Layar
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Blog: america

Ford India Promotes the New Ford Fiesta with Layar

Chris Cameron April 19, 2012

Automaker Ford has tapped Layar to help promote the all new Ford Fiesta in India with interactive brochures and ads.

Ford sought the help of Layar Partner Network member GAMOOZ, and India-based group that creates Layar content of all kinds. In just a few days, GAMOOZ created the “Ford India” layer, which has been rolled out into what has become the world’s largest print AR campaign to date.

Brochures, like the one pictured to the right, were distributed at 230 Ford dealerships in 123 Indian cities, and print ads appeared in several popular Indian newspapers, including: 

  • Times of India
  • Tribune
  • Punjab Kesari
  • Dinamalar
  • Eenadu
  • Ajit
  • Sambad
  • Malayalam Manorama
  • Rajasthan Patrika
  • … and many more.

Readership of the campaign totaled around 4 million people, and so far thousands of people have used Layar to scan the ads and brochures and view the interactive digital content. Users can view videos about the Ford Fiesta, as well as quickly jump to the Ford mobile website, book a test drive, or quickly share the car on Facebook or Twitter.

Try it out on one of the pages after the jump and check out the video below to see it in action!

Read more »

Permalink: www.layar.com/news/blog/379

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Friday Links: Explore WW2 Sites and Kinect Hack Eye-Candy

Chris Cameron July 22, 2011

You may have noticed that the Layar blog has gone a bit quiet lately. Don’t worry, we’re still alive, but we’ve been hard at work these days on some new ideas that we think you’re really going to like. In the mean time, we thought we’d take a moment to pass on a few items that have come across our radar in the past week or so.

Personally, I’m a history buff so I would encourage you to check out the WW2Museums.com layer. It takes advantage of a huge database of locations related to World War 2, including museums, monuments, cemeteries and general points of interest from all over Europe and the United States. You can browse the database on their website as well - it may surprise you what you might find right around the corner!

We have a bit of company news to share as well, as we bid farewell to one of our earliest employees, Nanda! You maybe remember our “Meet Layar” profile of Nanda back in February, but in case you need a refresher, she has been Layar’s Office/HR/Management Assistant since nearly the very start. Nanda made sure everything around the office ran smoothly, and we will miss her dearly.

And finally, to leave you with a bit of entertainment and wonderment as we head into another summer weekend, have a look at this impressive AR demo. It’s another in a long line of intriguing hacks of the Xbox Kinect system, and it’s pretty amazing how well the 3D model sticks to the tracker used. And to top it all off, the model features live animation mimicking the motion of the person standing infront of the Kinect.

Enjoy that for now, and don’t worry, we’ll have plenty to share with you in the coming weeks. Just you wait.

Permalink: www.layar.com/news/blog/315

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Uncovering Civil War History with Layar

Chris Cameron January 18, 2011

Here on the Layar blog we have featured many layers that help us peer into the past with photographs and historical information. Augmented Reality has enormous educational potential both in and out the classroom, and one layer is helping visitors of old battlefields to envision history.



The layer “Battle of Franklin Sites” shows Layar users POIs associated with the historic American Civil War battle in Franklin, Tennessee. These include historic buildings, military cemeteries, medical facilities, locations of notable deaths, and even models of the front battle lines. Some practical tourist information, such as the location of nearby public restrooms, is also included.



Tourism officials in Franklin are hoping that using emerging mobile technology like Augmented Reality will help attract and engage visitors as the 150th anniversary of the war approaches in 2014. Why visit an old battlefield only to stand around and imagine what happened where? With this layer, visitors can use their mobile phones to see exactly where the battle lines were drawn.



Interestingly enough, this isn’t the only project using Augmented Reality in conjunction with the history of the American Civil War. The Civil War Augmented Reality Project is an effort by teachers in Pennsylvania to use the technology to enhance student experiences at historic Civil War sites. Along with mobile applications, the group hopes to install stationary “pay binoculars” which they hope will attract less technical visitors to engage with Augmented Reality.



These historical sites are prime targets just waiting to be enhanced by great Augmented Reality experiences. Soon, gone will be the days of tour guides saying, “A long time ago, important evens transpired right here on this ground.” Instead they will allow the visitors to see for themselves with Augmented Reality.



Layer: Battle of Franklin Sites
Location: Franklin, TN, U.S.A.
Required: iPhone or Android device
Developer: GDM

Permalink: www.layar.com/news/blog/222

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