Augmented Reality is the medium for interactivity, animation and cool visuals. That’s how you get engagement and that’s what our new 4.0 release of the Layar Augmented Reality Browser for Android is focused on. Today we’ve announced the next wave of interactive Augmented Reality experiences.
In the spirit of sharing the new capabilities of this release, we’ve listed several amazing layers below. These layers show the new interaction and interface capabilities of the new release of the platform and the browser. A special thanks to the Layar Partner Network members who created these. You can update to the latest version through the Android Market and view the layers mentioned below (iPhone version will follow soon).
ARcade by HPSC 2010 is the 30th anniversary of the legendary PAC-MAN game is the inspiration of the ARcade game on Layar. In this game players run after blinky cubes in a retro-arcade decor. The line of cubes is generated for the player, who gets points for every cubes he goes through. Players must register to play and see leaderboards of the day and the week.
Direct link to open the game on your phone http://m.layar.com/open/arcade
Woomba by Superimpose and Hoppala The Woombas escaped! Circus director Zambarini needs your help to catch them again. But watch out for the Wookies who disguise as Woombas and try to get you. Score points by catching different game characters, leading you on a fun trail.
Direct link to open the game on your phone http://m.layar.com/open/woombamania
This week’s layer of the week is a scavenger hunt created by Condé Nast Digital for one of their clients Samsung. A great showcase that shows the capabilities of our platform and how it can be used to create a branded experience. We talked to Matthew Miller from Condé Nast Digital.
Condé Nast Digital Creative Services and the WIRED.com sales and marketing team. Starcom came to us early on expressing a desire to do something with a scavenger hunt to help promote Samsung devices running Android. The initial shell of an idea incorporating Layar into a scavenger hunt was developed by WIRED.com marketing following this request. After some refining with Creative Services who explored the platform in greater detail and provided a better peek into the capabilities of Layar, the idea was refined into, what we thought at the time, would be a national hunt in various cities around the US. Discussion with Samsung progressed and as the program gained momentum with both the client and agency, the scavenger hunt grew from an American-only opportunity to the fully realized global program it is today running in 5 cities around the world (with a sixth coming soon). At least a dozen people from WIRED.com sales and marketing and Condé Nast Digital Creative Services contributed to the program. That does not include additional input from Starcom or Samsung.
This is the first time your company used our platform to create a branded augmented reality experience. Did our platform meet your expectations? The Layar platform met and in many cases surpassed our expectations. We especially relied on the API documentation and developer map tool as well as troubleshooting with other members of the Google Group. We are excited to see the Layar platform improve and expand. It’s clear that Layar has a core of passionate developers and as the platform and API continues to grow, the community will only get stronger. We’re excited to see the next level of Layar applications and hopefully be a part of the next wave of technology.
What could be the added value of Augmented Reality to your clients? For lack of a better term, we’re probably only seeing the very tip of the AR iceberg. There are so many potential solutions the medium provides that will allow clients to tell their brand stories in new and creative ways. Whereas we were once just limited to stationary screens and magazine pages, we now have the ability to be wherever a user happens to find him/herself and augment daily activities and experiences with organic, fun, creative and relevant data and messaging. As the products that are able to harness this medium become more and more ubiquitous (and powerful), I think we’ll see smart brands folding incredibly targeted, visually dynamic messages into places and situations that consumers will actually welcome. That’s the biggest benefit users see this sort of thing as cool and fun, something they want to embrace, not just another sales pitch.
What are the future plans of Condé Nast Digital when it comes to layer development? We are constantly encouraging our clients to engage with the latest technologies and tools, especially innovative platforms such as Layar. We are excited to continue working with Layar.
“We are thrilled to be partnering with Layar on this engaging, innovative game for Samsung. As we continue to craft new and exciting opportunities for our advertisers that push the envelope, we will always be interested in tapping into new technologies. We look forward to integrating Layar into future campaigns in unique and creative ways.”The Galaxy Hunter can be played in 5 cities and you can win $2.000 in prizes.
In town, HQ leads you from point to point while briefing you on missions. Overcome the challenges and solve the puzzles along the way. Follow the clues to Sam’s secret hide out. Be prepared for surprises…
Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.
This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.
John Sietsma is a game developer who is creating a game on the Layar platform called Jewel Collector. This game, which is still in development, is the first of it’s kind and will be demo’d at Mobile World Congress by Layar.
The purpose of the game is to collect as many points as possible. Points can be earned by collecting jewels which are scattered around the MWC exhibition area. You can collect a jewel by walking up to it. Every hour a new round is started and winners of the hourly rounds can be seen on a score board.
So if you see people running around the exhibition holding their phones up you know what they are doing. They are playing the Jewel Collector!
Some demo shots: