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Blog: augmented-reality

Renowned Ad Agency Tribal DDB Enlists Layar Vision

Chris Cameron January 19, 2012

Our friends over at Tribal DDB - a global digital advertising agency - recently employed the help of Layar Vision to enrich one of its projects. The project is a desk reference “calendar” that the company sends to prospective clients to inform them all about mobile.

It’s called “Mobile Engagement: A Guide to the Mobile World,” and now with Layar’s help, the calendar comes to life with augmented information within the pages. In the video above, we sat down with Joeri Kiekebosch, who worked on the project, to get an idea of how and why they chose Layar Vision.

“We had the feeling that a static desk reference was… static. And we’re a digital agency that does digital stuff, so we needed something that made it interactive,” Kiekebosch told us. “If you talk about mobile, you should be able to do something with your mobile. Why not scan the calendar with your mobile and see extra content on top of that?”

“There are a lot of big shots walking around here, and these people kind of like geekiness but are not geeks. AR is perfect for these people,” he adds. “Everybody has an iPhone, they were like ‘Oh this is cool, this is fun!’ They got it installed easily, they understood it. For these kinds of people it really worked.”

Take a look at our interview with Joeri to see the calendar in action!

Permalink: www.layar.com/news/blog/364

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Introducing: Stiktu

Chris Cameron December 20, 2011

For as long as Layar has been around, you’ve probably associated us with the layers of information which you can view over your world using the Layar Browser. Recently, we’ve introduced you to our new Layar Vision technology which allows you unlock interactive AR experiences by scanning images in things like magazines, posters and product packaging.

Now we’re taking things another step further.

For the last several months we’ve been working behind the scenes on a whole new project, completely separate from Layar as you know it. We’ve spent lots of time testing this idea with our private beta group, tweaking it until we felt it was just right and in the perfect state to release to the world.

Today, we are ready to show you what we’ve been working on. Introducing: Stiktu.

Stiktu is a whole new way of using augmented reality to be creative and express yourself on top of objects in the real world. It’s the app to leave your mark, share your favorite things, rate items you like and speak your mind.

With Stiktu, you can add text, images, stickers and sketches to objects around you by scanning them with your phone. Then anyone who scans that item will see your post directly on top of it, no matter where they are in the world. It works great with flat, well-lit items like posters, magazines and product packaging - the same items you see used with Layar Vision.

From the very start we always wanted to give this powerful technology to people so they could use it to their own benefit. With Stiktu we created an app that does exactly that. Now everybody can publish augmented reality content on anything they care about.

                  

The app is now available to download in the iTunes App Store and Android Market. As we gradually roll out, the app is currently available only in Europe. To be specific, users in The Netherlands, Germany, United Kingdom, Ireland, Italy, Spain, Portugal, Greece and France can download Stiktu right now.

We will have more to share about Stiktu in the coming weeks, and the rest of the world will be able to download the app very soon. Until then, we hope you take a moment to download Stiktu and check out what we’ve been working on.

To keep updated on all things Stiktu, you can find updates at the Stiktu blog, or follow Stiktu on Twitter and Facebook.

Permalink: www.layar.com/news/blog/359

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Architecture OMI in New York’s Augmented Reality Opening July 9

Adriane Goetz July 8, 2011

We’re all a aflutter today over “Peeling Layers of Space Out of Thin Air,” an awesome new multi-layer project on the Layar platform from a group of talented architects at Architecture OMI in Ghent, NY. 

The project uses beautiful interactive 3D models and animation, as well as other Layar 5.0 features to create a truly immersive AR experience! If you can make it to Ghent, NY for the opening this Saturday, July 9, we’d love to see your screenshots and videos!

In the meantime, check out this impressive video of Kol/Mac‘s “What is Space?” layer.

 

OPENING SATURDAY JULY 9 2011 6:30 PM - 8:30 PM Architecture Omi presents Augmented Reality: Peeling Layers of Space Out of Thin Air AUGMENTED REALITY BY ARCHITECTS @ OMI http://www.cleater.com/peeling/ 

Architects: Acconci Studio, Asymptote, Cleater Studio, Kol/Mac, Metaxy, Leeser Architecture, Studio Daniel Libeskind, SHoP, and SITE 

Curator: John Cleater / Program Director: Peter Franck Adviser and Documentation: Mark Skwarek and Will Pappenheimer THE FIELDS SCULPTURE PARK at OMI 1405 County Route 22 Ghent, New York 12075 Bring your smart phone for an evening of architecture in the landscape. 

By pointing your iPhone or Android at the sky, you will see virtual pieces of architecture installed in the physical landscape at Omi. For more information email architecture@artomi.org, visit www.artomi.org or call 518-392-4740.

Update: This project was also featured in the Wall Street Journal on August 31. Check it out!

Permalink: www.layar.com/news/blog/312

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AR Design Class: Maarten Introduces Layar

Chris Cameron July 5, 2011

As the summer continues, so does the Layar-sponsored augmented reality design class being taught in California to eager design students at the Art Center College of Design in Pasadena. To give you a closer look at the class, here’s another video into which you can sink your teeth.



Anyone who knows Layar and follows this blog knows our outspoken co-founder Maarten Lens-FitzGerald gives talks all over the globe on a somewhat regular basis. However, you may not have seen a talk quite like this from Maarten before.



To kick off the design class’ semester, Maarten provided an introduction of Layar, the company’s history and where it stands today, some examples of the platform’s capabilities as well as a look into the future and where Layar thinks augmented reality is headed.



So check out the video below of Maarten’s talk. It’s a quick snapshot that summarizes many key and interesting points surrounding Layar and augmented reality.



Permalink: www.layar.com/news/blog/310

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AR Design Class: Sander Veenhof on “Invisible AR”

Chris Cameron June 30, 2011

The Layar-sponsored augmented reality design class being taught this summer in California is still truckin’ along, so we thought we’d take this opportunity to share another video from the class.



This time we have a presentation by Layar artist Sander Veenhof, who is known for using Layar in his augmented reality art projects like the Pentagon/White House Infiltr.AR and the Museum of Modern Art AR “Uninvited” Exhibit. In this presentation to the students at Art Center College of Design in Pasadena, California, Sander explains his history as a digital artist using augmented reality, as well as his idea of “invisible augmented reality”.



He also talks about how he uses the term “Free-D” (instead of 3D) because technology has opened up a limitless world for expression. As for what exactly “invisible augmented reality” is, you’ll just have to watch his presentation to find out. So check out the video below to see Sander’s talk in front of the AR Design Class in Pasadena.



Permalink: www.layar.com/news/blog/309

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