Layar
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Blog: amsterdam

Layar Founders at Two Conferences This Week

Chris Cameron May 7, 2012

Depending on where you live, if you’ve ever wanted to hear from the founders of Layar up close and in person, this week is a good chance to do just that! This week, both Maarten Lens-FitzGerald and Raimo van der Klein will be speaking at events in both Europe and North America.

Tuesday and Wednesday this week is the third annual Augmented Reality Event in Santa Clara, California. Maarten will be making his third appearance at the event, and will be presenting in the business track about the augmented reality market.

Maarten’s talk, dubbed “Where the Money Is,” will be an overview of lessons learned by Layar as we strive to make our technology ubiquitous, secure a strong hold in existing revenue streams and make money for ourselves.

“It is about what lies beyond today’s AR with geolocation, games, 3D campaigns, animation, etc.,” says Maarten about his talk.

You’ll also be able to watch a demo of a new product coming soon from Layar which aims to achieve these goals. The talk is at 10am on Tuesday, May 8th at ARE2012 at the Santa Clara Convention Center.

As for Raimo, he’ll be much closer to home at Mobile Convention Amsterdam (MCA). After a highly successful sequel event last year with over 800 visitors, MCA is back again for the third time to bring together the best and brightest in the mobile world in Northern Europe.

On Tuesday, May 8th, Raimo will be speaking with Anita de Beijl, marketing manager for Sanoma Media’s vtwonen. You may remember our project with vtwonen not long ago in which they used Layar to enhance the pages of their magalogue with extra content and direct buy buttons.

Anita and Raimo will discuss the process of partnering up to create this project and the results of the experiment. You can see the discussion live tomorrow at 12:45pm in the Media & Publishing track at MCA.

Permalink: www.layar.com/news/blog/386

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“Dutch Oprah” LINDA Brings Magazine to Life With Layar

Chris Cameron November 18, 2011

We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.

A total of 120 augments can be found throughout the magazine for readers to view and interact with.

 Some examples from the magazine include: 

  • Unique backstage video footage of the cover shoot
  • One-click access to sites selling the fashion featured in the articles
  • The ability to book a test drive for the advertised cars

“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”

Watch the video to see LINDA.‘s pages come to life with Augmented Reality.

Read more »

Permalink: www.layar.com/news/blog/357

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Introducing: Layar’s New Office!

Chris Cameron October 28, 2011

The time has come to leave our old home at Rietlandpark on the east side of Amsterdam for our brand new home in the center! It was a huge undertaking to pack up the company and shift to our new office just a few kilometers away, and it wouldn’t have been possible without the work of our office manager Charlotte and her helpers - so kudos to them!

So you can feel like you were part of it too, here are some photos from our move, including photos of our sparkly new office at Vijzelstraat 20. To see more photos and to see high-res versions of the ones posted here, head on over to the Layar Flickr page. Enjoy!

Boxes and crates used to pack up our old office.

Monitors are all lined up and ready to go.

Read more »

Permalink: www.layar.com/news/blog/355

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An Augmented Reality Fairytale Game at the Efteling Theme Park

Adriane Goetz June 29, 2011










Giant Rabobank safe marks the spot [for game play] at the Efteling.

Theme parks are great places to implement Augmented Reality—they’re big, they have a different crop of visitors every day, and people go there for unique and entertaining experiences.



In fact, the Walt Disney Company was the first to rake the AR plunge, producing layers for both Disneyland and Walt Disney World last year to help guide visitors around the parks’ many attractions.



Yesterday, however, the Netherlands’ own [fairytale] theme park destination, the Efteling (in cooperation with Dutch bank Rabobank), took its augmentation to the next level by creating an AR game experience for visitors to play on their mobile devices.



The layer, Feetje en de Kluis, aka “Fairy and the Safe” in English, includes an interactive game where you have one minute to collect and save as many coins as possible while avoiding the witch, who will steal them from you if you run into her. There’s also as an interactive audio fairytale about teaching a witch to save money (presumably so she won’t have to steal anymore).



You can launch the fairytale from any location, but in order to play the game you must be in front of the giant Rabobank safe/ATM near the entrance of the Efteling.



Check out this video (in Dutch) that illustrates the Efteling’s magical Layar integration:





Longtime Layar Partner TAB Worldmedia worked with the Efteling and Rabobank to create the Feetje en de Kluis layer. You can check out other cool projects from the folks at TAB Worldmedia on their blog, or follow them on Twitter.

Permalink: www.layar.com/news/blog/308

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iPhone or Android Developer? Here’s an Offer You Can’t Refuse!

Chris Cameron June 27, 2011

If you hadn’t noticed yet from our barrage of tweets on the subject, Layar is looking to bring on a pair of all-star mobile developers in short order for an awesome summer project.



If you’re an experienced Android or iPhone developer and want to spend your summer in sunny Amsterdam, then we have one sweet deal for you. We’re cooking up some amazing projects for the future and need some kick-ass developers to help us knock it out of the park.



Layar is looking for the best of the best, the cream of the crop, and of course we know it will take more than asking nicely to get you here so we came up with the ultimate Amsterdam Summer Package:



Layar will fly you to Amsterdam, put you up in a cool apartment for the summer, to make sure you can get around like a local we’ll hook you up with a shiny new bike and provide you with one of the most fun work environments there is. Oh, and we’ll offer a competitive salary too.



Our office has beautiful views of both the city and the harbor, features delicious catered lunches each day and is home to some of the most friendly (and often off-beat) people out there.



Not to mention you’ll be in one of Europe’s most sizzling and entertaining cities (we’ll let you decide how to define “entertainment”) during the warmest months of the year. Amsterdam has a very large international community and every summer Amsterdam fills up with tourists because of the laid back vibe, festivals and other exciting things - and you’ll be here for all of it.



Sounding good so far?



You should have a proven track record at developing either iOS or Android applications. You should be able to show us amazing apps where you have played a major part in their development. We’re looking for the developers behind the really cool, featured apps on the app stores. Additional requirements include:


  • 3+ years of experience developing on iOS or Android.

  • 7+ years of development experience in a commercial (preferably startup) environment.

  • Strong background in C++ and Objective-C or Java.

  • Passion for making good looking apps with attention to every detail of the UI.

  • You know how to make an app responsive, fast and likable.

  • Experience working in an agile environment.



You’ll be working closely with our design and UX team, as well as with our other developers (mobile and server back-end) in Amsterdam and the Ukraine. Expect an intensive summer of coding, with the reward of building one of the coolest apps in the market.



We’re looking for people to start A.S.A.P. for two months, possibly three, and if it goes well and we like you we might ask you to stay on permanently. So let’s review…



Free plane ticket to Europe… free housing in Amsterdam… free bike… free food… terrific work environment… competitive salary… get to help create an amazing new product…



Sounds like a pretty good deal, right? What’s the catch? No catch. We just need to best iOS and Android developers out there. If that’s you, send a note to jobs [at] layar [dot] com.

Permalink: www.layar.com/news/blog/306

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