Layar
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Blog: Architecture & buildings

Magnetic & Istanbul Chamber of Commerce Brings City’s Landmarks to Cannes Real Estate Expo

Chris Cameron June 23, 2015

Earlier this year, we featured Layar Partner Network member Magnetic London in our Partner Spotlight, showcasing some of the amazing campaigns the agency had launched in 2014. So far, 2015 is turning out to be a big year for them as well.

In February, Magnetic London was appointed as the official designers for Istanbul Chamber of Commerce’s “Istanbul Pavilion” at MIPIM (The International Market for Real Estate Professionals) by THEPARTNERS, the executive producer of the campaign. MIPIM is the world’s most prestigious real estate exposition, held in Cannes, France. To help advance the event’s theme of “Digital Revolution,” the agency heavily incorporated Augmented Reality with Layar into the pavilion experience.

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Permalink: www.layar.com/news/blog/580

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Exploring a City’s Past with Augmented Reality

Chris Cameron July 18, 2014

Over the years, one of the most common uses of Layar and Augmented Reality has been to look into the past with location-specific photographs or 3D models. Whether it’s the Berlin Wall, earthquake-damaged buildings in San Francisco or just a small town in a simpler time, AR is a great way to instantly travel back in time.

It’s in this same vein that the recently created ERA Girona experience was published as a Geo Layer on the Layar App. Those visiting Girona in Spain’s Catalonia region can use the layer to take a look into the city’s past by browsing for nearby historic photos.

The layer is part of the International Augmented Med program started by geographer Laura Olivas. It is funded in part by the European Union and by the Catalan government, and the city council of Girona agreed to allow the use of the photos. The name “ERA” is actually a clever play on words, as “era” means both a period of time in English, Spanish and Catalan, as well as “it was” in Spanish and Catalan. And of course, “RA” is the abbreviation for “Realitat Augmentada.”

More than 50 photos from the turn of the 20th century display Girona’s cultural heritage, including monuments, historical buildings and daily life. Users can search for “ERA Girona” in the Layar App to launch the layer. They only need to look around them with their phone or tablet to discover and view the nearby photographs.

Mouse over this image for an example.

“Every inch of Girona’s stones has plenty of history: the old town, the jewish quarter, the walls, the cathedral, etc,” the project says. “You don’t need Augmented Reality to feel the heritage of such a historical spot. But with ERA Girona, we have collected a series of old photographs, conveniently located along the city through points of interest, enriching your visitor experience letting you compare old photographs with the current status of the same spot.”

Mouse over this image for an example.

The project has gained the attention of the local media, inspiring a segment on a local TV news show and an article in a Catalan newspaper.

Permalink: www.layar.com/news/blog/546

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Meet the winners of the Layar Creation Challenge!

Adriane Goetz October 20, 2011

After much lively debate, our expert jury has chosen the winners of the Layar Creation Challenge!

The winning concepts show that augmented reality has a natural fit with commerce, adding real value to existing businesses. The top three winners were chosen because they show the potential to fundamentally change the way consumers purchase goods and services while on-the-go.

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Permalink: www.layar.com/news/blog/352

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Presentations From Augmented Reality Thursday on October 6

Adriane Goetz October 10, 2011

On the first Thursday of the month, Layar hosts Augmented Reality Thursday (ART). The objective of this monthly event is to inspire and update people about the current field of Augmented Reality and Layar’s position within it.

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Permalink: www.layar.com/news/blog/350

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See Warsaw as it Was During the 1944 Uprising

Adriane Goetz August 5, 2011

Near the end of World War II, the Polish Home Army fought for its capital’s freedom in the 63-day (August 1 - October 2, 1944) battle against Nazi Germany occupation known as the Warsaw Uprising.

The conflict did not end in the Polish Home Army’s favor, however, and it cost many Polish soldiers and civilians their lives. In the aftermath, Nazi soldiers and collaborators orchestrated massive looting efforts and set fire to the capital, leaving Warsaw utterly devastated.

The Warsaw Uprising Museum hosts a comprehensive collection of photographs, film, personal recounts and other historical information from the Uprising, which serves as a memorial to the soldiers and families killed during the conflict.

Starting this week, the 67th anniversary of the Warsaw Uprising, you can use the Warszawa’44 layer to access historical images and information linking the geographic connections between modern Warsaw and the war-torn capital in 1944.

The Warszawa’44 layer was created by the Warsaw Uprising Museum and Polish Augmented Reality company Adv.pl.

Check out the video they made to show off the layer (it’s in Polish but you still get the idea).

Permalink: www.layar.com/news/blog/317

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