Not long ago we hosted the “Activeer Print” (Activate Print) seminar here in Amsterdam. We hosted over 90 attendees from the publishing and media industry, and after the event, we wanted to hear what they thought.
Watch the video above to see what attendees thought of interactive print and of the Layar Creator!
On July 11th, Layar is hosting a seminar in Amsterdam for members of the media and publishing industries. This seminar will introduce the Layar Creator and interactive print, providing an opportunity for anyone interested in the Layar Creator to see an in-depth presentation and try it out themselves.
The event is free and kicks off at 1:30pm. Check out more info (in Dutch) below or click here to register right now!
Woensdagmiddag 11 juli a.s. organiseert Layar, wereldmarktleider in augmented reality en interactive print een seminar voor uitgevers, redacteuren en print professionals die meer toegevoegde waarde willen leveren aan hun lezers en adverteerders. Op het seminar leer je hoe makkelijk je print kunt combineren met digitaal, wat de toegevoegde waarde voor lezers is en hoe het meer biedt aan adverteerders.
De hoofdredacteur Jildou van der Bijl van LINDA en de Interactive Paper Maker Leonieke Verhoog van VPRO delen hun ervaringen en lessen in Interactieve Print. Ontmoet de experts van Layar en leer anderen collega’s kennen die reeds begonnen zijn of gaan beginnen. Het event is kosteloos, er is echter beperkte ruimte dus registreer snel!
Neem een laptop en de PDF van jouw laatste uitgave mee zodat deze tijdens de seminar, begeleid door onze experts, verrijkt kan worden.
Earlier this week, Layar CEO Raimo van der Klein spoke with Anita de Beijl of Sanoma Media’s vtwonen at Mobile Convention Amsterdam. The two shared statistics and insights from vtwonen’s recent campaign using Layar to augment the pages of its magalogue.
Embedded above is the entirety of this presentation, which was given in Dutch (sorry non Dutchies). Click here to learn more about the vtwonen project!
Thanks to MoCoAm for letting us record and post this presentation.
It’s that time of year again here in the Netherlands. The time when everyone dons their orange clothing and inflatable crown hats, hops on a canal boat and celebrates with music, friends and, of course, drinking!
It’s Queen’s Day, or “Koninginnedag” as it’s known here - the Queen’s (official) birthday. Each year the Dutch Queen herself parades through towns in the Netherlands, and this year she’s appearing in the towns of Veenendaal and Rhenen.
The local paper in these towns, the VeenendaalseKrant, published by BDU with a circulation of 40,000 readers, has been augmented with Layar to feature some great digital content about the Queen’s visit.
Ads in the newspaper have been enriched with companion videos, and you can even watch videos and view information about the Queen’s planned route through the cities. But the best part? Access to a live video stream of the royal family as they parade through the towns.
Scanning one of the pages in the paper connects readers to a live stream from NOS, the Dutch public broadcasting service. Those standing on the parade route wondering when the Queen will pass by can simply follow her progress on the live stream.
This is a terrific example of how Layar can be used by publications of all sizes. The VeenendaalseKrant is a small, hyper-local publication, yet with Layar they can provide next generation multimedia innovation to their readers. The same technology which helped launch a print AR campaign to over 4 million people in India can just as easily and effectively be used at the local level.
The special issue of the VeenendaalseKrant is available now, and if you’re in Veenendaal or Rhenen on Monday, make sure you carry it with you to the parade!
And for those of you in Amsterdam for Queen’s Day this year, check out the layer “De Blaffende Vis,” made by friend of Layar Menno Bieringa. Scanning the facade of the cafe De Blaffende Vis (located in the Jordaan) will display special messages throughout Queen’s Day.
Click here to read the Dutch press release!
Layar is very proud to be a part of the 2011 De Tegel journalism awards. Each year the event honors various achievements in journalism - it’s basically the Dutch version of the Pulitzer Prize.
This year, De Tegel is using a unique, new newspaper design to announce the winners, and they’ve given it a digital twist with Layar.
Today in The Hague, De Tegel holds its annual awards event, where the new paper design, filled with info about the winners and nominees, will be passed out to attendees. The paper was specially designed with tabs, an invention by Koos Staal (Staal & Duiker) and Matin van Ee (BDU). The new design aims to be easier to handle and read while remaining attractive to advertisers.
Each nominee has a photo and description which have been augmented with digital content. Readers can scan the images to view videos, hear more information or read the nominated works.
Have a look at the example pages after the jump and scan them with Layar to check out the project!
