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Blog: Brands

Global Directories Adds AR to Yellow Pages in Jamaica and Caymans

Chris Cameron January 15, 2015

Last year we told you about how Marker Studio, a digital agency from New Zealand, used the Layar SDK to embed AR technology into the existing Yellow NZ app, the country’s Yellow Pages mobile app. Yellow Pages directories have become a common use case for Interactive Print, so it’s no surprise to see more activity in this area.

Just recently, digital agency Citric Media partnered with Global Directories, publishers of over 15 Yellow Pages directories in the Caribbean and Latin America. Together they’ve added AR to nearly 1 million Yellow Pages directories in Jamaica and the Cayman Islands.

900,000 directories in Jamaica and 70,000 in the Caymans have been enhanced with Interactive Print using the Layar Creator. The directories are hand delivered to homes and businesses, and can also be picked up by customers at their telecom provider.

Global Directories says this is part of a broader plan to incorporate AR into other guides and directories, including Blue Pages for government information, Island Pages for tourism information and Menu Pages for food and restaurant information.

“The way consumers access information is evolving rapidly,” said Mark Macfee, CEO of Global Directories. “Augmented Reality is an extremely useful tool for advertisers, as it enhances the perceived value of products, services and brands. Cayman Islands Yellow Pages is thrilled to be offering this novel marketing tool to our customers so they can in turn build stronger relationships with their existing clientele, attract new customers, boost sales, and enhance the shopping experience. With this exciting technology we aim to give our advertisers a competitive edge.”

The new interactive directories have been well received, and have even attracted media attention in both Jamaica and the Cayman Islands.

To see for yourself, try scanning these examples from our Client Examples page.

Permalink: www.layar.com/news/blog/568

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Augmented Murals Wow Nike Conference Attendees

Chris Cameron December 16, 2014

Certified Layar partner Lumenal Code has teamed up with design team Acme Scenic to produce interactive AR murals for a Nike sales conference in Las Vegas.

The installation, which took place at the Red Rock Casino and Resort, consisted of 5 murals, each approximately 12′ tall, with LED lighting embedded in channels within the murals. When attendees scanned any of the murals with the Layar App, they came to life with interactive animations educating them on new digital sales tools, as well as behind-the-scenes videos of how the murals were created.

“The purpose of our installation at the conference was to provide a fun, artistic introduction to this new set of digital tools,” says Lumenal Code. “Every night, while attendees slept, we updated the content so the next day they had a completely new experience scanning the murals.”

“The animations contained links within them that brought you to one-pages about the digital sales apps, as well as information about an on-going raffle that had the answers hidden within the murals,” the company adds. “There was also a link a series of behind-the-scenes illustrations and time-lapse video showing the creation process for the murals.”

You can learn more about this installation over at Lumenal Code’s website where they have more photographs of the murals and example of the behind-the-scenes video.

Permalink: www.layar.com/news/blog/563

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Volkswagen Promotes New Passat with Interactive Newspaper Campaign

Chris Cameron December 15, 2014

Volkswagen is the latest in a number of large automakers to add Augmented Reality and Interactive Print to its marketing strategy. Similar to Nissan Canada’s print takeover from 2012, Volkswagen has launched a sizable newspaper ad campaign in its home country of Germany with Interactive Print enhancements placed front-and-center.

A full twelve-page advertisement in Welt am Sonntag (Germany’s largest Sunday newspaper) shows off the new high-tech features of the 2015 Volkswagen Passat with videos that play right off the page when scanned with the Layar App. Additionally, readers can play with an interactive widget using Layar to view the new Passat with their own choice of color and rim style.

In total, the ads will be part of a circulation of over 400,000 newspapers. The pages have also been compiled into a brochure that will be distributed to every German Volkswagen dealership, as well as select business hotels including Radisson, Grand City Hotel, and Holiday Inn. Over 164,000 copies of the booklet are initially being shared.

The campaign was produced by Volkswagen’s German advertising agency Grabarz & Partner, with digital content production by Mackevision and zweiteHeimat. Limebizz, an Advanced Layar Partner, was employed to help with the AR and Interactive Print items.

So far the campaign has been a success, including some attention from the local press. To give it a try yourself, scan these examples with the Layar App.

Permalink: www.layar.com/news/blog/562

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South African Cafe Brand Sends Lucky Customer to Dubai with AR Contest

Chris Cameron September 17, 2014

South African cafe chain vida e caffè has partnered with Dubai Tourism and the Atlantis, The Palm resort in Dubai to launch an innovative augmented reality contest with Layar.

Thanks to the help of local Layar Certified Partner Digital Narrative, vida e caffè is offering its customers the chance to win an all-expenses-paid five-night stay in the luxurious resort by scanning its coffee cups.

Over 330,000 cups have been adorned with a special sleeve made interactive with Layar. Coffee drinkers can scan the cups with the Layar App to see a video about the resort and enter for a chance to win the trip.

“As a brand we are always looking for innovative ideas and concepts to leverage from,” said Andrea Calitz, Marketing Manager, vida e caffè. “Our coffee cup sleeves are a popular media space and we were looking for a way to take this concept to the next level. Our goal is to show potential brands and customers out there that the vida cup sleeve is a great addition to any media or brand strategy.”

“It’s great to work with partners that are willing to push the envelope and try new things to engage their customers,” said Johan Walters, Director, Digital Narrative. “With Augmented Reality we are making the print media digitally relevant to the consumer. And at the same time, create something innovative and exciting for the customer.”

They brand has even enlisted the talents of some local YouTube celebrities to promote the contest with their unique brand of humor.

The contest is currently running throughout the month of September, so if you’re in South Africa, head over to a vida e caffè location and enter to win!

Permalink: www.layar.com/news/blog/552

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Net-a-Porter Launches 2nd Interactive Print Issue

Chris Cameron April 18, 2014

Back in February we shared how Net-a-Porter had launched a completely new magazine with Layar’s Interactive Print technology built in from day one. And now we’re happy to share the Summer 2014 issue of PORTER is on newsstands now!

If you’re unfamiliar, Net-a-Porter is one of the biggest names in online luxury retail. It was a unique, but innovative step to enter into the print realm by launching PORTER – it’s not often that online outlets look to expand into print, it’s usually the other way around. But the truth is, Net-a-Porter saw a big opportunity to expand its online retail presence by reaching people where they discover fashion: in the pages of magazines.

With the custom Net-a-Porter app, readers can scan the pages to reveal links and instantly buy the season’s hottest items as they see them in the magazine. Whether checking out new shoes or upcoming summer styles, the latest PORTER provides convenient links back to Net-a-Porter’s online outlet to buy the items.

This month, the one-and-only Lady Gaga graces the cover. Inside, along with all of the latest in fashion, PORTER features interviews with celebs and personalities including “strong women” like Arianna Huffington, Sarah Silverman, Zoe Saldana, Christiane Amanpour and more. Readers can also view bonus videos with their favorite interview subjects by scanning the pages.

And the extra content doesn’t stop there. PORTER also features links on nearly all of its advertising pages for the biggest names and brands in fashion.

Permalink: www.layar.com/news/blog/539

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