For all of our Canadian Layar users, you’ll be excited to hear that we’ve recently opened a Canadian office in Toronto. The office will be run by Nigel Newton, Layar’s newly hired Country Manager for Canada.
The Canadian market has seen exceptional growth for us in recent months with nearly 1 million downloads of the Layar App and 1,000 users of the Layar Creator. Brands like Readers Digest, Nissan and Glacier Media have already begun using Layar to add interactivity to magazines, newspapers and other content in Canada to increase reader engagement and boost advertising revenue.
We’ve selected Nigel Newton from the Layar Partner Network to lead our market development in Canada. Newton introduced interactive print to the mainstream Canadian media in 2012 while leading innovative newspaper advertising projects with Postmedia, Canada’s largest publisher of English language newspapers. In 2012, Newton was also involved in organizing our Activate Print Toronto seminar with the Dutch Embassy. He has proven to be an expert on interactive print.
As interactive print continues to grow worldwide, we are very excited to continue our expansion into the North American market, but best of all is how our Toronto office will better serve our users and customers in Canada and North America.
Nigel’s expertise and proximity to the Canadian market provides easier access to our wealth of knowledge, insights and services, including our Campaign Review Service. This all-new service gives you opportunity to take your campaigns to the next level. Click here to learn more.