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Blog: Stores & Shopping

Find Exactly What You’re Looking For With the “Where Can I Buy?” Layer

Adriane Goetz April 29, 2011

If you’ve ever found yourself in an unfamiliar part of town needing that one item (be it a water bottle, allergy medicine or cigarette) so desperately that you feel like screaming it at the top of your lungs in hopes that someone will point you in the right direction, then the “Where Can I Buy?” layer is for you.



Let’s say you’re in Phoenix, AZ and you want to buy some Advil for your pounding hangover headache. Just type “Advil” into the search field and the “Where Can I Buy?” layer finds stores in your vicinity that carry the item.



Hover over the icon closest to you (which will also be the largest) and you see that it’s $7.99 at a Walgreen’s drugstore .25 miles away. Tap the icon and you can call the store, see a full listing and photo of the item, or view the location on a map. If you tap through to the full listing you can even see that the 80-count liquid gels are $2.00 off.



“Where Can I Buy?” is available in the United States, and was created by Howard Ogden, founder of AugmentReality.co.uk and Mobilistar. Ogden is an Amsterdam-based developer and top-tier member of the Layar Partner Network. His Layar portfolio runneth over with some of our most popular layers including the AR Beatles Tour, the Rolling Stones’ Exile on Your Street, and Funda. You can contact him at info@mobilistar.com.

Permalink: www.layar.com/news/blog/271

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Find Great Local Deals with Anca 3D’s Groupon Layer

Adriane Goetz March 10, 2011










Groupon offers daily deals in your area.

While coupon-clipping is a practice generally reserved for those who still pay for a print newspaper subscription, collective-buying companies like Groupon and Living Social are growing rapidly. Both companies also now have mobile apps that allow you to view and purchase daily deals on-the-go and redeem them digitally (saving time and trees, yay!).



Layar developer and Anca 3D co-founder Juan de la Torre (a recent Canadian transplant from Colombia) used Groupon’s open API to create a layer that displays nearby Groupon deals. You can search by keyword (like “restaurant,” for example) and even purchase deals from inside the layer by signing in with your Groupon account information.



Currently, the Groupon API is only available in the US and Canada, so the layer is only available in those countries as well.










The Groupon by Anca 3D layer shows you daily Groupon deals in your area.

The ability to not only see how close Groupon’s daily deals are to your current location, but to also tap through and purchase the deal directly from the AR view would be a great added feature for Groupon’s official mobile app, especially because the already functional, well-branded layer is an ideal candidate for Layar Player integration.



Hopefully Groupon will get on board and add de la Torre’s AR content to its existing app!



Anca 3D is a Columbia and Canada-based Augmented Reality development company co-founded by Juan de la Torre and Andres Cardoso. The company provides AR solutions for offline, online and mobile platforms.



You can contact Anca 3D via @anca3d_AR on Twitter or email Juan de la Torre at juan.delatorre@anca3d.com.



Click here to launch this layer on your mobile device.

Permalink: www.layar.com/news/blog/245

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Layar’s 3D Augmented Office at Mobile World Congress, and an Introduction to Virtual Commerce

Adriane Goetz February 17, 2011










Layar 3D augmented office.
Outside view of the Layar Augmented Office.

As we mentioned last week, Layar is attending the 2011 GSMA Mobile World Congress conference/exhibition in Barcelona from 14-17 February, and we weren’t about to show up empty-handed.



Each afternoon at MWC Fountain, Layer is holding an Augmented Reality meetup where we show off our new Augmented Office layer, an interactive 3D model that you can literally walk into and access information about the company, layer content, job openings and more.



This layer was created especially for MWC, so it is only visible from Barcelona, but there is also a public version that can be viewed from anywhere in the world.



The 3D office combines elements of virtual reality with AR, enabling a 360 degree view of the space. You can look up at the multilevel ceiling, down at the tile and wooden floors, and around through the many windows where you can still see the “real” world.



Turn or walk around in the office and you see posters on the walls of some of our Layar Partner Network members, where you can touch the pop-up screen to visit their website, email them or follow them on Twitter. You also find portraits of our co-founders and our reps at MWC that you can contact or connect with on Twitter right from the layer.













Layar 3D augmented office.
Inside view of the Layar Augmented Office.

Continuing the office tour, you see posters on the windows for five of our coolest international layers that you can launch directly from inside the Augmented Office layer (A layer within a layer? Now we’re approaching Inception theory—be careful!).



Finally, near the doorway, you see a monitor on the wall that says “Layar News & Jobs” where you can see the current job/internship opportunities and read the latest news on our blog.



The concept of an “augmented office” allows any company to become an international company. You can place an office in the heart of Tokyo, Dubai or at Time Square in New York City.



But just as easily as you can place an office, you can place a store, selling merchandise through Paypal in AR! Case and point: Hostage Wear Shop. Hostage Wear is Layar’s first AR store, selling hats, t-shirts and other urban skate/streetwear products directly from the layer—there’s even a half-pipe in the store! (Although we don’t recommend trying to skateboard in AR… yet).










Layar 3D augmented office.
Outside view of the Hostage Wear shop.

Funnily enough, the Hostage Wear Shop layer actually started out as a joke. Herve Pellarin, creator of both Layar’s Augmented Office and Hostage Wear Shop (and the concept of virtual commerce in general), originally made the layer for his best friend to, in Pellarin’s words, “shut his mouth” about the frustration and expense of constantly having to make the tradeshow circuit to gain brand recognition and sell merchandise.



As anyone working in AR knows, monetization is a major issue at the moment, so virtual commerce is an exciting and much welcomed new element to the platform.



Pellarin is the man behind French development company HPSC, a member of the Layar Partner Network. He has made virtual commerce his primary focus, embarking on several new [mostly confidential] projects, and continues to push the boundaries in AR. Pellarin may still wear the coding hat, but assures us “I’m not a programmer. I’m a dreamer; an AR-chitect.”



You can contact Herve Pellarin at nocomp@gmail.com or follow @nocomp on Twitter.

Permalink: www.layar.com/news/blog/232

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Orange Uses Layar to Help Customers Find Stores in Spain

Chris Cameron December 3, 2010

With Black Friday and Cyber Monday behind us and December in full swing, it’s officially holiday shopping season. With that in mind, Orange España - one of the largest telecom providers in Spain - has decided to use Layar to help its customers find their way to retail locations. This marks the first time a telecom provider in Spain has used Augmented Reality in its marketing and promotions.



The layer is called “Tiendas Orange” (or “Orange Shops”) and is available to view in Spain. When using the layer, iPhone and Android users will be able to find Orange retail locations using Layar’s Augmented Reality view as they hold their phones up and look around.



Using Layar to locate various POIs in the real world is one of the tried and true use cases for Augmented Reality, but Orange - the 7th largest telecom provider in the world - has taken things a step further. When users locate the nearest store, they will also be able to view promotional materials, coupons and enter contests to win prizes like digital cameras, GPS receivers, camcorders, DVD players and more.



“With this launch, Orange, as a company committed to innovation applied to customer satisfaction, offers a new way of relating directly and intuitively through its commitment to augmented reality technology,” says Alicia Calvo, Director of Innovation at Orange España.



If you’re in Spain, be sure to use Layar look up the “Tiendas Orange” layer to find locations and view deals and promotions from Orange España.



Layer: Tiendas Orange
Location: Spain
Required: iPhone or Android device
More info: Orange.es
Developer: Orange

Permalink: www.layar.com/news/blog/210

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Layer of the week: Shop till you drop in the new Hostage virtual shopping layer

Redactie May 30, 2010

You could already find the best sales with the Sales Locator or Local Sale Finder layers, buy things through the eLay Mobile Marketplace layer, or see what people around you bought with the JustBought.it layer. Now you can even walk into the Augmented Reality Hostage shop, and buy street wear from the French brand Hostage Wear. Layar developers take shopping to the next level.



The Hostage layer is a 3D shop linked to Hostage Wear’s existing e-shop and is a crossover between a real store and a webshop. We talked to the creator Herve Pellarin from hpsc.fr to explain us about this new shopping experience.








What’s the difference between a webshop and this new virtual shop in Layar?



Herve: “The main difference, is the fact that you have to go to a specific location where the virtual shop is located, to see and buy the products (at least in the distance radius of the layer). These shops can exist anywhere, but at the same time are set to specific locations. This new online shopping approach offers many possibilities for creating special events or private sales around the Augmented Reality shop. For example: ‘Meet Hostage Wear Saturday May 29th from 8AM to 8PM on Broadway for a private sale.’ Users and customers will share an AR experience, but also a common happening at the same location.”



What inspired you to create a virtual shop in a layer?



Herve: “The whole idea is based on a simple question: Why should famous brands be the only one who can open shops in famous avenues of the world? Why could an unknow brand not have its own shop on these same famous avenues? In a layer, any shop can exist at any point, so smaller shops can open their virtual shops in the biggest avenues.”











So far, the Hostage shop has opened its virtual doors at the following places all over the world:







L.A (Venice Beach)
Moscow (Red Square)
Paris (Les Halles)
Paris (Trocadero)
London (Piccadilly Circus)
Barcelona (Fuente Mágica)
Tokyo (Harajuku)
Santa-Clara (Convention Center)
N.Y (Madison Square Park)
Chicago (Millenium Park)
Beijing (Forbidden City)
Amsterdam (Rietland Park)
Sydney (Opera House)
Cape Town (Mouille Point)
Geneva (Jardin Anglais)
Dubai (Jumeirah Beach)
Seattle (Amazon HQ Park)
Argonay (Soccer field)
Madrid (Puerta del Sol)
Rome (san marco place)
Berlin( Wichertstraße)
Marseille (Avenue du Prado)

Herve: “The shop will be extended in the future, so stay tuned ;)”



Other things you’d like to share:



Herve: “Thanks Layar, for providing such an incredible tool, imagination will soon be the only limit…”

Permalink: www.layar.com/news/blog/133

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