Since 1916 the Copa América has been South America’s main association football tournament. 95 years later, the tournament is turning to the cutting edge field of augmented reality to help fans connect with the tournament and discover important information.

This year the tournament is hosted by Argentina, and will feature the 10 members of the CONMEBOL (South American Football Confederation) plus Mexico and Japan. Android users can download the official Copa América app in the Android market to keep up with tournament items like the teams, players, schedules, scores and tables.

In addition, the app also makes use of Layar to provide location-based and visual information to users. The tournament takes place at several stadiums across Argentina, and holding your phone up will point you to the various locations. If a match is in progress, the teams playing will be displayed along with the stadium icon.

Users can also access information about each participating squad in augmented reality as the flags of each nation are displayed around you no matter where you are. Check out the video below to have a look at how the developers of this application, Grupo Esfera, have blended Layar into the Copa América app! You can also access the layer from the Layar app by searching for “Copa América”.

The tournament kicks off July 1st, and don’t forget that YouTube will be providing free live coverage of the entire tournament!