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Blog: Layar Vision

Layar Vision Project Celebrates Artist Joseph Wright

Chris Cameron January 13, 2012

Layar Pioneers John Goto and Matthew Leach recently brought to our attention a Layar Vision project which they created to help enhance the artwork of 18th century artist Joseph Wright in his hometown of Derby, UK.

The artist and developer tandem teamed with Derby’s Museum and Art Gallery, as well as the Royal Crown Derby Museum to help celebrate Wright’s work and relationship with the famous Derby porcelain factory. Now anyone who visits the museums and views Wright’s work can simultaneously view related porcelain sculptures placed into the artwork digitally with Layar.

“The beauty of feature tracking is that the overlay can be exactly positioned” says Goto, who along with Leach used Layar Vision’s feature tracking technology to create the artistic montages.

“QR codes have in the past been tried in galleries to link viewers to additional information, but it is a cumbersome, rather un-visual process,” he adds. “Feature tracking is primarily visual, and therefore all the more appropriate for engaging an art gallery audience.”

For examples, you can visit Goto’s website which shows you the various works of art with their accompanying porcelain sculptures. Pull up the images of Wright’s paintings and scan them with Layar to view the montages created by Goto and Leach.

Permalink: www.layar.com/news/blog/362

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MAKE Magazine Adds Digital Content to its Latest Issue

Chris Cameron November 21, 2011

Last week we announced Layar’s partnership with LINDA. magazine, the largest women’s glossy in the Netherlands. 

In addition to LINDA., we’ve also had an exciting Layar partnership brewing in the US with popular do-it-yourself technology magazine MAKE

MAKE magazine enriched this month’s Toys and Games issue with Layar technology, adding videos, social sharing, links to additional online content and more.

The Toys and Games issue is on newsstands now in the US, so pick up a copy and launch the “MAKE Magazine #28” layer, or take a sneak peak at the digital content in this demo video.

Permalink: www.layar.com/news/blog/358

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“Dutch Oprah” LINDA Brings Magazine to Life With Layar

Chris Cameron November 18, 2011

We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.

A total of 120 augments can be found throughout the magazine for readers to view and interact with.

 Some examples from the magazine include: 

  • Unique backstage video footage of the cover shoot
  • One-click access to sites selling the fashion featured in the articles
  • The ability to book a test drive for the advertised cars

“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”

Watch the video to see LINDA.‘s pages come to life with Augmented Reality.

Read more »

Permalink: www.layar.com/news/blog/357

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Meet the winners of the Layar Creation Challenge!

Adriane Goetz October 20, 2011

After much lively debate, our expert jury has chosen the winners of the Layar Creation Challenge!

The winning concepts show that augmented reality has a natural fit with commerce, adding real value to existing businesses. The top three winners were chosen because they show the potential to fundamentally change the way consumers purchase goods and services while on-the-go.

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Permalink: www.layar.com/news/blog/352

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Layar Creation Challenge: Honorable Mention Concepts [VIDEO]

Adriane Goetz October 14, 2011

Now that the jury session is in full effect deciding which of the 15 finalists will get a piece of the $55,000 prize money, we’re taking this “downtime” opportunity to share a few of the Creation Challenge concepts that we thought were great, but came up just shy of the final 15.

These concepts may not have fit the Challenge criteria as well as some others, but we do believe they hold a lot of potential and hope the developers will continue to build and promote these awesome Layar Vision experiences!

Take at look at these three ”Honorable Mention” concepts for the Layar Creation Challenge.

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Permalink: www.layar.com/news/blog/353

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