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Blog: 2012

In 2012, Automakers Loved Interactive Print

Chris Cameron December 21, 2012

From the first days of modern augmented reality experiences, the auto industry was often early adopters, creating fun demos that let autoshow attendees see cool 3D models of cars come to life.

In 2012, a year which saw the birth and emergence of interactive print, automakers continued to stay on the cutting edge, using Layar to enhance newspapers, magazines and other print items with digital content.

Ford and Nissan both launched massive newspaper campaigns, reaching millions of readers in dozens of newspapers in India and Canada, respectively. Nissan’s campaign won Best of Show at the Media Innovation Awards earlier this year, and helped boost their test drives by 65%.

We saw some other great examples this year with very positive results, so below you’ll find a slideshow showing the various automakers, including Mazda, Skoda, Land Rover, Honda and Kia.

Flip through the photos below!

Andy Nock of RTS Consultants, which managed the KIA campaign shown in the slideshow above, had this to say about integrating Layar’s interactive print into the project.

“This was actually done as part of a training event that us at RTS eSolutions completed. We used a number of different markers around the car to highlight particular features. Delegates were able to hover their iPads over the markers to reveal videos, animations and links to more information. It went down really well so I am sure we’ll be looking to use Layar again soon!”

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