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Blog: Developers

Layar’s Gene Becker at ARE 2011

Chris Cameron May 18, 2011

Last summer, Augmented Reality Event 2010 brought together companies, luminaries and members of the media to talk about the state of the industry and the vision for its future. One year later, the industry is continuing to grow and ARE 2011 is back for the second annual conference in Santa Clara, California.



The event kicked off this week and Layar is there to take part in the action! On Tuesday, Layar’s own Gene Becker took the stage to discuss the Layar platform and with the audience at the Santa Clara Convention Center, and we’ve got the whole thing on video for your viewing pleasure.



Couldn’t make it to California for ARE? Not to worry, we’ll have a couple videos coming your way featuring the Layar team at ARE. Below is the video of Gene’s presentation.





Permalink: www.layar.com/news/blog/282

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Introducing: Layar Connect

Chris Cameron May 17, 2011

Creating your own feature-rich layers just got a heck of a lot easier.



Today, we are very pleased to announce the launch of our publishing API, Layar Connect. This new tool allows third parties to build an end-to-end, one-stop-shop content management system for layers, enabling those without technical programming skills to launch their very own layers on our platform without writing a single line of code.



We are very excited about the possibilities this brings both to the Layar platform and to the augmented reality field as a whole. Layar Connect allows anyone to build what could become the WordPress or YouTube of augmented reality, helping them create and share content in truly immersive ways.



“We’re focused on the democratization of augmented reality and want to make it easier to create and publish AR content for all,” said Maarten Lens-FitzGerald, Layar co-founder and General Manager. “With Layar Connect, we are the first in the industry to move management and publication of AR content to third parties. This creates opportunities for Layar partners to add increased value to their business; a big step in the professionalization of the AR industry.”



For users, this new tool will allow you to get your very own content ideas realized in augmented reality. Perhaps you want to create your own personal layer with spots and objects of your choosing. Before, if you didn’t have technical expertise, creating and managing your own layer meant jumping between Layar and a third-party system. Now, those systems will be able to handle every aspect of registering and creating layers, making the process painless for you.



For developers, Layar Connect improves on the logistics of creating layers. It is now far easier to create and manage Layar content, and developers can also build their own tools to suit their individual needs as third-party publishers of augmented reality content.



Several third-party tools are already making use of Layar Connect, and have been certified by Layar as high-quality, reliable tools for easily creating Layar content. Only tools which meet these requirements will be named Certified Layar Creation Tools, the first of which include:



  • buildAR - buildAR lets you quickly and easily add your own information overlays to create your own augmented reality content on Layar. “Layar Connect lets buildAR make creating layers easy for anyone,” said Rob Manson of buildAR. “You don’t have to be a developer to create augmented experiences - just have a great idea.” Learn more.



  • Poistr - Poistr is a service where anyone can manage data layers in an easy way and without technical skills. Like BuildAR, Poistr is a web-based interface for adding POIs to a map which can then be viewed in augmented reality with Layar. “Layar Connect facilitates the automation for creating and managing layers and POIs, and allows total integration with Layar,” said Poistr’s Ignacio Vilalta. Learn more.



  • Poiz - Poiz is a Layar Creation System (LCS) - an online content management system (CMS) for compiling layers. With Poiz you can easily create a layer with custom form and content, but without high development costs. Technical knowledge of layers is not necessary. “Layar Connect makes Poiz a one-stop shop with full control over layer and content, allowing us to offer Poiz accounts for a lower price,” said Willem Veenstra of Poiz. Learn more.



  • VISAR - VISAR is a content management system and publication platform for Layar and other services. It puts you in full control of your content 24/7 and stores it safely. “With Layar Connect, the entire process is now customer oriented, making it fast and easy to create and maintain great AR experiences,” said VISAR’s Jeroen Meijer. Learn more.



Head on over to the Layar Tools page for more information about Layar Connect and developer requirements. To apply for an API key, please fill out this form.



Read the official press release here.

Permalink: www.layar.com/news/blog/281

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Come Out to LAYAR DAY L.A. May 20th

Chris Cameron May 10, 2011

If you’re in the Los Angeles area, we’ve got a special event coming up that we hope you’ll join us for!



On Friday May 20th, we will be hosting LAYAR DAY L.A. - a full day of hacking space and time with augmented reality. Join us as we seek inspiration from visionary thinkers and from street-level artists, and help us make some cool AR!



Meet the Layar team at 10:45am at the Geffen Contemporary for an informal visit to the Art in the Streets exhibition of street art. MOCA opens at 11am and admission is $10 at the door.



From 1:30-3:00pm, we move to the Arts Center College of Design where artist Sander Veenhof and Layar’s Gene Becker will lead a hands-on workshop for artists, designers and enthusiasts who want to learn to make augmented reality experiences on the Layar platform. We’ll use street art, public AR art exhibitions and historical layers as examples of hacking space and time.



Following the workshop, join us from 3:00-6:00pm for an afternoon with some of the most visionary and creative minds in augmented reality. We have an incredible lineup of speakers including noted author Bruce Sterling, Layar co-founder Maarten Lens-FitzGerald, Scott Fisher of USC’s School of Cinematic Arts and Dutch artist Sander Veenhof.

The LAYAR DAY L.A. workshop and symposium is hosted by Art Center College of Design, and will be held in the Faculty Dining Room at ACCD’s Hillside Campus, 1700 Lida St., Pasadena, CA. The informal tour of Art in the Streets will meet at 10:45am at the Geffen Contemporary.



Space is limited so visit this page to reserve your place at either the workshop or symposium.

Permalink: www.layar.com/news/blog/277

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Raimo Talks Personal Growth at TNW 2011

Chris Cameron May 2, 2011

This weekend not only marked Queen’s Day in the Netherlands but it also wrapped up The Next Web Conference 2011 here in Amsterdam.



The conference brings together professionals and luminaries in the Web industry from across the world, and our very own Raimo van der Klein spoke at this year’s event.



But rather than pontificate as CEO, Raimo chose to speak down-to-earth with the conference attendees, retelling his personal story of growth and the lessons he’s learned since helping found Layar.



Raimo lives by the mantra, “I can’t move without a clear purpose. If you ask me to move, I naturally tend to ask why.” For Raimo, he needs to know precisely why he should do the things he does, and what the clear purpose is for each action.



Take a look at Raimo’s talk, it’s embedded in full below. It runs about 20 minutes and is worth a look as it can provide some essential lessons for entrepreneurs. You can also find the slides from Raimo’s presentation on our SlideShare page!



Permalink: www.layar.com/news/blog/272

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Bruce Sterling: The Uni-Modern Uni-Medium

Chris Cameron April 28, 2011

The what? Yeah, that’s what we thought at first too.



As we mentioned yesterday, AR icon Bruce Sterling dropped in on Layar HQ to tell us all about the class he’s going to be teaching this summer on the subject. During our Q&A, he answered a question about the best medium for augmented reality, and his answer was, well, surprising.



He brings up the idea of the “uni-modern uni-medium” in which there is no real difference between one medium or the next, it’s just all one big blended medium.



It’s a really fascinating concept, so have a look at his answer in the video below!



Permalink: www.layar.com/news/blog/270

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