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Blog: 3D

Italian Energy Provider Launches 2011 Ad Campaign with Layar

Chris Cameron March 23, 2011

Augmented reality is gaining popularity in the corporate promotion and advertising space, and Layar is a common solution for many companies. One such example which just launched this week is that of Enel, Italy’s largest energy provider, and the second largest in all of Europe.



The company’s vision for 2011 is to inspire “a future built on sustainable well-being” - a dream they say has persisted throughout the years. A TV ad shows a boy in the past tossing a paper airplane into the air and through time as it eventually lands at the feet of a boy in present day.



To help with the campaign, Enel is enhancing their billboard advertisements in airports across Europe with an augmented reality experience built on Layar. The billboards feature a marker which encourages viewers to download Layar and launch the Enel layer for additional information.



You can see the same paper airplane from the ads floating around you, and can click it to watch the video on your phone. Other 3D models include videos and information about electric vehicles and the smart grid.



You can view some of the videos at Enel’s website, and the billboard ads can be found in airports in London, Pairs, Madrid, Barcelona, Frankfurt, Brussels, Bucharest and Moscow.



On your mobile device? Click here to launch the Enel layer now!

Permalink: www.layar.com/news/blog/252

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VIDEO: Layar 3D Augmented Office

Chris Cameron March 16, 2011

Back in February we told you about the 3D Augmented Office layer - a virtual representation of the Layar office in which you can walk around and explore. We featured the layer at Mobile World Congress in Barcelona, Spain, and attendees at our daily meetups learned about Layar through augmented reality.



If you weren’t at MWC and haven’t had a chance to check out the layer, here’s a look at what it’s all about. Just watch the quick video below to be introduced to the 3D Augmented Office.



Permalink: www.layar.com/news/blog/248

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Find Great Local Deals with Anca 3D’s Groupon Layer

Adriane Goetz March 10, 2011










Groupon offers daily deals in your area.

While coupon-clipping is a practice generally reserved for those who still pay for a print newspaper subscription, collective-buying companies like Groupon and Living Social are growing rapidly. Both companies also now have mobile apps that allow you to view and purchase daily deals on-the-go and redeem them digitally (saving time and trees, yay!).



Layar developer and Anca 3D co-founder Juan de la Torre (a recent Canadian transplant from Colombia) used Groupon’s open API to create a layer that displays nearby Groupon deals. You can search by keyword (like “restaurant,” for example) and even purchase deals from inside the layer by signing in with your Groupon account information.



Currently, the Groupon API is only available in the US and Canada, so the layer is only available in those countries as well.










The Groupon by Anca 3D layer shows you daily Groupon deals in your area.

The ability to not only see how close Groupon’s daily deals are to your current location, but to also tap through and purchase the deal directly from the AR view would be a great added feature for Groupon’s official mobile app, especially because the already functional, well-branded layer is an ideal candidate for Layar Player integration.



Hopefully Groupon will get on board and add de la Torre’s AR content to its existing app!



Anca 3D is a Columbia and Canada-based Augmented Reality development company co-founded by Juan de la Torre and Andres Cardoso. The company provides AR solutions for offline, online and mobile platforms.



You can contact Anca 3D via @anca3d_AR on Twitter or email Juan de la Torre at juan.delatorre@anca3d.com.



Click here to launch this layer on your mobile device.

Permalink: www.layar.com/news/blog/245

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Tiananmen SquARed: Memorializing History with AR

Chris Cameron March 9, 2011

Unless you live under a rock, you’ve undoubtedly heard of the protests and uprisings that are sweeping through North Africa like wildfire. Tunisia, Egypt and Libya have all seen massive movements of civilians protesting their government, thanks in no small part to the presence and organizational power of social media.



When a dictator’s first strike against protestors is to shut off the Internet, you know that the age of the digital revolution has arrived. The social web is not just helping to fight these battles, but also to remember them.



John Craig Freeman, a digital artist and new media professor at Emerson College, has created several layers promoting social awareness and memorializing pivotal moments in history, including the 1989 Tiananmen Square “Tank Man” incident.



The morning after the Chinese government forcibly removed protestors from Tiananmen Square in Beijing, an unknown man blocked a column of Chinese tanks simply by standing in front of them. Images of the tank vs. man standoff became a well-known symbol of the struggle between the Chinese people and their government at that time.



Freeman has allowed this moment in history to live on through augmented reality. With his Tiananmen SquARed layer, visitors to Beijing can see a 3D representation of the incident appear right before their eyes.



“Although it has been more than twenty years since Tiananman Protest took place in 1989, the authority persistently uses all means erasing the facts that Chinese people pursued democracy in this democratic and anti-corruption movement,” says Freeman in the layer’s description. “History should not be forgotten.”



Freeman’s other layers include “Décharge De Rebut Toxique,” a toxic waste art installation; and “Azadi SquARed,” a digital memorial to Neda Agha-Soltan, an Iranian citizen gunned down during the 2009 Tehran protests.

Permalink: www.layar.com/news/blog/244

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Infiltr.AR Invades the White House and Pentagon

Adriane Goetz March 4, 2011










An artists’ rendering of the Twitter balloon inside the Oval Office.

Layar is nothing without its creative and highly-skilled developer community, so we thought it would be cool to include some blog posts from the mouth of one of the most renowned Layar developers/dreamers/artists we know.



Sander Veenhof (SNDRV) is the man behind some of the coolest and most talked about layers including Biggar, The Game of Life, and the MoMA AR Exhibition. We asked Sander to write about his latest collaboration with Mark Skwarek, a guerilla AR campaign that launched Friday, February 25 (Stay tuned for video coverage from this event as well).



Tweeting to Obama but not getting through? Since February 25th you can now reach him right at his desk in the Oval Office. A virtual Twitter balloon has been placed inside the White House and another one infiltrated the Pentagon using the GPS-based Augmented Reality browser, Layar. The balloons display the latest tweets containing the hashtags #OvalOfficeChat or #PentagonChat respectively.



The placement of the two Augmented Reality balloons was the mission of infiltr.AR, a live augmented reality infiltration event orchestrated from a temporary command centre at Club Karlsson in Amsterdam. It’s the latest experiment in crossing physical borders by members of the Manifest.AR artist group, best known for their previous infiltration project: an unofficial guerrilla exhibition inside the MoMA NYC last year in October.










An artists’ rendering of the Twitter balloon inside the Pentagon press room.

The virtual Twitter balloons inside the White House and the Pentagon can be seen ‘for real’ using Layar. Search and open the layer “INFILTRAR.” When not inside the two buildings, an ‘artist impression’ of the augmented space will appear, including an actual live copy of the Twitter balloon.



Since Manifest.AR members do not have press passes, and most probably never ever will, we are highly curious to see any screenshots of the virtual public message board inside the Pentagon press room, so journalists, give it your best shot! (And Tweet it hashtagged #pentagonchat please).



-Sander Veenhof and Mark Skwarek of Manifest.AR

Permalink: www.layar.com/news/blog/241

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