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Blog: automobiles

In 2012, Automakers Loved Interactive Print

Chris Cameron December 21, 2012

From the first days of modern augmented reality experiences, the auto industry was often early adopters, creating fun demos that let autoshow attendees see cool 3D models of cars come to life.

In 2012, a year which saw the birth and emergence of interactive print, automakers continued to stay on the cutting edge, using Layar to enhance newspapers, magazines and other print items with digital content.

Ford and Nissan both launched massive newspaper campaigns, reaching millions of readers in dozens of newspapers in India and Canada, respectively. Nissan’s campaign won Best of Show at the Media Innovation Awards earlier this year, and helped boost their test drives by 65%.

We saw some other great examples this year with very positive results, so below you’ll find a slideshow showing the various automakers, including Mazda, Skoda, Land Rover, Honda and Kia.

Flip through the photos below!

Andy Nock of RTS Consultants, which managed the KIA campaign shown in the slideshow above, had this to say about integrating Layar’s interactive print into the project.

“This was actually done as part of a training event that us at RTS eSolutions completed. We used a number of different markers around the car to highlight particular features. Delegates were able to hover their iPads over the markers to reveal videos, animations and links to more information. It went down really well so I am sure we’ll be looking to use Layar again soon!”

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Ford India Promotes the New Ford Fiesta with Layar

Chris Cameron April 19, 2012

Automaker Ford has tapped Layar to help promote the all new Ford Fiesta in India with interactive brochures and ads.

Ford sought the help of Layar Partner Network member GAMOOZ, and India-based group that creates Layar content of all kinds. In just a few days, GAMOOZ created the “Ford India” layer, which has been rolled out into what has become the world’s largest print AR campaign to date.

Brochures, like the one pictured to the right, were distributed at 230 Ford dealerships in 123 Indian cities, and print ads appeared in several popular Indian newspapers, including: 

  • Times of India
  • Tribune
  • Punjab Kesari
  • Dinamalar
  • Eenadu
  • Ajit
  • Sambad
  • Malayalam Manorama
  • Rajasthan Patrika
  • … and many more.

Readership of the campaign totaled around 4 million people, and so far thousands of people have used Layar to scan the ads and brochures and view the interactive digital content. Users can view videos about the Ford Fiesta, as well as quickly jump to the Ford mobile website, book a test drive, or quickly share the car on Facebook or Twitter.

Try it out on one of the pages after the jump and check out the video below to see it in action!

Read more »

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