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Blog: ar

AR Design Class: Maarten Introduces Layar

Chris Cameron July 5, 2011

As the summer continues, so does the Layar-sponsored augmented reality design class being taught in California to eager design students at the Art Center College of Design in Pasadena. To give you a closer look at the class, here’s another video into which you can sink your teeth.



Anyone who knows Layar and follows this blog knows our outspoken co-founder Maarten Lens-FitzGerald gives talks all over the globe on a somewhat regular basis. However, you may not have seen a talk quite like this from Maarten before.



To kick off the design class’ semester, Maarten provided an introduction of Layar, the company’s history and where it stands today, some examples of the platform’s capabilities as well as a look into the future and where Layar thinks augmented reality is headed.



So check out the video below of Maarten’s talk. It’s a quick snapshot that summarizes many key and interesting points surrounding Layar and augmented reality.



Permalink: www.layar.com/news/blog/310

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AR Design Class: Sander Veenhof on “Invisible AR”

Chris Cameron June 30, 2011

The Layar-sponsored augmented reality design class being taught this summer in California is still truckin’ along, so we thought we’d take this opportunity to share another video from the class.



This time we have a presentation by Layar artist Sander Veenhof, who is known for using Layar in his augmented reality art projects like the Pentagon/White House Infiltr.AR and the Museum of Modern Art AR “Uninvited” Exhibit. In this presentation to the students at Art Center College of Design in Pasadena, California, Sander explains his history as a digital artist using augmented reality, as well as his idea of “invisible augmented reality”.



He also talks about how he uses the term “Free-D” (instead of 3D) because technology has opened up a limitless world for expression. As for what exactly “invisible augmented reality” is, you’ll just have to watch his presentation to find out. So check out the video below to see Sander’s talk in front of the AR Design Class in Pasadena.



Permalink: www.layar.com/news/blog/309

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Gene Talks AR Experience Design to AR Design Students

Chris Cameron June 20, 2011

This summer Layar is sponsoring the first ever college course on augmented reality design in the United States.



The sessions will be held at Art Center College of Design in Pasadena, California, and will be administered by none other than legendary Sci-Fi author, futurist and AR guru Bruce Sterling. The class will meet for thirteen weekly 5-hour sessions, and will be co-taught by ACCD professor Guillaume Wolf.



Students will mainly be involved in building augmented reality projects for their design portfolios. “I’m going to encourage them to aim a little ahead of the state-of-the-art in today’s AR,” says Bruce Sterling. “In other words, while they familiarize themselves with what is out in the practice today, they need to design for hardware and software capacities 18 to 24 months in the future.”



The class will cover a wide gamut of AR related topics, including:

  • AR in theory and practice.

  • AR trendspotting.

  • AR outside the handset.

  • AR as an app, add-on or control interface for other services.

  • AR in the art world.

  • AR in the city.

  • AR in the Futurist Quadrant.



The class got underway last month, and Layar’s Maarten Lens-FitzGerald and Gene Becker were on hand to help kick things off. We’ll have some more to share with you as the summer progresses, but to for starters, have a look at Gene’s opening talk on the importance of user experience and interaction design in augmented reality!



Permalink: www.layar.com/news/blog/303

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ARE 2011 - Adriano Farano on AR in Journalism

Chris Cameron May 31, 2011

When was the last time you picked up a newspaper? Maybe there was one laying around on the train during your morning commute, but this day and age, a physical print newspaper is a form of media being consumed less and less.



With the countless number of better ways to receive up-to-the-minute news and information, newspapers just don’t stand a chance. The problem for most news organizations is that newspaper subscriptions and advertising have made up a significant chunk of their revenue, and those two areas have been struggling with the rise of new media.



So it makes sense that those interested in preserving journalism are concerned with finding ways for it to connect with readers through new media. Enter Adriano Farano, who spoke at Augmented Reality Event earlier this month about the topic of augmented reality and journalism.



To hear how Adriano thinks these two industries can come together, check out the video of his talk embedded below!



Permalink: www.layar.com/news/blog/291

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The Space Liberation Front Steals the Stage from Bruce Sterling

Chris Cameron May 30, 2011

We’re churning out videos from Augmented Reality Event 2011 like a machine, and today we have a rather special one for you. ARE opened again with a keynote from sci-fi author and futurist Bruce Sterling, but this year, things didn’t exactly go as planned (or did they?).



Before Bruce could begin his speech, he was interrupted by an organization calling themselves the Space Liberation Front. Their origins are, shall we say, mysterious. The group rushed the stage dressed in white hazmat suits and preceded to dramatically read their manifesto for the freeing of space.



Sounds eerily familiar, doesn’t it?



It’s all quite entertaining to witness, so have a look in the video embedded below. Following their brief interruption, of course, is Bruce’s keynote to open the festivities at ARE, so enjoy that as well! We’ll be back with even more ARE 2011 videos as the week continues!





Photo by akihitok1973 on Flickr.

Permalink: www.layar.com/news/blog/290

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