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Meet the Layar Team at MWC 2011 in Barcelona

Bernice Thijm February 9, 2011

The mobile ecosystem is in the midst of an unprecedented wave of transformation.  At the centre of this transformation is GSMA Mobile World Congress held 14-17 February, in Barcelona, Spain.

Layar will be present of course and we would love to meet you.  Here’s where you can find us:

  • Our CEO, Raimo van der Klein, will join the panel discussion: “Augmented Reality: Is Reality Ready to be Augmented?” (Tuesday, 4PM - Hall 5 Room 5)

  • We will be present at Mobile AR Marketplace

  • Every day from Monday until Thursday from 12PM to 1PM we’ll have an Augmented Reality Meetup at The Fountain.

If this doesn’t fit your schedule, choose the person you want to talk to and send him an email to set something up.

The Layar Team at MWC11:

Raimo van der KleinMaarten Lens-FitzGeraldDirk Groten
CEO &VP Business Development &CTO
King Yiu ChuMartin Ahe
AR StrategistBusiness Developer EMEA


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Share and Enrich Your Augmented Reality Experience with Layar 5.0

maurice groenhart February 7, 2011

With the Layar Reality Browser 5.0 beta release for Android we’re introducing some great new features integrating richer augmented reality experiences into people’s everyday lives. Layar 5.0 allows for sharing, more interactivity, and more attractive layers.

So what’s new?

Integration with social networks
We’ve made it easy to share your augmented reality experience with your friends and followers. Just log in and connect to Facebook or Twitter (either from the “Settings” menu or from within a layer) to share your favorite layers. You can easily post screenshots and status updates of all your achievements.

For developers, by customizing (using the Sharing API) and posting messages on popular social networks, your layers get pushed into the spotlight and drive additional traffic.

Enjoy the experience

The new animation API includes the option for interactive objects to perform any of several predetermined animation effects. This allows developers to create even better augmented reality experiences by bringing their 3D objects to life and engaging the user.

Find your way around in Augmented Reality
Easy exploration is key in this release. After extensive usability testing and feedback from our community, we re-designed Layar 5.0 to be more user-friendly and intuitive.

One notable change is that Layar 5.0 emphasizes full layers rather than individual spots within each layer. The start-up screen now shows the user’s favorites, rather than spots nearby. The “Nearby” stream is now part of the “Popular” section, and it displays nearby layers instead of spots.

Start-up screenNearby view in the popular section

How do I get Layar Reality Browser 5.0 beta for Android?
Download the Layar 5.0 beta release for Android, try it out and let us know what you think. New features will become available for iPhone soon.

Try it out yourself
Visit our wiki to learn more about the following topics:


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Layar’s Maarten Lens-FitzGerald Featured in Special Report by Reuters

Chris Cameron February 1, 2011

After a few visits to the Layar office from photographers, videographers and writers, Reuters has published a special report on augmented reality featuring an interview with Layar co-founder Maarten Lens-FitzGerald.

The piece focuses on the industry of augmented reality, where it originated from, where it is now and - most importantly - where it’s going in the future (with Layar at the helm).

“While revenues from AR alone amount to no more than a few tens of millions of dollars, that number is set to double annually to reach $350 million in 2014, according to New York-based ABI Research,” writes the article’s author, Tarmo Virki. “The impact across the broader mobile and computer industry could be much bigger, convincing consumers to use their mobile devices even more than they already do.”

Be sure to click through to the Reuters article and read all about augmented reality and Layar’s role in the future of the technology. Also be sure to check out this video (embedded below) shot by the Reuters crew which features many examples of great layers as well as an interview with Maarten.

Photo above by Reuters.


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Layar’s Augmented Reality Now Made Possible for All iPhone Apps

Chris Cameron January 27, 2011

Today, Layar has launched the Layar Player - an easy and free tool allowing you to offer impactful AR experiences directly from your own iPhone App.

“One of the main great features of the Layar Player is that you can launch the power of AR from within the context of your app,” says Gerben Klop, product manager of the Layar Player. Here is our press release regarding the Layar Player.

AMSTERDAM, NETHERLANDS – January 26, 2011– Layar, the largest open platform in mobile augmented reality (AR), announced today that the Layar Player is out of beta. It is now available to all agencies, brands and developers to include in their own iPhone applications (app).

The beta period concludes with the launch of three Layar Player enabled iPhone apps - Bing sponsored Snowboard Hero, an augmented reality extension in the popular game that allows players to earn more points; the Layar Trade, an application helping people view recent projects and work from local builders; and an application to improve your neighborhood letting neighbors post their issues and ideas for the public space on the map.

“This year is about the democratization of augmented reality as we work to find ways to make it easier to create and publish AR content for all,” said Claire Boonstra, co-founder and VP of platform and community. “The Player availability is the first of many activities Layar will be releasing this year to make this democratization happen.”

“At Bing, we aim to bring information into people’s lives that is visually organized, simple and easy to digest. Augmented reality on mobile devices provides more opportunities to overlap reality with digital information that informs, educates and creates new ways to play within your environment,” said Wibe Wigenmans, Bing for Mobile. “The mobile experience for Bing users continues to evolve as we constantly look for ways to create visually engaging experiences.”

Download the Layar Player and create your very own Augmented Reality app!
For more information, please visit


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Layar’s Claire Boonstra to Speak with World Leaders at World Economic Forum in Davos

Chris Cameron January 24, 2011

Being selected one of the Technology Pioneers, Layar, represented by co-founder Claire Boonstra, will exchange thoughts with the world’s leaders this week during the World Economic Forum (WEF) in Davos, Switzerland.

From January 25th - 29th, Claire will be speaking on stage at three different occasions, attending some interesting sessions and will have many meetings and conversations with other attendees.

Some of the highlights of her program include:

  • Wednesday Jan 26th at 3:15 pm - Presentation and panel discussion on Digital Convergence with Loic le Meur and Prof. Masa Inakage, moderated by Rob Tarkoff and David Kirkpatrick.

  • Thursday Jan 27th at 3:45 pm - Table Guest during session on ‘Tapping into the New Consumer’. Discussion on changing consumer trends in the travel industry. Together with Padmasree Warrior from Cisco, Nikesh Arora from Google and others.

  • Thursday Jan 27th evening - Reception and Dinner (private session) with around 50 CEO’s of the Media, Entertainment and Information industry (incl Google, Nike, WPP, Time Warner, Bloomberg, Publicis etc). The theme will be “Is Reality Perceived or Is Perception Reality?” and Claire will be one of the three speakers.

If you are also attending Davos and wish to meet Claire, you can mail or tweet her. She will share her thoughts and impressions via her Twitterstream as well:


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