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Blog: ar

Bruce Sterling: The Uni-Modern Uni-Medium

Chris Cameron April 28, 2011

The what? Yeah, that’s what we thought at first too.



As we mentioned yesterday, AR icon Bruce Sterling dropped in on Layar HQ to tell us all about the class he’s going to be teaching this summer on the subject. During our Q&A, he answered a question about the best medium for augmented reality, and his answer was, well, surprising.



He brings up the idea of the “uni-modern uni-medium” in which there is no real difference between one medium or the next, it’s just all one big blended medium.



It’s a really fascinating concept, so have a look at his answer in the video below!



Permalink: www.layar.com/news/blog/270

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What Can Be Done with the Layar Platform? 5 Helpful Usecases

Chris Cameron March 7, 2011

Layar has an extremely diverse community of developers creating augmented reality experiences of all shapes and sizes. To give you an idea of the different things that can be done on the Layar platform, we’ve put together a set of case studies featuring some truly unique examples.



Below are five case studies that show the flexibility and capabilities of the Layar platform and our outstanding community of developers. For each, click the “Case Study PDF” link to view the case study in full.



Layar Augmented Office - Case Study PDF
The Layar Augmented Office is an interactive 3D model that you can literally walk into and access information about the company, layer content, job openings and more.




streetARt - Case Study PDF
streetARt is an iPhone application that displays the public art, graffiti, tags and other forms of street art in your neighborhood. The third-party app uses the Layar Player to embed an Augmented Reality view, but it can also be viewed within the Layar app.



Exile on Your Street - Case Study PDF
Exile on Your Street is the official layer for The Rolling Stones, in promotion of the 2010 Exile on Main Street (Rarities Edition) album. Create and add posters in AR, listen to audio tracks, watch videos, purchase music on iTunes, and more.



The Invisible Artist - Case Study PDF
The Invisible Artist is a 3D Augmented Reality guide to 10 of London’s top contemporary art museums.




UAR - Case Study PDF
UAR (Urban Augmented Reality) displays images and 3D models of the past, future and “what might have been” for architecture in the Netherlands.





You can also find these case studies at any time on our Examples page.

Permalink: www.layar.com/news/blog/242

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Layar: Impactful AR in Your Everyday Life

Chris Cameron February 23, 2011

It was over a year an a half ago when Layar co-founder Maarten Lens-FitzGerald posted a video to his YouTube account revealing details of the world’s first augmented reality browser. Today that video has been viewed more than one million times, so we thought it was time to refresh it for 2011.



Today, we are very excited to introduce a brand-spankin’ new video that expresses the vision and philosophy of Layar. Produced by the wonderful people at Campfire Creative, the video below features interviews with the Layar co-founders as well as examples of the impactful augmented reality experiences that live on our platform today.





Some of the really great layers featured in this beautifully-made video include:



Please feel free to spread this video around, embed it on your website or share a link with your friends on Facebook, Twitter or other social networks. If you would like to download the video, simply follow this link (Right click and choose “Save Link As”).

Permalink: www.layar.com/news/blog/236

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Layar’s Maarten Lens-FitzGerald Featured in Special Report by Reuters

Chris Cameron February 1, 2011

After a few visits to the Layar office from photographers, videographers and writers, Reuters has published a special report on augmented reality featuring an interview with Layar co-founder Maarten Lens-FitzGerald.



The piece focuses on the industry of augmented reality, where it originated from, where it is now and - most importantly - where it’s going in the future (with Layar at the helm).



“While revenues from AR alone amount to no more than a few tens of millions of dollars, that number is set to double annually to reach $350 million in 2014, according to New York-based ABI Research,” writes the article’s author, Tarmo Virki. “The impact across the broader mobile and computer industry could be much bigger, convincing consumers to use their mobile devices even more than they already do.”



Be sure to click through to the Reuters article and read all about augmented reality and Layar’s role in the future of the technology. Also be sure to check out this video (embedded below) shot by the Reuters crew which features many examples of great layers as well as an interview with Maarten.





Photo above by Reuters.

Permalink: www.layar.com/news/blog/226

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