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Blog: Developers

Invitation to the Layar developers conference call

Redactie August 27, 2009

All the developers are invited to talk to the Layar team next week, to discuss  building layers. If you are not a developer yet, go to to read the documentation and request a key.

For who
All Layar developers who are (starting to) build layers, There’s a limit of 15 people on the call, so it’s first come first served.

Q&A with regard to building layers; General update

Help you build your layers via an informal live discussion

Confcall 1. Tuesday, September 01 at 02:00 PM CEST
Confcall 2. Thursday, September 03 at 07:00 PM CEST.
Choose day/timing most convenient for you (for time differences look at

Confcall 1

1.  Please join my meeting, Tuesday, September 01 at 02:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 2 8014 4936
Austria: +43 7 20881404
Belgium: +32 42 68 0697
Canada: +1 416 800 9291
Denmark: +45 69 91 88 66
Finland: +358 942 415 782
France: +33 182 880 460
Germany: +49 892 2061 166
Ireland: +353 14 845 980
Italy: +39 0247921240
Netherlands: +31  208 080 383
New Zealand: +64 9 985 3563
Norway: +47 21 04 29 10
Spain: +34 931816670
Sweden: +46  852 503 471
Switzerland: +41 435 0167 10
United Kingdom: +44 203 355 7648
United States: +1 516 453 0013
Access Code: 479-371-658
Audio PIN: Shown after joining the meeting

Meeting ID: 479-371-658

Confcall 2
1.  Please join my meeting, Thursday, September 03 at 07:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 7 3123 6030
Austria: +43  7 20881407
Belgium: +32 28 08 4297
Canada: +1 778 785 0724
Denmark: +45 69 91 88 70
Finland: +358 942 599 697
France: +33 182 880 463
Germany: +49 892 2061 169
Ireland: +353 14 845 983
Italy: +39 0553989569
Netherlands: +31  208 080 385
New Zealand: +64 4 974 7216
Norway: +47 21 04 29 13
Spain: +34 955329911
Sweden: +46 313 613 559
Switzerland: +41 225 3314 55
United Kingdom: +44 203 318 4725
United States: 626-521-0010
Access Code: 139-279-058
Audio PIN: Shown after joining the meeting

Meeting ID: 139-279-058

Speak to you soon!


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Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry

Maarten Lens-FitzGerald August 20, 2009

Registration of the amazing keynote by sf author and design critic Bruce Sterling, “At the Dawn of the Augmented Reality Industry”. He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.

Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world.

Some quotes:

“Right now this is the peak of my interest”
“A techno visionary dream come true”
“People can actually, conceivably make some money off of this”
“It’s not too geeky” “It’s Artsy”
“It’s Girls, Money and Fame!”
“It’s happening” “I put on a tie”
“New names will not work”
“It’s a tag”
“AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English”
“Do some high culture things”
“Criminals are going to come…”
“You are going to get the four horse men of the infopocalypse”
“You are going to get the fear about…”
“Don’t be a deer in the head lights about it”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“You are heading for the trough of disillusion” “It’s human nature”
“Be prepared to work for the other guy” “Be prepared to hire the other guy”
“The majors will buy you out”
“It’s gonna happen, get ready for it”
“Augments eat batteries like popcorn”
“Is there an Augmented Reality system for building Augmented Reality systems?”
“Do you have your own language?”
“You need to have a look”
“You are gonna be glamorous”
“Pretty chique… you are video people”
“…hot Dutch augmentation chicks”
“You are in for a wild ride”


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Event Video: Layar 2.0 Walk Through

Maarten Lens-FitzGerald August 18, 2009

Raimo van der Klein, CEO of Layar, announces the new global release of the Layar Reality Browser and walks through the new features. The video is less than 10 minutes.

View the slides here in pdf or as a webversion

This is the rough cut of the video. More coming soon.

In the mean time check the content catalog, over 87 examples of layers available all over the world.


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Press Release: Layar Reality Browser Announces Global Launch and New Features in the Latest Release

Maarten Lens-FitzGerald August 17, 2009

Over 100 partners worldwide developing content layers including well known brands

AMSTERDAM, August 17th 2009. Layar, which was first launched in June 2009 in The Netherlands, announces that its second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locators, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides.

Layar Reality Browser 2.0
To discover new content quickly and with ease, the new Reality Browser includes sections for ‘Featured’ and ‘Popular’. All layers are also accessible via a keyword search in the search function. Layers that are used often can be saved to ‘Favorites’. In addition to the enhanced augmented reality camera view, it is now possible to select Map or List view. For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI. Content partners can fully customize their layer to provide a distinctive experience for the user.

500 more developers
Over 100 developers worldwide have been given access to the Layar platform by means of an API key, and are currently developing layers.

Scott Halcomb of SystemK from Japan, who developed 22 layers including the ‘Sapporo Hotspots’ layer:
“With the Layar API and support of the developers community, creating layers has been a pleasure.”

Dave Elchoness of GoWeb3D from the USA/ India, with 11 layers published including FlickAR:
“We strongly believe that Layar represents the next evolution for mobile applications and feel privileged to participate.”

Michael Coutinho, Technical Manager at Trulia, USA:
“This is a great idea. I was able to develop our layer in about three hours.”

To further grow the community of developers, Layar has released an additional 500 new API keys. The supporting wiki (, with developer instructions and documentation, is now available.

Layar for all
Starting from today, Layar is available for everyone with an Android phone anywhere in the world. The Reality Browser can be downloaded in all local Android Markets and is pre-installed on the new Samsung Galaxy (i7500) in The Netherlands.

Dirk Groten, CTO:
“The next platform on which Layar will be available is the iPhone 3GS. We are currently investigating other platforms that support our functionalities.”

Raimo van der Klein, CEO:
“With the release of this Reality Browser we believe we have created a worldwide platform that will bring both fun and relevant Augmented Reality experiences in one application to a growing audience of users.”

The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information of the area, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced the opening up of its platform by means of an API on July 8th, 2009. The Layar platform serves as an enabler for mobile location services - any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system. Layar is a company based in Amsterdam, The Netherlands.

Contact Maarten Lens-FitzGerald at for press inquiries

All press material is on
View all new content layers here:
View all new functions here:
View all developer videos here:


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Layar 2.0 Functional Screens

Maarten Lens-FitzGerald August 17, 2009

View all functional (navigational) screens in this presentation.

Choose the web/HTML version by clicking the image below or download the PDF version.


An overview of the functional screens as direct downloads.

[gallery link=”file” columns=”2”]


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