We just heard that System K in Japan has launched a very cool campaign with the wellknown japanese hip-hop artist SEEDA.

Seeda will release a new single next week. System K collaborated with him to create a promotional layer. In the week leading up to the CD release fans can visit major locations around Japan (Tokyo Tower, Kobe Mosiac, Sapporo Clock Tower). When fans get close to these wellknown landmarks in Japan, the layer will autotrigger an audio sample of the new single Wisdom. Layar users are the first to hear the new track and are also treated with a special video message from Seeda that is personalized for each location.

Autotriggered actions associated with objects is a feature that is supported by Layar Reality Browser 3.0. Any developer can add an autotrigger to an object. Developers can customize the range (when does the autotrigger need to be activitated) and the action can be customized (play audio, play video, open website, etc). It’s very exciting to see this feature of our platform being used in such a creative way.

So if you are in Japan just search for SEEDA in the Layar Browser and you will find the special promotion layer.

In time for the United Nations Climate Conference in Copenhagen, ClimateActionMap.org is excited to announce a mobile version of the map using the Layar platform. ClimateActionMap.org is a non-profit online platform that allows cities across the globe to share their best practice climate initiatives. Today more than 40 cities around the world have listed their best practice climate initiatives and more are joining each week.

The Climate Action Layer has been launched just in time for the UN Climate Conference (COP 15) in Copenhagen where government leaders from more than 100 countries are gathering along with 20.000 participants from non-profits to negotiate a global agreement to curb CO2 emissions. ClimateActionMap.org is presenting the map together with its partners from the US National League of Cities, Local Government Denmark and UN Habitat in order to highlight the importance of local government action in reducing CO2 emissions.

ClimateActionMap.org was launched in June 2009 to help communicate local climate initiatives to a global audience. Sharing our local knowledge and expertise globally is fundamental if we want to address climate change in a serious and timely manner. Our mission is to educate, inform and inspire governments, communities and businesses about the innovative local climate action activities around the world. Local Governments and local initiatives are key factors for creating a successful implementation of any Post-Kyoto agreement.

The ClimateActionMap.org platform is free to use for any city administration in the world. It allows cities to easily upload information, images, video and files about climate initatives using a simple and intuitive web interface. It also allows cities to track and manage their climate initiatives across different city departments and helps communicate climate initiatives to a broad range of stakeholders by generating a city scale map of local climate initiatives.

The Climate Action Layer was developed by Winvolve. Winvolve has developed multiple successful Layars and applications and is one the forefront of new technology. They are Layar representing partner in North-America and work closely together with local and international organizations in concept creation and development of Mobile and Application experiences.

You can visit Winvolve’s website at www.winvolve.com.
To read more about the Climate Action Map visit www.climateactionmap.org.

eLay Mobile Marketplace

Description: From gadgets to cars, sell and buy any kind of goods on eLay. You can place ads with your phone and manage them on www.elaymm.com. You automatically receive a password by email when you place an ad.
Geographical spread: international
Developer: Tom Schuyten
Developer Company: T-Network.BE

Hot Pepper (グルメ) (Restaurants)

Description: Hot Pepperの検索
Geographical spread: Japan
Developer: Scott Halcomb
Developer Company: SystemK

Asturias 365 dias

Description: Vive y disfruta de Asturias todos los dias del año, sin perderte nada.
Geographical spread: Spain
Developer Name: Serafin Manuel Alvarez Zapata
Developer Company: Zenit Solutions

Max Hamburgerrestauranger

Description: Hitta närmaste Max Restaurang. Swedish Hamburger Chain
Geographical spread: Sweden
Developer: Ali Vonsensey

Splaterz

Description: Add your own points of interest via twitter or our mobile client and view them on your Layar browser in real time.. - splat your world
Geographical spread: international
Developer: Richard Spence
Developer Company: Bluetrail

BlooSee

Short Description: For sea-lovers, by sea-lovers. Data can be added on bloosee.com
Geographical spread: international
Developer Name: Marc Puig
Developer Company: BlooSee

LOTTERY

Description: Encuentre las administraciones de lotería más cercanas a su posición. Find lottery offices near you.
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD

AC HOTELES

Description: Encuentre nuestros hoteles en cualquier momento
Geographical spread: Italy, Portugal, Spain
Developer: Pablo Garcia
Developer Company: ELIPSE AD

Serve the City (Vrijwilligerswerk)

Description: De volgende Serve the Cities vinden plaats op: 22 december en 9 januari en je kan je nu inschrijven!
Geographical spread: Netherlands
Developer: Naos, Wilbrink
Developer Company: aFrogleap

Victoria Gardens Shopping Centre

Description: A new way to experience the shoppes at Victoria Gardens!
Geographical spread: US
Developer Name: Brad Leege
Developer company: Winvolve

SNS Bank

Description: De dichtstbijzijnde winkel en geldautomaat van SNS Bank
Geographical spread: Netherlands
Developer Name: Michel van Velde
Developer Company: One Shoe mobile

Booli

Description: Swedish real estate data plotted on layar.
Geographical spraid: SE
Developer Name: Kalle Nilvér
Developer Company: Booli Search Technologies AB

INDONESIAinYourHand

Description: Indonesia’s Tourism & Heritage Guide
Geographical spread: Indonesia
Developer: Amiranto Adi Wibowo
Developer Company: JSPOT mobile

Uitinbrabant.nl

Description: Uitgaan, cultuur, stappen, culturele evenementen, uitje, activiteiten in Brabant vandaag.
Geographical spread: Brabant, Netherlands
Developer: Michel Meeuwissen
Developer Company: Vrijetijdshuis Brabant

Where Am I?

Description: Locate your friends and enter your favorite places! - enter your position via the layer filter settings or http://www.whereami.es
Geographical spread: International
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD

Today, we are very proud to present to you version 3.0, with fantastic new tools to enable the already more than 1000 active independent content developers to create AR experiences that go far beyond answering the simple ‘where is…?’ question. This new version allows everybody with basic web development skills to create rich immersive experiences that cannot be replicated on a map, in a traditional browser or in a mobile location based application.

This blogpost explains the new features on a technical level; read on to see five cases to show you what Layar 3.0 can mean for people, organizations and brands.

Architectural showcase: the new Market Hall in Rotterdam

Rotterdam is the Dutch capital of modern architecture. The latest eyecatching project by Provast is the construction of the ‘Market hall‘, a U-shaped building designed by renowned architects MVRDV. Completion is planned for 2014, but visitors and inhabitants can already see how the Market Hall looks like, simply by pointing their phone at its construction site. The 3D model enables the visitor to walk around the building and look inside - as if it was already there.
Layer developed by the Netherlands Architecture Institute (NAi) and in cooperation with IN10

Storytelling: Beatles Tour

Abbey Road in London has become famous for housing the studio where the Beatles recorded most of their albums, including their final and most successful one, “Abbey Road“. Now it is possible to see Ringo, Paul, John and George back on Abbey Road, simply by pointing your phone at the zebra crossing. After having taken some screenshots with your friend standing next to the Beatles in 3D, you can proceed to the next location on the Beatles discovery tour, which covers 42 locations. The next destination only appears after the previous location has been visited.
Layer developed by AugmentReality.co.uk

History comes alive

How often did you wonder ‘how would this place have looked like hundreds of years ago?’, while standing in Rome, Paris or New York. Layar enables re-creation of a long past reality, by displaying ancient photos overlaid on their current location or even by re-constructing the original building. Imagine you can experience the Colosseum back in its original state, see the audience sitting on the benches and hear the lions roar - as if you were teleported to a scene 1000 years ago, simply by holding up your phone and looking around you. Many of such layers are now in development and will go live in 2010.

Art, messages & fun objects

Hold up your phone and see new pieces of art, specifically created for Augmented Reality. Various artists are creating new art and new ways for people to interact with their work. Experience existing or old pieces of art in a completely new context: not in the museum but outside on the city’s main square or in a park. Or see fun objects like zeppelins and UFO’s or even messages and graffiti in unexpected locations.
Layers in development by Winvolve,  Superimpose, Hoppala, Muzar.org

B2B & personalization

Layar v3.0 features easy login through cookie support, which enables personalization of your layer. This is useful in various ways. Business-to-Business purposes include a closed fleet tracking layer by Masternaut, only visible for employees. It is also useful for social layers: show only the twitterers you follow, tweet from within the layer, or see check-ins from your friends in Foursquare.
Masternaut own layer, Tweeps around layer developed by Squio

We are extemely proud of what Layar content developers across the globe have already created with Layar v3.0 - in very little time. This sets the stage for a future in which many dreams come true. Where our reality will be enriched with new objects, specifically designed for Augmented Reality. And where completely new worlds will be created.

We are only at the start of a long journey where developers, users and brands can start to explore the possibilities of this new medium - developing engaging experiences with new ways of interaction and service provisioning.

Layar v3.0 can now be downloaded free of charge from the Android Market and is available for all Android 1.5 and 1.6 devices. We will release a compatible version for the Droid as soon as possible. We have almost finished testing for Android 2.0.
A version for the iPhone 3GS is to follow after Apples approval.

See which version 3.0 layers have been launched today

JustBought.it

Description: View what and where people are buying in your area using http://justbought.it
Geographical spread: International
Developer Name: James Cole
Developer Company: Pallian

Action plan Canada

Description: This Layer shows all project that receive funding from the Canadian government as part of Canada’s Economic Action Plan. The
information used for this application comes from www.actionplan.gc.ca
Geographical spread: Canada
Developer Name: Andree Toonk
Developer Company: NetKnowledge.ca - info@NetKnowledge.ca

Pubs Galore

Description: pubsgalore.co.uk - community run website, join in with reviews and corrections
Geographical spread: Great Brittain
Developer: Conrad Heard
Developer company: Novamarque Ltd

Product Finder

Description: Find the products you want to buy from nearby shops in the UK.
Geographical spread: Great Brittain
Developer Name: Paula Abrahamson
Developer Company: Thundre

Apartments For Rent

Description: Find the best Apartment. Official prices, pictures and floorplans. Get accurate, up-to-date and detailed information on apartments. Check Today’s Availability.
Geographical spread: US
Developer Name: Micah Nolte
Developer Company: Apartment Home Living

Alhambra

Description: Touristical information about the Alhambra. Select your language with radiobuttons: Spanish and English (Italian, French and German will follow)
Geographical spread: Spain
Developer: Pablo Garcia
Developer Company: ELIPSE AD

Hospital finder

Developer: Pablo Garcia
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD

Elipse Pharma

Description: Encuentre las farmacias más cercanas a su posición actual.
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD

Resolving Door

Description: Crowd Powered News happening around you.
Geographical spread: Boulder, US
Developer Name: Dan Schaefer
Developer Company: Univ. of Colorado at Boulder, School of Journalism and Mass Comm