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Blog: awards

Layar Campaigns Take Top Honors at Canadian Newspaper Awards

Chris Cameron April 9, 2014

Canada has been a hotbed of Interactive Print activity with newspapers ever since we partnered with publishers like Glacier Media and national papers like The Toronto Star. Over that time, Canadian papers have produced some outstanding campaigns using the Layar Creator and now they’re being rewarded for their creativity and innovation.

Three different Layar campaigns have been awarded five prizes at the 2014 Great Idea Awards, a ceremony honoring excellence in newspaper promotion and marketing in Canada. The awards for Layar campaigns include three 1st place prizes for both Glacier Media and The Toronto Star.

The Toronto Star’s “Go Beyond” campaign – a fully interactive newspaper produced in partnership with Nissan Canada – took 1st place for Print Innovation and 2nd place in the Advertising category for daily newspapers. “Scene,” a fully Layar-enabled magazine from Glacier Media’s Prince George Citizen (Prince George, British Columbia), took home a pair of 1st place prizes in the Magazine and Young Reader Engagement Initiative categories.

“It is a truly interactive print product that drives reader engagement using Layar technology,” said Norm Coyne, founder of Scene. “The ability of readers to use their smartphones to interact with the content and ads in the magazine has taken the Scene PG to a whole new level.”

    

Another Glacier Media paper – The Peak from Powell River, British Columbia – was awarded a 2nd place prize in the Newspaper Marketing & Promotion category. The campaign encouraged readers to discover the paper’s interactive features through a contest which raised funds for a local hockey club mascot.

“Our staff all participated enthusiastically in the Layar promotion that we hosted as game-night sponsor for our Powell River Kings Junior Hockey Team. They even brought their children to help demonstrate Layar to fans,” said Joyce Carlson, Publisher at Peak Publishing. “Sharing Layar technology was rewarding and placing second in Canada for our entry was extremely satisfying. I’m proud of our staff for coming up with this creative project.”

The awards will be presented at the annual Newspapers Canada Ink & Beyond conference in Charlottetown, Prince Edward Island on May 29th.

To discover more about how newspapers can take advantage of Interactive Print, visit our Layar in Newspapers page where you can download our Newspaper Industry Overview.

Permalink: www.layar.com/news/blog/537

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Nissan’s Toronto Star Campaign Among Finalists for Media Awards

Chris Cameron March 4, 2014

The Toronto Star, Canada’s largest newspaper, and Nissan Canada have been nominated as a finalist for the renowned International News Media Association (INMA) Awards for its “Go Beyond” Interactive Print campaign in the Best Marketing Solution for an Advertising Client category.

The paper collaborated with Nissan Canada – which worked previously with creative agencies TBWA and OMD on an award winning 2012 Interactive Print campaign – to create an interactive newspaper experience that brings digital content to the pages of the paper. They launched the “Go Beyond” campaign in September of 2013, allowing readers to interact with the newspaper by scanning the pages with the Layar App. 

Nissan Canada contributed 30 interactive advertisements and sponsored the “Go Beyond” campaign. Readers could see photographs morph into videos, videos of their favorite columnists and even a behind-the-scenes look at the construction of a new aquarium. Additionally, a contest provided users with the chance to win a $3,000 travel voucher. 

The results of the campaign were a huge success, producing lots of encouraging reactions from readers. The well crafted and positioned calls-to-action in the Toronto Star created a 2,200% boost in Layar App downloads in Canada above the daily average. Of those that scanned a page, an unprecedented 95% clicked-through and interacted with the content, and 20% went on to scan content again in the 3 days following the campaign.

“It was important that the audience had the opportunity to participate in an augmented newspaper that leveraged the technology to provide a deeper connection to the content,” said Tami Coughlan, Associate Director of the Toronto Star’s Integrated Solutions Team in an article on INMA.org.

“We wanted to create anticipation for what was coming next and create motivation to look for the clues throughout the paper that uncovered deeper stories, videos, interactive games, and animations,” she added.

The campaign has also been submitted to Canada’s National Newspaper Awards which will be announced on May 30th. The INMA Awards winners will be announced on May 13th at INMA World Congress in San Francisco.

We’re crossing our fingers for the Toronto Star’s campaign. Lots of hard work went into this project, and it would be great to see a second Interactive Print campaign in Canada be rewarded for its efforts.

Permalink: www.layar.com/news/blog/532

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Layar Augments De Tegel 2011’s “Newspaper of the Future”

Chris Cameron April 16, 2012

Click here to read the Dutch press release!

Layar is very proud to be a part of the 2011 De Tegel journalism awards. Each year the event honors various achievements in journalism - it’s basically the Dutch version of the Pulitzer Prize.

This year, De Tegel is using a unique, new newspaper design to announce the winners, and they’ve given it a digital twist with Layar.

Today in The Hague, De Tegel holds its annual awards event, where the new paper design, filled with info about the winners and nominees, will be passed out to attendees. The paper was specially designed with tabs, an invention by Koos Staal (Staal & Duiker) and Matin van Ee (BDU). The new design aims to be easier to handle and read while remaining attractive to advertisers.

Each nominee has a photo and description which have been augmented with digital content. Readers can scan the images to view videos, hear more information or read the nominated works.

Have a look at the example pages after the jump and scan them with Layar to check out the project!

Read more »

Permalink: www.layar.com/news/blog/377

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Layar wins the eComm Application Award

Jaqueline Heijn October 30, 2009

Today Layar won the eComm Application Award. We feel extremely honored to have received this prestigious award and are grateful for the recognition of Layar as a valuable and promising addition to the communications industry.



Layar wins eComm Communication Application Award



We are proud of our team who made this possible and thankful to the community of developers who never cease to come up with ground-breaking ideas for new layers!



The award was presented by Lee Dryburgh, founder of eComm and the World’s SS7 Expert.



Winner of the eComm Technology Award was Google with ‘Google Wave’, an online tool for real-time communication and collaboration. A revolutionary platform and a well deserved win!

Permalink: www.layar.com/news/blog/51

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