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Blog: Meet Layar

Event Video 3: Immersive AR using Layar’s API

Maarten Lens-FitzGerald June 22, 2010

Dirk Groten, CTO of Layar shared current and new features to create immersive Augmented Reality using the Layar API. This third event video from the 1 year anniversary event is especially interesting for publishers and game designers who are gearing up to explore the emerging mass medium of augmented reality.

In this presentation Dirk also explained what effect the operator campaigns with Layar using TV ads during prime time shows in the US had on the servers.


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Event Video 1: “Layar – The Who and the What”

Maarten Lens-FitzGerald June 21, 2010

Last week Layar celebrated its 1 year anniversary with the NEXT Event in Amsterdam, The Netherlands with fans, friends, developers, partners and VC’s. It was a great experience and lost of news and announcements were shared. See the whole overview in text here.

This is the first in the series of presentation videos from the Event: “The Who and the What”, Maarten Lens-FitzGerald, Co-founder and General Manager, introduces the event, the employees and goes through all that happened the past year.


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Are you ready for NEXT Friday? We are!

maurice groenhart June 16, 2010

Coming Friday it’s time to celebrate Layar’s first anniversary with the NEXT Event in de Rode Hoed , Amsterdam. Prepare yourself for an afternoon of inspiring talks and presentations about what’s next for Layar. We will have some nice announcements, and we will reveal parts of our future plans.

At this moment there are still some spots left, so you better be quick and reserve a seat right now if you haven’t done so already. If you can’t attend this event, don’t worry. We will set-up a live stream, which can be watched from our website:

For those who will attend please make sure you’re in the right place on the right time with a fully charged laptop, phone and enough business cards. We arranged good WIFI and extra power strips for those who can’t live with the fact that they’re not able to communicate with the outside world.

The program

  • 15.15 Doors open

  • 16.00 First Part

  • 16.50 Break

  • 17.20 Second Part*

  • 19.00 Drinks and snacks

  • 20.30 End

* Surprise!!!!

Everyone from Layar will be there. We are all looking forward to share the passion, talk AR and connect. See you all this Friday from 15:15 onwards.


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Layar Developer Day

maurice groenhart June 10, 2010

The day after our Layar NEXT event on June 18th, we will host a Layar Developer Day at our office, route description.

In the morning, we will discuss and explain new Layar features in detail. Developers will be given the opportunity to share lessons learned, tips and tricks and give feedback and ideas to the Layar team and other participants.

In the afternoon, the Dutch National football team will play a WorldCup match against Japan. We will arrange a big screen so that you can either watch the match or do more socialising, coding, exchanging ideas etc.

You must be a Layar Developer (in possession of a developer key) to attend this event. Of course, new and inexperienced developers are more than welcome to join. The event is for free, including drinks and lunch.

>> Sign-up now

Program for the 19th of June:

  • 10.00 Opening by Maurice Groenhart, Community Manager

  • 10.15 Startup sessions

  • 12.00 New API by Dirk Groten, CTO

  • 12.30 Lunchbreak

  • 13.00 Round table discussion - Impact of the new API

  • 14.00 End and time for soccer and drinks

See you on the 19th of June.


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Layar’s slides at Augmented Reality Event 2010

Maarten Lens-FitzGerald June 7, 2010

Last week the first big Augmented Reality event took place at the Santa Clara Convention Center in the US. We were invited to speak in several slots. It was a great event organized by @comogard, @tishshute and @whurley. It was good to talk to all the others working hard to make the AR Mass medium emerge. Amazing to see what some are doing in the mapping and track field. The keynotes where inspiring. The one by Bruce Sterling is online as well as the one from Will Wright. Will Wright even mentions Layar in his Keynote (at minute 31). Hopefully the keynote by Jesse Schell will be online soon as that one was good and entertaining!

Here are the slides from the Layar ARE2010 main presentation, for the Business Model track, where we shared our vision on AR as a mass medium, our latest statistics, the 5 AR content categories we see emerging form the developer community, what types of product market fit we see developing and of course the latest release of the Layar Browser with Stream for real time location based search.


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