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Blog: 3D

Gilt City: An AR Response to the Global Financial Crisis [VIDEO]

Adriane Goetz September 26, 2011

One of our favorite use cases for Augmented Reality is artistic expression and the ability to make digital statements on top of places and things in the real world. 

Gilt City is artist John Goto’s response to the ongoing global financial crisis expressed in Augmented Reality around London’s Bank of England.

In his latest collaboration with developer Matthew Leach, Goto uses montaging techniques to show “marginal characters isolated in the bustling commercial centre” to draw attention to the widening income gap between the rich and poor.

If you launch the Gilt City layer near the statue of Wellington outside the Bank of England, you’ll see a motley cast of characters including a banker, a naked man, a bullfighter, a drug dealer and several other men of varying occupations asking for money.

As the user, you decide who to give money to and who to zap! If you choose to give money to the person, the black-and-white figure regains its color. If you choose to zap the person, the figure explodes, never to pander to you again (well, until you relaunch the layer, anyway).

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Permalink: www.layar.com/news/blog/6

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Architecture OMI in New York’s Augmented Reality Opening July 9

Adriane Goetz July 8, 2011

We’re all a aflutter today over “Peeling Layers of Space Out of Thin Air,” an awesome new multi-layer project on the Layar platform from a group of talented architects at Architecture OMI in Ghent, NY. 

The project uses beautiful interactive 3D models and animation, as well as other Layar 5.0 features to create a truly immersive AR experience! If you can make it to Ghent, NY for the opening this Saturday, July 9, we’d love to see your screenshots and videos!

In the meantime, check out this impressive video of Kol/Mac‘s “What is Space?” layer.

 

OPENING SATURDAY JULY 9 2011 6:30 PM - 8:30 PM Architecture Omi presents Augmented Reality: Peeling Layers of Space Out of Thin Air AUGMENTED REALITY BY ARCHITECTS @ OMI http://www.cleater.com/peeling/ 

Architects: Acconci Studio, Asymptote, Cleater Studio, Kol/Mac, Metaxy, Leeser Architecture, Studio Daniel Libeskind, SHoP, and SITE 

Curator: John Cleater / Program Director: Peter Franck Adviser and Documentation: Mark Skwarek and Will Pappenheimer THE FIELDS SCULPTURE PARK at OMI 1405 County Route 22 Ghent, New York 12075 Bring your smart phone for an evening of architecture in the landscape. 

By pointing your iPhone or Android at the sky, you will see virtual pieces of architecture installed in the physical landscape at Omi. For more information email architecture@artomi.org, visit www.artomi.org or call 518-392-4740.

Update: This project was also featured in the Wall Street Journal on August 31. Check it out!

Permalink: www.layar.com/news/blog/312

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An Augmented Reality Fairytale Game at the Efteling Theme Park

Adriane Goetz June 29, 2011










Giant Rabobank safe marks the spot [for game play] at the Efteling.

Theme parks are great places to implement Augmented Reality—they’re big, they have a different crop of visitors every day, and people go there for unique and entertaining experiences.



In fact, the Walt Disney Company was the first to rake the AR plunge, producing layers for both Disneyland and Walt Disney World last year to help guide visitors around the parks’ many attractions.



Yesterday, however, the Netherlands’ own [fairytale] theme park destination, the Efteling (in cooperation with Dutch bank Rabobank), took its augmentation to the next level by creating an AR game experience for visitors to play on their mobile devices.



The layer, Feetje en de Kluis, aka “Fairy and the Safe” in English, includes an interactive game where you have one minute to collect and save as many coins as possible while avoiding the witch, who will steal them from you if you run into her. There’s also as an interactive audio fairytale about teaching a witch to save money (presumably so she won’t have to steal anymore).



You can launch the fairytale from any location, but in order to play the game you must be in front of the giant Rabobank safe/ATM near the entrance of the Efteling.



Check out this video (in Dutch) that illustrates the Efteling’s magical Layar integration:





Longtime Layar Partner TAB Worldmedia worked with the Efteling and Rabobank to create the Feetje en de Kluis layer. You can check out other cool projects from the folks at TAB Worldmedia on their blog, or follow them on Twitter.

Permalink: www.layar.com/news/blog/308

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They Have Arrived… The Battle: Los Angeles Alien Invasion Layer

Adriane Goetz June 10, 2011








There’s already an Alien threat in your city, on your street, and in your home.



Resistance is futile; the best you can hope for is survival.



These menacing extraterrestrials are highly-intelligent and have made their presence invisible to the naked eye. In order to view the threat, you must engage the Battle: Los Angeles layer through your mobile phone.



Once you launch the layer, you’ll see alien commanders and battle drones, but there are also alien command centers attacking US capitols and landmarks. If you see one, take a screenshot and share it on Twitter or Facebook to warn others.



… Ok, so there isn’t really a threat in “physical reality,” but there is a very serious alien invasion happening on Layar as a fun and interactive way to promote the film Battle: Los Angeles‘s Blu-ray/DVD/iTunes release on June 14.



The Battle: Los Angeles layer was a creative collaboration between Sony Pictures and Layar Partner Zehnder Communications, and it’s a great example of how to integrate Augmented Reality into a multi-platform digital marketing campaign.



The layer includes several multimedia options in the actions menu, allowing users to launch movie trailers and sneak previews, enter a sweepstakes to win a PS3, and purchase/pre-order the movie on Amazon.



It also highlights some Layar 5.0 features, including social sharing of screenshots, high-quality 3D models and both locative and dynamically generated POIs (aliens and droids appear near you no matter where you are, but command centers are only visible at specific locations, like over the White House, for example).



Check out this ultra cool promo video highlighting the Layar integration:





For more ways to survive the alien invasion (and possibly win prizes in the process), visit the Battle: Los Angeles website, “like” its Facebook page or follow @BattleLA on Twitter.

Permalink: www.layar.com/news/blog/298

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Layar Invades the 2011 Venice Biennale!

Adriane Goetz June 3, 2011

The 54th Venice Biennale Art Exhibition opens tomorrow, and just in case you’re not familiar, it has been among the top cultural events in the world for over a century, specializing in the avant-garde and showcasing the latest trends in contemporary art. With an historically “high art” reputation like that, it’s practically begging to be co-opted by guerilla Layar ARtists.



So if you make it out to Venice this weekend, or at least before the end of November, here are a few art installments that only the “Layar elite” can see:








Manifest.AR Intervention



The Cyber ARtist group returns with a series of eight “uninvited” art layers (see the full list here) consisting of their own pavilions that are actually competing with the “physical reality” pavilions via Sander Veenhof’s Battling Pavilions layer.









The Don Pigeon



Placed in Venice’s famous San Marco square, The Don Pigeon stands tall among the flock of real-life pigeons for a unique photo opportunity. According to its creators, “Forget the Biennale, forget the Guggenheim, this is what you want to see this summer!”









Where’s Franco



As a modern-day renaissance man, you can be sure that James Franco will be participating in a variety of activities at the Biennale. With the Where’s Franco layer, you can spot him in nine locations throughout the exhibition and even cozy up to him for a photo (let’s face it, this is the closest you’ll ever get).

Permalink: www.layar.com/news/blog/293

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