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Blog: Layers

Occupy Wall Street Protest Enters Augmented Reality! [VIDEO]

Adriane Goetz October 11, 2011

The Occupy Wall Street protests quickly spread from New York City to the rest of the United States to the rest of the world, and it’s only fitting they should now occupy Augmented Reality, where neither blockades nor pepper spray and baton-wielding police officers can keep you off of Wall Street. 

Layar developer and Manifest.AR founding member Mark Skwarek has made a global call to activists to make themselves seen and heard in AR, which according to the AR Occupy Wall Street blog, is much more difficult to do in “actual” reality.

“Protesters were not given permits to protest at Wall Street forcing them blocks from the New York Stock Exchange [NYSE]. Wall Street was barricaded off. Only part of the sidewalk was accessible to the public and there was a constant heavy police presence. 

arOCCUPYWALLSTREET takes the protest to the heart of the financial district, placing them directly in front of the NYSE. Augmented reality gives protesters the ability to have a truly global affect on world events.”

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Permalink: www.layar.com/news/blog/351

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Developer John Cleater Augments Live Theater Production With Layar [VIDEO]

Adriane Goetz October 7, 2011

This week marks a first for Layar territory, as developer John Cleater, in collaboration with the Builder’s Association, integrated Layar into their latest project: a multimedia live theater production titled HOUSE / DIVIDED.

The production uses John Steinbeck’s classic novel The Grapes of Wrath as a narrative backbone, telling contemporary tales of foreclosure by following economic refugees and migrants from two different American eras. 

HOUSE / DIVIDED explores the changing meaning of home, homelessness, and place both in the present moment and in the broader context of the American mythos.

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Permalink: www.layar.com/news/blog/348

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Meet the 15 Finalists For the Layar Creation Challenge! [VIDEO]

Adriane Goetz October 6, 2011

Layar recently released Layar Vision, an extension of the Layar platform enabling visual search on the mobile phone, recognizing real world objects and showing digital content on top of them.

We organized the Layar Creation Challenge as a way to kickstart the Layar Vision launch by encouraging developers to create immersive Augmented Reality experiences with the beta client.

More than 200 developers registered for the Challenge, and we reviewed many great submissions, but we narrowed the list down to these 15 concepts that we believe best meet the Challenge criteria.

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Permalink: www.layar.com/news/blog/347

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RiseCreatives Hosts AR Exhibition in Dublin for Culture Night

Adriane Goetz September 27, 2011

We love hearing when people use Layar to host the first ever Augmented Reality art exhibition in their city or country, and we’re pleased to add Dublin to that list thanks to the event RiseCreatives hosted last weekend!

RiseCreatives is an Ireland-based portfolio site for designers, artists and crafts people founded by sisters Hanorah and Nina Lyons. 

The group created the RiseCreatives layer to house a two-part AR exhibition displaying artwork from eight of its talented members during Dublin’s Culture Night on September 23.

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Permalink: www.layar.com/news/blog/346

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Gilt City: An AR Response to the Global Financial Crisis [VIDEO]

Adriane Goetz September 26, 2011

One of our favorite use cases for Augmented Reality is artistic expression and the ability to make digital statements on top of places and things in the real world. 

Gilt City is artist John Goto’s response to the ongoing global financial crisis expressed in Augmented Reality around London’s Bank of England.

In his latest collaboration with developer Matthew Leach, Goto uses montaging techniques to show “marginal characters isolated in the bustling commercial centre” to draw attention to the widening income gap between the rich and poor.

If you launch the Gilt City layer near the statue of Wellington outside the Bank of England, you’ll see a motley cast of characters including a banker, a naked man, a bullfighter, a drug dealer and several other men of varying occupations asking for money.

As the user, you decide who to give money to and who to zap! If you choose to give money to the person, the black-and-white figure regains its color. If you choose to zap the person, the figure explodes, never to pander to you again (well, until you relaunch the layer, anyway).

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Permalink: www.layar.com/news/blog/6

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