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Blog: Layar Vision

Maarten Lens-FitzGerald’s Ignite Talk at WPP’s Stream 2011 Conference

Adriane Goetz September 12, 2011

Below are the slides and the transcript of the Ignite talk Maarten Lens-FitzGerald gave at this year’s WPP Stream event (read what else he did, in his own words, here).

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Permalink: www.layar.com/news/blog/335

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We Have Extended the Creation Challenge Submission Deadline!

Adriane Goetz September 7, 2011

Big news for all you Creation Challenge participants! After we opened the Challenge for submissions recently, we had such a strong response from developers needing more time to build their Vision concepts that we have decided to extend the submission deadline until September 29!

This means you now have two more weeks to turn your Vision concept into a reality! It also means that if you haven’t entered the Challenge yet, you now have enough time to jump in and get crackin’ on your idea!

You’ll want to use this additional time wisely by taking in all the Layar Vision tips you can through our tutorials and sample code as well as the following new resources we’ve created to help you!

Don’t forget about the Introduction to Layar Vision webinar this Friday; it will be especially helpful for developers who are considering entering the Challenge!

Permalink: www.layar.com/news/blog/331

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Layar Vision Introduction Webinar This Friday!

Adriane Goetz September 5, 2011

Last week we hosted a webinar to help developers with their concepts for the Creation Challenge. We had such a great response from new developers, brands and others who were interested but not yet in the Challenge that we decided to host another webinar for everyone who wants to know more about Layar Vision!

We will be holding our Introduction to Layar Vision webinar this Friday, September 9, at 5pm Amsterdam time (CEST). Both Veteran Layar developers and brand new Layar developers are invited to attend for concept inspiration and use case examples, as are brand managers or others who are considering an augmented reality element within their mobile application.

You don’t have to be part of the Creation Challenge (or even know how to develop a layer) to join the webinar, you just need to be interested. Sign up now!

Permalink: www.layar.com/news/blog/329

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Join Layar This Week For Augmented Reality Thursday!

Adriane Goetz August 30, 2011


On the first Thursday of the month, Layar hosts Augmented Reality Thursday (ART) at our headquarters here in Amsterdam. The objective of this monthly event is to inspire and update people about the current field of Augmented Reality and Layar’s position within it. 

Next to that, we want to connect developers, publishers, brands and (of course) our employees to exchange stories, visions and ideas. 

The setting is very informal (so NO chairs, long presentations or tea-breaks), and the event is free (plus, we supply the beer, wine and snacks) so it’s always a lot of fun! 

We took a short break from hosting ART this summer while bearing down on some exciting new projects, but we’re back with a vengeance on September 1!

Speaking of those “exciting projects,” this coming ART features an introduction by Layar Co-founder and General Manager Maarten Lens-FitzGerald as well as a presentation about the new Layar Vision beta from our R&D department’s Michael Hofmann. Also, just added to the lineup, ARtist Sander Veenhof will showcase one of his new projects, Augmentizer, that he recently introduced at the Lowlands Festival. Come check out the demos, ask questions, and tell us what you think!

After this (as we don’t like to hear ourselves talk and are very curious to hear what you are working on), we’ll resume asking the community to give a short presentation or two each month. If you’d like to present at one of our ART events, please drop us an email at events@layar.com

Cool demos, free booze and a chance to make some great connections—what are you waiting for?? RSVP now!

Permalink: www.layar.com/news/blog/326

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Layar Vision and Creation Challenge Webinar This Thursday

Adriane Goetz August 29, 2011

Now that we’ve released the Layar Vision beta and are well into the Creation Challenge, we want to make sure you have all the tools and knowledge necessary to build immersive experiences and win some of that $55,000 prize money! 

We have already provided some tutorials and sample code, but we also want to give you the opportunity to ask non-technical questions and get realtime feedback, so this week we’re hosting a webinar!

Whether you’re having trouble coming up with a concept for the Creation Challenge, you want feedback on your current concept, or you just want to be sure you understand how Layar Vision works, join Layar Strategist King Yiu Chu and Layar Partner Network Manager Ivo van Barneveld this Thursday at 5pm Amsterdam time (CEST) to help you with concepts, strategies and best practices for Layar Vision and the Creation Challenge.

The tips, tricks and expert advice you’ll get from this webinar will surely give you a leg up in the competition, so sign up now!

Permalink: www.layar.com/news/blog/327

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