Layar
Part of the Blippar Group

Blog: augmented reality

A Whole New Layar App, Logo and Website!

Chris Cameron August 15, 2013

If you’re reading this, you’ve already discovered one of three big things we’ve launched today at Layar - our new website! Today, we are also very proud to introduce both an entirely redesigned Layar App and a brand new Layar logo.

This marks the beginning of a new era for Layar as we continue to help bridge the gap between print and digital. Based on our insights as thought leaders in AR, we felt now was the time to make some big changes and take the next step forward. Here’s what’s new!

The new Layar App

The redesigned Layar App, the world’s most popular mobile AR app with over 33 million downloads, now features a sleek design and new features that make the user experience for AR easier and more friendly. With the new Recent Content feature, users can revisit a handy list of previously viewed AR content whenever they want - something no other AR app offers.

The new Layar logo and icon

The new Layar logo, which does away with the previous logo’s cloud design, is cleaner, more recognizable and claims the company’s position as the undisputed leader in augmented reality. The logo is an improvement both as a stand-alone brand and as a call-to-action in print for readers.

The new Layar website

A completely redesigned and rethought website completes the launch, creating a one-stop portal for information on augmented reality, interactive print and Layar. You’re looking at it right now! The website shows, tells, shares and lets everyone experience what AR can do for businesses and consumers. Start exploring now!

“The market for AR and interactive print has really begun to develop itself, and it is clear that Layar is fueling the ecosystem at the vanguard of this development,” says Layar CEO Quintin Schevernels.

Following the launch of the self-service Layar Creator in June of last year, we’ve seen promising month-over-month growth. Over 55,000 publishers currently use the do-it-yourself Layar Creator to add interactive digital content to the printed page. More than 200,000 interactive pages have already been published.

The Layar App continues to see more than 1 million downloads each month, and campaign engagement has reached as high as 45% among readers. Of those that use Layar to scan a print page, and astonishing 87% interact with the content on that page.

“In the next 12 to 18 months, we expect to see further acceleration in the amount of magazines, newspapers, brands and industries embracing AR and making it a part of their content and marketing strategies,” add Schevernels. “With our technology, products, knowledge and expertise, we believe that we will play a crucial role in this growth.”

AR is no longer a thing of the future, it is here now and it is real!

Download the new Layar App for iOS and Android in the App Store and Google Play Store today!

Permalink: www.layar.com/news/blog/505

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Interactive Print and User Experience

Chris Cameron May 14, 2013

As augmented reality and interactive print continue to grow, it is becoming clear that many more people now understand that a whole new world is emerging. We now have designers and engineers specifically working on AR projects, and with that comes and increasing amount of theory and best practices for AR user experience.

We recently saw this article by UX Magazine about augmented reality and user experience and we noticed how it related to interactive print in some places. In the article, authors Olli Siebelt and Michael Marina provide some starting guidelines for thinking about user experience when developing augmented reality experiences.

Consider Context
They mention first to categorize and plan your project based on the intended use case, and the same can be said for developing an interactive print campaign with Layar. 

It is important to consider differences in context when enhancing a magazine page versus and billboard ad or product packaging. The experience needs to feel natural to users, and what feels natural will vary between these different scenarios.

Real World Testing
Another tip – to go out and test in the real world before creating your project – can also be translated to interactive print campaigns. It was important for Layar Partner Limebizz to know the environment in which one of its latest campaigns would be displayed.

The bright orange mystery crate displayed in Antwerp’s central station was a very unique use of interactive print for users. Instead of holding a magazine in their hand, they were standing amidst a busy train station with varying lighting throughout the day. The results were terrific!

Design for Mobile
And finally, having a eye for design for the small screen is one of the big points made in the AR UX article. This also applies to interactive print. It’s very important that visual assets are easy to view and read on a mobile device, and that any web-based content linked to from your print is mobile-friendly.

See More In Our Guide!
These are just a few of the great tips we provide in our comprehensive Best Practices Guide! Have a look at the steps you can take toward more effective interactive print campaign creation, including:

  • Getting started with interactive print
  • Best practices for the Layar Creator
  • Concepting your campaign
  • “Dos and Don’ts” for instruction pages, calls-to-action and more
  • Testing your campaign
  • Integrating interactive print into your workflow
  • And more!

Permalink: www.layar.com/news/blog/492

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