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Blog: Meet Layar

Meet Layar’s Newest LPN Members: DPI New Media, Second|Site LLC & Motive NYC

Adriane Goetz September 23, 2011

Here at Layar, we want to see the coolest content possible on our platform, so we often help facilitate relationships between proven top-notch layer developers and the brands, publishers or other clients looking for technical help to bring their Augmented Reality concepts to life.

We created the Layar Partner Network to publicly recognize these top-notch developers, and to provide a channel for more personal communication so we can keep up with their latest Layar projects more efficiently. 

What started as a short list of mostly Europe-based developers such as TAB worldmedia, Mobilistar, Muzar and HPSC, has since blossomed into a 55-member group from all across the world!

We recently added three new Partners, and we’d like to introduce them to you!

Read more »

Permalink: www.layar.com/news/blog/336

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Layar Vision Best Practices Webinar This Week

Adriane Goetz September 13, 2011

In a continued effort to help make all interested parties into expert Layar Vision developers, we’re hosting another webinar this Thursday at 5pm Amsterdam time (CEST), this time to provide examples of the best and worst types of reference images.

Join Layar Vision expert Michael Hofmann to make sure you’re choosing the most augmentable reference images possible for your Vision layers. Register now!

In case you weren’t able to attend the Introduction to Layar Vision webinar that King Yiu Chu hosted last Friday, September 9, we posted the audio recording and presentation slides here for download.

Permalink: www.layar.com/news/blog/337

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Things We Did Last Thursday: ART and Creation Challenge Webinar

Adriane Goetz September 8, 2011

Here at Layar, we like to stay busy creating new concepts, improving existing products, and sharing our hopes, dreams and coolest new endeavors with our community.

Some days we do all of these things at once—and last Thursday (Sept. 1) was one of those days.

First, we hosted a webinar for developers interested in the Creation Challenge, and had a great turnout! You can download the audio file for the September 1 Creation Challenge webinar as well as a PDF of the presentation here.

If you missed last week’s webinar, do not despair! We’re hosting another one, this time an Introduction to Layar Vision, this Friday, September 9. Register now!

After the webinar, we kicked off another Augmented Reality Thursday (ART), a monthly meetup we host to share news, exchange ideas and visions, and meet others interested in Augmented reality. 

Check out this video of last week’s ART presentations from Layar Co-founder and General Manager Maarten Lens FitzGerald, Layar Research and Development’s Michael Hofmann and renowned ARtist Sander Veenhof. These fellas show off some cool new Layar concepts!

Permalink: www.layar.com/news/blog/332

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Layar Vision Introduction Webinar This Friday!

Adriane Goetz September 5, 2011

Last week we hosted a webinar to help developers with their concepts for the Creation Challenge. We had such a great response from new developers, brands and others who were interested but not yet in the Challenge that we decided to host another webinar for everyone who wants to know more about Layar Vision!

We will be holding our Introduction to Layar Vision webinar this Friday, September 9, at 5pm Amsterdam time (CEST). Both Veteran Layar developers and brand new Layar developers are invited to attend for concept inspiration and use case examples, as are brand managers or others who are considering an augmented reality element within their mobile application.

You don’t have to be part of the Creation Challenge (or even know how to develop a layer) to join the webinar, you just need to be interested. Sign up now!

Permalink: www.layar.com/news/blog/329

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Join Layar This Week For Augmented Reality Thursday!

Adriane Goetz August 30, 2011


On the first Thursday of the month, Layar hosts Augmented Reality Thursday (ART) at our headquarters here in Amsterdam. The objective of this monthly event is to inspire and update people about the current field of Augmented Reality and Layar’s position within it. 

Next to that, we want to connect developers, publishers, brands and (of course) our employees to exchange stories, visions and ideas. 

The setting is very informal (so NO chairs, long presentations or tea-breaks), and the event is free (plus, we supply the beer, wine and snacks) so it’s always a lot of fun! 

We took a short break from hosting ART this summer while bearing down on some exciting new projects, but we’re back with a vengeance on September 1!

Speaking of those “exciting projects,” this coming ART features an introduction by Layar Co-founder and General Manager Maarten Lens-FitzGerald as well as a presentation about the new Layar Vision beta from our R&D department’s Michael Hofmann. Also, just added to the lineup, ARtist Sander Veenhof will showcase one of his new projects, Augmentizer, that he recently introduced at the Lowlands Festival. Come check out the demos, ask questions, and tell us what you think!

After this (as we don’t like to hear ourselves talk and are very curious to hear what you are working on), we’ll resume asking the community to give a short presentation or two each month. If you’d like to present at one of our ART events, please drop us an email at events@layar.com

Cool demos, free booze and a chance to make some great connections—what are you waiting for?? RSVP now!

Permalink: www.layar.com/news/blog/326

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