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Blog: 3d

Spanish Geeks Get Their Frikoño On

Chris Cameron May 9, 2011

We’ve all got a little freak and geek in us, and there is no prouder community of nerds out there than the fans of the epic saga that is Star Wars.



Star Wars fans come in all shapes and sizes and hail from all around the world - including Logroño, a city in the north of Spain.



Last week, the city’s residents celebrated “Frikoño 2011” - a week long fiesta dedicated to all things geek. To mark the occasion they dressed up as Star Wars characters, held a 12-hour marathon viewing of the television show “Big Bang Theory,” marched through the streets in “Lord Vader” parades and even competed in “Rock, Paper, Scissors, Lizard, Spock” - a nerdy twist on a classic game.



In addition to these geeky festivities, local technology company Esidea created a layer to promote Frikoño using augmented reality. Keeping with the Star Wars fandom, the layer features detailed 3D models of classic Star Wars ship and vehicles, including the Death Star, Star Destroyers, AT AT walkers and more.



Check out the layer on your mobile device (if you’re in Spain) or simply watch the video below to see the Empire and the Rebellion in Layar!



You can scrub ahead to the 30 second mark, or you can submit yourself to the strangely entertaining introduction (in Spanish, of course).



Permalink: www.layar.com/news/blog/276

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Share Your Augmented Reality Experience With the New Layar 5.0

Chris Cameron April 11, 2011

Back in February, we released a beta version of the next iteration of the Layar Reality Browser. Today, thanks to the feedback from the beta, we are very excited to announce that Layar 5.0 is now available (in full-fledged non-beta form) for both Android and iPhone.



So what do we have for you in this version? I’m glad you asked. Layar 5.0 now features the ability to share content with your friends on Facebook and Twitter. The next time you find a really cool layer, gain achievements or even spot a cool 3D model you want to take a screenshot of, you can quickly and easily share it with the world.



“This year we are continuing to look for more ways to bring augmented reality into people’s everyday lives,” said Layar CEO Raimo Van der Klein. “With today’s new version, we’re able to take a huge step closer towards that goal by giving users the chance to discover exciting new content and share cool layers and augmented screenshots with friends.”



As Raimo said, with Layar 5.0 also comes the ability for more interactivity within layers thanks to our animation capabilities. Layers are no longer limited to static content; now icons and 3D models can come alive with animation, adding a new layer of engagement to augmented reality.



Additionally, thanks to the great user feedback we’ve received, some tweaks to the user interface have been implemented into the client. We have made it easier than ever to save your favorite layers, and now we keep track of your most recently viewed layers in the “Recent” tab.



Finally, for our Symbian users, don’t worry! We haven’t forgotten about you. In time our Symbian client will be updated to include all of the same features found on the Android and iPhone clients.



So if you haven’t yet, be sure to update to latest version of Layar. For iPhone users, Layar only supports iOS 4.0 and higher, so if you have yet to update, you will be prompted to do so.



For those that are new, to download Layar 5.0 on your mobile device, simply navigate to either the App Store or Android Market and search for Layar!



Permalink: www.layar.com/news/blog/260

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VIDEO: Layar 3D Augmented Office

Chris Cameron March 16, 2011

Back in February we told you about the 3D Augmented Office layer - a virtual representation of the Layar office in which you can walk around and explore. We featured the layer at Mobile World Congress in Barcelona, Spain, and attendees at our daily meetups learned about Layar through augmented reality.



If you weren’t at MWC and haven’t had a chance to check out the layer, here’s a look at what it’s all about. Just watch the quick video below to be introduced to the 3D Augmented Office.



Permalink: www.layar.com/news/blog/248

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What Can Be Done with the Layar Platform? 5 Helpful Usecases

Chris Cameron March 7, 2011

Layar has an extremely diverse community of developers creating augmented reality experiences of all shapes and sizes. To give you an idea of the different things that can be done on the Layar platform, we’ve put together a set of case studies featuring some truly unique examples.



Below are five case studies that show the flexibility and capabilities of the Layar platform and our outstanding community of developers. For each, click the “Case Study PDF” link to view the case study in full.



Layar Augmented Office - Case Study PDF
The Layar Augmented Office is an interactive 3D model that you can literally walk into and access information about the company, layer content, job openings and more.




streetARt - Case Study PDF
streetARt is an iPhone application that displays the public art, graffiti, tags and other forms of street art in your neighborhood. The third-party app uses the Layar Player to embed an Augmented Reality view, but it can also be viewed within the Layar app.



Exile on Your Street - Case Study PDF
Exile on Your Street is the official layer for The Rolling Stones, in promotion of the 2010 Exile on Main Street (Rarities Edition) album. Create and add posters in AR, listen to audio tracks, watch videos, purchase music on iTunes, and more.



The Invisible Artist - Case Study PDF
The Invisible Artist is a 3D Augmented Reality guide to 10 of London’s top contemporary art museums.




UAR - Case Study PDF
UAR (Urban Augmented Reality) displays images and 3D models of the past, future and “what might have been” for architecture in the Netherlands.





You can also find these case studies at any time on our Examples page.

Permalink: www.layar.com/news/blog/242

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