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Blog: books

Publishers Weekly Adds Interactive Print

Chris Cameron February 27, 2013

Publishers Weekly (or PW as it is commonly known), a leading American weekly trade magazine aimed at publishers, booksellers, librarians, literary agents and more, has added interactive print from Layar to its pages.

Published since 1872, the magazine joins a growing list of industry publications – like Publishing Executive, which added Layar to its pages earlier this month – embracing Layar’s interactive print technology.

The trend is clear: the biggest names in the print industry think Layar’s interactive print is here to stay. Just take this headline from Publishers Weekly describing the interactive print content in the magazine: “Welcome to the future.”

“Publishers are looking for new technology like interactive print to connect with readers in different ways,” said PW publisher Cevin Bryerman. “Publishers Weekly is a leading publication for the book industry and discusses new technology trends, so we felt it was important to feature Layar’s interactive print.”

Scanning the cover of the most recent issue of Publishers Weekly, which features a young girl’s body health book, reveals an interview with the author and links to download an excerpt, meet the author and more. Give it a try yourself on the cover and these example pages.

“The Layar staff has ben awesome and responsive to our needs as clients,” added Bryerman when asked about PW’s experience with Layar and the Layar Creator. “We are looking forward to using Layar in editorial and advertising in the future.”

Permalink: www.layar.com/news/blog/461

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Lonely Planet Augments 42 European City Guides

Chris Cameron June 25, 2012

Attention travelers and adventure seekers!

As of today, the massively popular Lonely Planet travel guides will be able to help you with your travels even more! Just open the Layar app on your smartphone, hold it over the cover of one of the guides and you’ll be able to see tons of practical and up-to-date information to help you on your way.

The print guides now feature live weather, updated event listings and even hotel prices and availability. What other print guide can provide that? But that’s not all. Editorial and Product Development Director Matt Swaine says exclusive content awaits those who view the guides with Layar.

“We’re offering travelers access to hundreds of additional points of interest reviews, video content that they can only get through Lonely Planet’s Layar service and easy ways to book hotels and activities,” says Swaine.

So far, Lonely Planet has enhanced 42 guides from its European city titles. Paris, Rome, London, and (of course) Amsterdam are just a few of the popular tourist destinations with augmented guides.

For Swaine, the opportunity to add digital content to the printed Lonely Planet guides opened up new channels of communication and interaction with customers.

“We very quickly saw the potential for Layar to enhance our books by giving travelers access to content we couldn’t put in the books and by linking to other Lonely Planet services, products and online content,” he says. “There are lots of opportunities out there to chase with print, but clearly digital is going to play an increasing role in people’s lives, and this is where we are focusing the larger part of our product thinking.”

Lonely Planet is looking for your feedback! The first 50 people to email online.editor@lonelyplanet.com will receive a free copy of a Lonely Planet European City Guide, Pocket City Guide or Discover City Guide of their choice. To qualify you must own an Apple iOS or Android device, provide a valid shipping address and agree to provide feedback on the using Layar in conjunction with Lonely Planet books. Use “Layar Trial” as your subject line, and let them know which European city guidebook you’d like them to send you.

Check out the guides today and view them with Layar!

Permalink: www.layar.com/news/blog/393

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Inspirational Business Book ‘Brand Expedition’ Makes Great Use of Layar

Maarten Lens-FitzGerald March 19, 2012

In 2011, author, Martijn Arets, visited 20 inspiring companies around Europe to learn how to build a better brand. The stories and lessons he learned became the book Brand Expedition

What Martijn set out to do was to visit these companies and understand them better. This became reality when he quit his job and went on the road to interview CEO’s, founders and brand managers. He captured his findings on video and shared his experiences by blogging and tweeting while on the road. At each stop, he requested that each CEO ask the next CEO a question on video. To engage more with his growing audience, Martijn asked them to help pick out which company to visit next.  

While Arets set out to capture his expedition in a digital format, he found that a book was the best way to share the stories and lessons. The book he wrote based on his experiences was a great success in Holland, and he set about crowdsourcing an international edition.

To improve upon that success and tie his online content to the book, Arets and Layar teamed up. For the release of the international edition, Arets used Layar to enrich the book with video interviews of the CEO’s pan-company interviews. Each page enhanced with video content has the View with Layar logo, indicating to readers when the special videos are available.  

At Layar, we think it’s a cool book and a great way to use our platform. The videos fit nicely with the printed content of the book. It gives the book experience something extra, which keeps the reader more enaged and in tune with the “how to build a brand” message and lessons.

We are very curious how the readers will like it.

Watch the video below to see how it works.  You can buy the book here to experience for yourself.

Permalink: www.layar.com/news/blog/372

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Dutch “Book Ball” Uses Layar to Help Kick Off Boekenweek

Chris Cameron March 18, 2011

In the age of digital media where smartphones and tablets constantly fill our brains with rich media experiences, it is at times relaxing to escape the information overload with classic technology. Books!



And, boy, do the Dutch know how to show their appreciation for their literature. Starting with the inaugural event in 1932, the Netherlands has hosted Boekenweek, or “Book Week,” each March, with the exception of a few missed years early on. This celebration, which actually lasts 10 days, honors Dutch literature with a wide range of events, including book signings, galas and debates.



Since 1947, the festivities have been kicked off with the Boekenbal, or “Book Ball,” a highly coveted “Who’s Who” event for writers, publishers and famous Dutch people. A tradition among attendees of the Boekenbal is to steal a piece of art at the end of the night, and artists are asked to create works of art specifically for this purpose.



This year, one of the artists asked to contribute was Sander Veenhof, who you know from his augmented reality art projects like the Pentagon/White House Infiltr.AR and the Museum of Modern Art AR Exhibit. Veenhof created a virtual piece of art from the various pieces at the Stadsschouwburg, the venue for the Boekenbal. By using Layar, visitors could see the works and take a virtual piece home with them.



But the most remarkable piece of virtual art on display at the Boekenbal earlier this week was the tribute to the late Harry Mulisch, one of the most famous writers in the Netherlands. For over 50 years, Mulisch was a guest at the Boekenbal, and in recent years would take his place sitting on the staircase of the Stadsschouwburg.



Veenhof brought this memorable sight back to life with augmented reality, allowing the Boekenbal guests to relive their moments with Mulisch. One special guest, the late author’s son, provided an emotional moment as he opened Layar to see his father back in his rightful place on the stairs.



Permalink: www.layar.com/news/blog/250

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Layar CEO Authors Foreword to Tomi Ahonen’s “Insider’s Guide to Mobile”

Chris Cameron February 22, 2011

As a former Nokia executive turned consultant and speaker, Tomi Ahonen has bolstered his reputation in the mobile industry by authoring six bestselling hardcover books and three eBooks. His latest book, The Insider’s Guide to Mobile, is a free eBook which details “the customers, services, apps, phones and business of the newest trillion dollar industry.”



The book marks Tomi’s tenth publication, and to celebrate the anniversary he asked Layar CEO Raimo van der Klein to author the book’s foreword. In it, Raimo details his own history in the mobile industry, including his time with Nokia and KPN, as well as his formation of Mobile Monday Amsterdam with fellow Layar co-founders Maarten and Claire.



Additionally, he explains his vision of where the mobile industry lies today.



“Basically now we have entered the third wave of mobile. First was Communication, second was Content and now the third is Context. We are barely scratching the surface of this third wave,” he writes. “The exciting stuff is happening in the middle, between the organized data in the cloud and the actual ‘dumb’ sensor information. In the complete history of content we have never been confronted with creating sensor based dynamic services that fit the context of a user. […] I consider this phase in mobile to be the phase where we will see the true face of this medium.”



You can read the entirety of Raimo’s foreword over on Tomi’s blog, Communities Dominate Brands, and to download Tomi’s free eBook, The Insider’s Guide to Mobile, head on over to the book’s page on Lulu.

Permalink: www.layar.com/news/blog/235

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