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Blog: avro

Layar TV Show Has Shot at Becoming Reality

Chris Cameron April 22, 2011

Wait, a Layar TV show? That’s not a typo, I assure you, but allow me to explain a bit.



A Dutch broadcaster, AVRO, is researching new reality TV show ideas for the Netherlands. One of the ideas is a show concept called “MeesterJacht” (or “Master Hunt”) where contestants would use Layar to search for clues about the secret pasts of historic figures and artistic masters.



This actually wouldn’t be the first time AVRO has come up with a unique show idea centered around mobile technology. In 2007 the broadcaster launched a popular show called “The Phone” in which two cell phones were placed in random locations in a city and those who chose to answer them would be immediately launched into a cooperative mission to win a cash prize. Kind of like Die Hard III but without the bank robbery and threats of violence.



“The Phone” has won several awards and has been sold to networks in 52 countries so far. Will “MeesterJacht” and augmented reality be the next international mobile tech reality television sensation? Wouldn’t that just be something?



Here’s a pair of videos (the second after the jump) that describe what the show is all about, but as you may have guessed, they are in Dutch. For the non-Dutchies out there, still give the videos a watch; you can get the gist of it, we promise!





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