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Blog: campaigns

Layar’s Top Interactive Print Campaigns of 2013

Chris Cameron January 6, 2014

Here at Layar, we’ve had an eventful 2013.

This year was our first full calendar year with the Layar Creator, which we launched in the summer of 2012. We continued to make improvements to the Creator, the Layar App and the powerful technologies that make it all possible. We also introduced new products and services to best meet the needs of the burgeoning interactive print market.

But most importantly, in 2013 we continued to see the growth of interactive print itself, as more and more publishers, brands and marketeers turned to Layar to bring the print and digital worlds closer together with AR.

As we look ahead toward 2014 and the wealth of possibilities it is sure to bring, we wanted to take this opportunity to take a personal look back at some of our favorite campaigns from the last year. Have a look through the slider below to see our picks for 2013’s top campaigns as chosen by members of the Layar Team.

Please wait while the slider loads below. Hover over with your mouse and click arrows to navigate.


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Easily promote your campaigns!

Chris Cameron October 9, 2013

Today in the Creator, we’ve added a handy new feature that gives you the ability to quickly and easily promote your interactive print campaigns on the web and social media.

If you’re familiar with our Inspiration Page, you’re aware of how nice it is to share campaigns in a way that lets anyone quickly scan and experience the interactive print content. Now, we’re bringing this great feature to you, letting you build your own inspiration page for your campaigns.

As of today on the Campaign Overview screen, you’ll see a “Promote” button next to published campaigns above the “Archive” button. This lets you create a unique landing page for your campaign in which you can include a description and up to 3 preview images from your campaign that visitors can scan with Layar.

Your description can describe the content in the campaign, tell readers where they can find your campaign or anything that you see fit to your promotion page. Then just select up to 3 images to include, and you’re done!

You can share the link to this page however you like, but we make it easy to share on Facebook, Twitter, LinkedIn and Google+.

We hope you enjoy this handy new feature, and can’t wait to see the campaigns you share!


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