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Blog: bol.com

Exclusive Bol.com Discount for Assassin’s Creed III

Chris Cameron November 1, 2012

Gamers around the globe have been anticipating this week’s release of the next saga in one of the world’s most popular videogame franchises - Assassin’s Creed 3. For those in the Netherlands, a new ad campaign from CBS Outdoor Advertising and Bol.com provides a special discount for anyone who scans a new billboard ad and buys the game.

As seen in the photo to the right, the ad has begun popping up in Holland’s many train stations. Eager gamers can scan the ad to see a video trailer of the game and instantly buy the game with a €5 discount on Bol.com, the largest online retailer in the Netherlands and Belgium.

This summer, we announced that Bol.com had hooked its database of product packaging (books, DVDs, games and more) into Layar, enabling users to shop for products online by simply scanning them with Layar. Now, Bol.com is taking part in a new kind of Layar campaign, one on a much larger scale!

This is a great example of the versatility of the Layar Creator. Whether your print is as small as a business card, or as big as an outdoor billboard, the Creator can quickly and easily add engaging digital content on top. By offering a discount, Bol.com is enhancing the viewer experience and providing valuable engagement with their advertising - a concept we heard Nissan discuss recently at our Toronto event.

Perhaps the best aspect of the Assassin’s Creed III campaign is the large and clear call-to-action. Translated, the text reads “Scan with Layar for discount!” The capitalized red text makes sure people see it, and the Layar logo lets people know they need to download the app to scan it.

Permalink: www.layar.com/news/blog/435

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Use Layar to Shop Over 25k Books, DVDs and More from bol.com

Chris Cameron June 14, 2012

Bol.com, the largest online retailer in the Netherlands and Belgium, which features books, movies, music, games and more, has placed an enormous amount of its catalogue on Layar. Covers of over 25,000 items, the site’s top sellers, are now recognizable by Layar.

So what does this mean? It means now when shopping in a store, or when a friend shows you the new book or movie he’s obsessed with, Layar can show you the bol.com price and availability directly on top of the item itself. And in just a few clicks, it can be on its way to your doorstep.

Just scan the cover of the item, and in seconds you can see its price and add it to your bol.com shopping cart. They’ve even made it super easy to order the item right from your phone with iDeal, Credit Card or even (if you’re a frequent bol.com customer) order instantly with pay-on-delivery.

If you’re wondering how bol.com was able to place 25,000 images on Layar, the answer is simple: the Layar Connect API.

Layar Connect is our enterprise solution and companion to the Layar Creator. Aimed at high-volume clients, the Connect API lets third parties tap directly into the Layar system for fast and easy bulk uploading and content creation. 

It’s so easy, in a few days bol.com will have over 50,000 images on Layar, and the covers will be continually updated to stay up-to-date with the newest top selling items.

Check out the video below to see how it all works, and grab a book, DVD, game or CD next to you and try it out!

Permalink: www.layar.com/news/blog/395

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