Engadget DE:



Layar: Augmented Reality für Android und iPhone (mit Video)



FM4:



Today’s webtip: Layar



Winfuture:



Layar: Die bessere Realität auf dem Handy-Display



Navegante2:



Layar, un navegador de realidad aumentada



Fastcompany:



Layar: Augmented Reality Arriving for Android Phones, iPhone Soon



The Register:



Dutch company augments mobile reality



Itvt:




SPRXmobile Launches “Augmented Reality” Browser for Android Mobile Phones



Vixworld:



Layar: The first mobile augmented reality browser



Interessante:




Layar - Mobile Augmented Reality



The Next Web:



Amazing mobile app lets you see the world ‘through online eyes’



Telegraaf:



Mobieltjes kijken rond



Androidplanet:



Layar nu in de Android Market verkrijgbaar



NU Zakelijk:



Bedenkers Layar overladen met verzoeken



Augmentedexpo:



Layar brings browser model to Augmented Reality



Engadget US:



Video: SPRXmobile’s Layar is world’s first Augmented Reality browser for cellphones



Engadget US:



Video: Hands-on with SPRXmobile’s Layar augmented reality browser for Android

Permalink: www.layar.com/news/blog/16

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Press release: The first mobile Augmented Reality browser premiers in the Netherlands

Maarten Lens-FitzGerald June 16, 2009

Five Dutch content providers to participate in the worlds first AR browser



AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).



How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.



Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATM’s), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.



SPRXmobile



Layar is developed by SPRXmobile, a mobile innovation company.



“Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality”, says Raimo van der Klein, co-founder of SPRXmobile.



More information:



http://layar.eu en http://www.sprxmobile.com.

Permalink: www.layar.com/news/blog/11

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