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Blog: Industry News

“Dutch Oprah” LINDA Brings Magazine to Life With Layar

Chris Cameron November 18, 2011

We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.

A total of 120 augments can be found throughout the magazine for readers to view and interact with.

 Some examples from the magazine include: 

  • Unique backstage video footage of the cover shoot
  • One-click access to sites selling the fashion featured in the articles
  • The ability to book a test drive for the advertised cars

“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”

Watch the video to see LINDA.‘s pages come to life with Augmented Reality.

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Permalink: www.layar.com/news/blog/357

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Meet the 15 Finalists For the Layar Creation Challenge! [VIDEO]

Adriane Goetz October 6, 2011

Layar recently released Layar Vision, an extension of the Layar platform enabling visual search on the mobile phone, recognizing real world objects and showing digital content on top of them.

We organized the Layar Creation Challenge as a way to kickstart the Layar Vision launch by encouraging developers to create immersive Augmented Reality experiences with the beta client.

More than 200 developers registered for the Challenge, and we reviewed many great submissions, but we narrowed the list down to these 15 concepts that we believe best meet the Challenge criteria.

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Permalink: www.layar.com/news/blog/347

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Layar Enters in Partnership With Telefonica I+D For Visual Search Technology

Adriane Goetz September 20, 2011

Hot off the newswire:

AMSTERDAM, NETHERLANDS – September 20th, 2011 - Layar, the largest open platform for mobile augmented reality (AR), today announced they entered into a strategic partnership with Telefonica I+D for providing them with their market leading Visual Search Technology: IRIS. Visual Search enables Layar to search through millions of images to identify these images and correctly augment them on the mobile phone resulting in a more intuitive user experience.

Visual Search is a key component in the delivery of vision based Augmented Reality services to end-users. It makes it possible for real world objects to work as identifiers and/or hyperlinks for augmented reality experiences. Layar is adding IRIS Visual Search capability to their Layar Reality Browser, making it significantly easier for users to discover relevant Augmented Reality content.

The goal of Telefonica’s IRIS project is to develop a service that provides information related to an object just by taking a picture of it. The object needs no special packaging, tag or marker. For this objective, Telefónica I+D has developed and patented proprietary visual recognition technology. This technology enables the identification of objects such as supermarket products, logos, posters, or paintings among others. The collaboration of this project with Layar is framed within the Open Innovation initiative of Telefónica I+D.

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Permalink: www.layar.com/news/blog/342

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Introducing: Layar Vision, and a $55,000 Creation Challenge!

Adriane Goetz August 2, 2011

On a scale of 1-10 for exciting Layar announcements, this one goes to 11; we proudly present… Layar Vision! 

With Layar Vision, digital experiences are launched from visual triggers like magazines, posters and newspapers. Layar Vision uses computer vision techniques to augment objects in the physical world. 

The Layar browser can tell which objects in the real world are augmented because the visual fingerprints of the objects are preloaded into the application based upon the user’s layer selection. When a user aims their device at an object that matches the fingerprint, the app instantaneously returns the associated AR experience. 

This new functionality lets layers become truly immersive as seemingly ordinary objects come alive with interactivity. 

“We are really excited about this release. Mobile devices can finally ‘see’,” said Maarten Lens-FitzGerald, Layar co-founder and General Manager. “By adding Layar Vision we are taking an important step towards making augmented reality more effective. With Layar Vision we enable developers to create easy and fast user experiences. It quickly detects multiple enriched objects around a user at any given time.” 

Layar Vision can easily be added to existing location-based layers, so developers can essentially “upgrade” the layers they already have to include Layar Vision. We’ll be including this feature in our next major Layar Player update as well, allowing simple integration with standalone apps for both iPhone and Android! 

To kickstart the launch of Layar Vision, we’re hosting a Layar Creation Challenge, worth $55,000 in total cash prizes! The 10 developers who create the most useful, creative or otherwise impressive layers with Layar Vision will receive anywhere from $2,500 to $15,000! 

The winners will be chosen by our international jury of AR wizards. We are releasing the Android client and publishing platform with Layar Vision enabled in beta in the coming weeks so you can start building! 

Registration is now open, so enter today! To get started, take a look at the documentation and watch our Layar Vision video for inspiration!

Permalink: www.layar.com/news/blog/316

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Layar Will Come Pre-Installed On the New Huawei MediaPad

Chris Cameron June 22, 2011

Earlier this week the gadget blogs on the Web lit up with the news that Huawaei - the world’s second largest mobile equipment supplier (after Ericsson) - had introduced it’s very own entrant into the tablet wars: the MediaPad.



The announcement came Monday at CommunicAsia, and most outlets correctly reported that the new 7-inch, Android 3.2 Honeycomb tablet would come preloaded with Twitter and Facebook, but that’s not all. Yes, you’ll be able to tweet and connect with friends to your heart’s delight, but Layar will come preinstalled on the MediaPad as well. We are excited to partner with Huawei to place augmented reality in the hands of more people around the world.



The MediaPad is an exciting new device - the first of its kind, in fact. It’s the world’s first 7-inch tablet with Android 3.2 Honeycomb, and boasts a 1.2GHz Qualcomm processor for speedy performance. Engadget calls the MediaPad “downright luscious,” adding that “calling us ‘excited’ would be a severe understatement.”



“With the Huawei MediaPad, we are demonstrating yet again that design, functionality and performance is within anyone’s reach,” said Huawei’s Victor Xu in a press release. “The MediaPad opens up new worlds of entertainment for consumers by removing the barriers to tablet ownership, increasing access to a truly high-quality mobile entertainment experience fully integrated with cloud-based internet content.”



The Huawei MediaPad plans to ship in the United States, Layar and all, in the third quarter of this year. To get a closer look at the MediaPad, check out the promotional video below. You can also have a gander at this “sneak preview” video, which is a bit odd, but gives you a good idea of the size of the MediaPad.



Permalink: www.layar.com/news/blog/305

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