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Blog: Meet Layar

See Layar at ISMAR09 – The Augmented Reality Conference

Maarten Lens-FitzGerald October 1, 2009

picture-3ISMAR is the place where all augmented reality people will meet. Researchers and entrepreneurs. Come and meet the Layar CTO Dirk Groten who will be attending. The event is in Orlando, Florida and takes place from October 19 till 22.

Get a 23% discount
Use the code “”LAYAR2009” when you register and get a 23% discount.

The program consists of workshops on monday (we recommend the Mobile Magic Wand workshop) and much more. View the full program here or the summary:

- On Monday we are offering six research and commercial workshops and one Tutorial on Tracking. You may sign up for only one full-day workshop or tutorial.

Registration includes admittance to the post-workshop ISMAR Expo reception on Monday evening where you will be able to mix with diverse disciplines and sectors of the ISMAR community.

Monday’s Keynote will be given by Mark Mine, Creative Technology Director for Disney Imagineering.

-Tuesday is the start of the 3-day ISMAR conference where you can choose one of three options:

1) the traditional Science and Technology research program,

2) the new Arts, Media and Humanities program or

3) Pioneer Tutorials continue, taught by ISMAR pioneers.

Tuesday Keynote will be given by Natasha Tsakos,  Performance artist converging dreams and technology

Conference registration also includes the conference reception Tuesday night, keynote presentations, exhibition pass and the Wednesday night awards banquet.

Wednesday Keynote will be given by Pattie Maes, Director of the Fluid Interface Lab, MIT Media Lab.



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Invitation to the Layar developers conference call

Redactie August 27, 2009

All the developers are invited to talk to the Layar team next week, to discuss  building layers. If you are not a developer yet, go to to read the documentation and request a key.

For who
All Layar developers who are (starting to) build layers, There’s a limit of 15 people on the call, so it’s first come first served.

Q&A with regard to building layers; General update

Help you build your layers via an informal live discussion

Confcall 1. Tuesday, September 01 at 02:00 PM CEST
Confcall 2. Thursday, September 03 at 07:00 PM CEST.
Choose day/timing most convenient for you (for time differences look at

Confcall 1

1.  Please join my meeting, Tuesday, September 01 at 02:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 2 8014 4936
Austria: +43 7 20881404
Belgium: +32 42 68 0697
Canada: +1 416 800 9291
Denmark: +45 69 91 88 66
Finland: +358 942 415 782
France: +33 182 880 460
Germany: +49 892 2061 166
Ireland: +353 14 845 980
Italy: +39 0247921240
Netherlands: +31  208 080 383
New Zealand: +64 9 985 3563
Norway: +47 21 04 29 10
Spain: +34 931816670
Sweden: +46  852 503 471
Switzerland: +41 435 0167 10
United Kingdom: +44 203 355 7648
United States: +1 516 453 0013
Access Code: 479-371-658
Audio PIN: Shown after joining the meeting

Meeting ID: 479-371-658

Confcall 2
1.  Please join my meeting, Thursday, September 03 at 07:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 7 3123 6030
Austria: +43  7 20881407
Belgium: +32 28 08 4297
Canada: +1 778 785 0724
Denmark: +45 69 91 88 70
Finland: +358 942 599 697
France: +33 182 880 463
Germany: +49 892 2061 169
Ireland: +353 14 845 983
Italy: +39 0553989569
Netherlands: +31  208 080 385
New Zealand: +64 4 974 7216
Norway: +47 21 04 29 13
Spain: +34 955329911
Sweden: +46 313 613 559
Switzerland: +41 225 3314 55
United Kingdom: +44 203 318 4725
United States: 626-521-0010
Access Code: 139-279-058
Audio PIN: Shown after joining the meeting

Meeting ID: 139-279-058

Speak to you soon!


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Augmenting Your Brain with Smartphones and Semantic Technologies

Maarten Lens-FitzGerald August 26, 2009

picture-14Now that’s a funky title, isn’t it! It’s a proposed panel by Steve Brown for the SXSW conference in 2010. Layar is invited to be part of this. In order for it to happen we need your vote: Please go here, register and vote for the panel.

Jeff Smith, Co-Founder and CEO of Smule (Ocarina & Sonic Lighter)
Maarten Lens-Fitzgerald, Co-Founder of Layar, (Augmented reality)
Nova Spivack, Founder and CEO of Twine (Leading semantic web company)
Steve Brown, Co-Founder and CEO of 3banana (Smartphone application innovator)

We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we augment the squishy one? Learn how context-aware mobile devices connecting to semantic web services can give you ESP and untold powers.

Questions Answered

1. What are semantic web technologies?
2. What is augmented reality?
3. How can I augment my brain with technology?
4. How does context awareness change every application?
5. What is the bridge between human brains and silicon brains?
6. How will new media and semantic technology make me smarter?
7. What is brain plasticity?
8. How might semantic mobile technology change my brain?
9. What are the best use cases to illustrate the power and potential to augment our brains?
10. What happens when we connect a billion brains using mobile and semantic technology?


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Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry

Maarten Lens-FitzGerald August 20, 2009

Registration of the amazing keynote by sf author and design critic Bruce Sterling, “At the Dawn of the Augmented Reality Industry”. He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.

Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world.

Some quotes:

“Right now this is the peak of my interest”
“A techno visionary dream come true”
“People can actually, conceivably make some money off of this”
“It’s not too geeky” “It’s Artsy”
“It’s Girls, Money and Fame!”
“It’s happening” “I put on a tie”
“New names will not work”
“It’s a tag”
“AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English”
“Do some high culture things”
“Criminals are going to come…”
“You are going to get the four horse men of the infopocalypse”
“You are going to get the fear about…”
“Don’t be a deer in the head lights about it”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“You are heading for the trough of disillusion” “It’s human nature”
“Be prepared to work for the other guy” “Be prepared to hire the other guy”
“The majors will buy you out”
“It’s gonna happen, get ready for it”
“Augments eat batteries like popcorn”
“Is there an Augmented Reality system for building Augmented Reality systems?”
“Do you have your own language?”
“You need to have a look”
“You are gonna be glamorous”
“Pretty chique… you are video people”
“…hot Dutch augmentation chicks”
“You are in for a wild ride”


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Bruce Sterling to speak at Layar NEXT event

Rhymo August 4, 2009

On the 17th of August at the Layar NEXT event in De Rode Hoed the Netherlands the world famous Science Fiction author Bruce Sterling will share his view on the technology we currently call Augmented Reality (What a terrible name). We are sooo looking forward to this and are extremely happy that he will attend.

Bruce Sterling:
Blog: Wired (beyond the beyond)
Books: Amazon list

If you don’t want to miss this make sure you register here for the first Layar NEXT event. Seats are starting to become scarce.


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