As part of our continuing effort to test, improve and update our interactive print resources and tools, we have made a significant upgrade to our calls-to-action.
Our research and experience have shown that proper calls-to-action are imperative to the success of an interactive print campaign. Alerting your users through descriptive and explanatory calls-to-action is, more often than not, more important than the overall quality of the digital content. After all, if users don’t know about your content, it doesn’t matter how great it is!
Thanks to over 40,000 Creator editors publishing campaigns, popular interactive print titles reaching millions of homes monthly, over 30 million Layar App users and sophisticated analytics, we have a unique vantage point from which to observe how users are consuming interactive print.
Based on our observations, we have identified the most effective calls-to-action. Therefore, we have reviewed, user-tested and redesigned our calls-to- action to better provide you with the most efficient ways to make your campaigns more apparent to your users.
The Call-to-Action Guidelines are part of our goal to unify calls-to-action across campaigns to educate new interactive print users while providing a seamless experience.