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Blog: creator-case

Shop Directly from the New vtwonen Magalogue

Chris Cameron April 16, 2012

Click here to read the Dutch press release!

Layar has teamed up with popular Dutch home decor catalogue vtwonen to help change the way readers make purchases.

With the latest vtwonen “magalogue” (a combination magazine/catalogue), readers can scan the pages and instantly buy the items they like.

Items for sale in the pictures appear with a button to purchase the items when scanned with Layar. The links take readers directly to vtwonen’s mobile shopping site where they can instantly purchase the items and pay with PayPal. It’s also easy to just add items to a shopping cart and save them for later.

Anita Beijl, marketing manager for vtwonen, calls the Layar implementation the “ultimate print shopping experience,” and adds that Layar makes it easy to quickly expand the brand to new platforms.

Try it yourself on the vtwonen magalogue, available today, or simply test one of the pages after the jump. Check out the video below to see the magalogue in action! And for those that speak Dutch, be sure to watch our interview with Martijn van der Neut of vtwonen!

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Permalink: www.layar.com/news/blog/378

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Layar Augments De Tegel 2011’s “Newspaper of the Future”

Chris Cameron April 16, 2012

Click here to read the Dutch press release!

Layar is very proud to be a part of the 2011 De Tegel journalism awards. Each year the event honors various achievements in journalism - it’s basically the Dutch version of the Pulitzer Prize.

This year, De Tegel is using a unique, new newspaper design to announce the winners, and they’ve given it a digital twist with Layar.

Today in The Hague, De Tegel holds its annual awards event, where the new paper design, filled with info about the winners and nominees, will be passed out to attendees. The paper was specially designed with tabs, an invention by Koos Staal (Staal & Duiker) and Matin van Ee (BDU). The new design aims to be easier to handle and read while remaining attractive to advertisers.

Each nominee has a photo and description which have been augmented with digital content. Readers can scan the images to view videos, hear more information or read the nominated works.

Have a look at the example pages after the jump and scan them with Layar to check out the project!

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Permalink: www.layar.com/news/blog/377

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Senefelder Misset Chooses Layar for Augmented Reality Service

Chris Cameron April 1, 2012

Click here to view the Dutch press release.

Renowned Dutch printer Senefelder Misset has partnered with Layar to make an interactive edition of the well-known comic strip, Eppo.

Now readers of the popular strip, which collects many of the Netherlands’ most popular strips into one publication, can interact with the comics in new ways using augmented reality. With Layar, readers can scan the pages to view bonus materials, including original sketches of the comics, as well as video extras that help bring the pages to life.

“With the advent of digitization, publishers have provided their advertisers with measurable responses to their campaigns,” said Erik Ernens, Commercial Director of Senefelder Misset. “Until now, the publishers have not been able to add direct response capabilities to the printed page. But with new innovative technologies like Layar, the printed magazine can come alive with direct responses and achieve conversion.”

“Eppo is proud to be the first comic in the Netherlands in which Layar could be applied,” said Rob van Bavel, publisher of the Don Lawrence Collection. “Eppo offers readers additional information, additional videos, sketches of different strips, the ability to “Like” the Facebook fan-pages and the direct purchase of comics and merchandising in the shop. All in all, a great opportunity to add value to the printed edition!”

Try the sample page after the jump to see how it works, and watch for the latest issue of Eppo which goes on sale this week!

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Permalink: www.layar.com/news/blog/375

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Layar Lands on 6 Million Doorsteps with PostNL’s “Er is post!”

Chris Cameron March 26, 2012

Click here to view the Dutch press release.

“Er is post!” is a quarterly magazine from the Dutch national postal service PostNL that is delivered to every household in The Netherlands - over 6 million homes in total. In the latest issue, the pages have been enhanced with Layar, allowing every home in Holland to interact with print media in a whole new way.

After installing the Layar app, readers can interact with pages in the magazine marked with the Layar logo. By viewing these pages through the Layar app, digital buttons will automatically appear with links to websites, Facebook likes, YouTube videos, app downloads and other actions.

Making traditional post advertising interactive is a nice bridge between the physical and online world, says PostNL Commercial Director Ger Jacobs. “With first-hand experience, we hope PostNL can better service its enterprise customers in the future by providing guidance in the use of old and new media.”

“’Er is post!’ is a great magazine with which to experience how paper can be made interactive,” says Layar CEO Raimo van der Klein. “We have worked closely together with PostNL to make it a wonderful edition. I am very curious to see how the readers will react to this innovative way of reading a magazine.”

Check out the video below to see for yourself and give it a try with the sample pages after the jump. If you live in The Netherlands, keep an eye on your mail for “Er is post!”

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Permalink: www.layar.com/news/blog/373

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Inspirational Business Book ‘Brand Expedition’ Makes Great Use of Layar

Maarten Lens-FitzGerald March 19, 2012

In 2011, author, Martijn Arets, visited 20 inspiring companies around Europe to learn how to build a better brand. The stories and lessons he learned became the book Brand Expedition

What Martijn set out to do was to visit these companies and understand them better. This became reality when he quit his job and went on the road to interview CEO’s, founders and brand managers. He captured his findings on video and shared his experiences by blogging and tweeting while on the road. At each stop, he requested that each CEO ask the next CEO a question on video. To engage more with his growing audience, Martijn asked them to help pick out which company to visit next.  

While Arets set out to capture his expedition in a digital format, he found that a book was the best way to share the stories and lessons. The book he wrote based on his experiences was a great success in Holland, and he set about crowdsourcing an international edition.

To improve upon that success and tie his online content to the book, Arets and Layar teamed up. For the release of the international edition, Arets used Layar to enrich the book with video interviews of the CEO’s pan-company interviews. Each page enhanced with video content has the View with Layar logo, indicating to readers when the special videos are available.  

At Layar, we think it’s a cool book and a great way to use our platform. The videos fit nicely with the printed content of the book. It gives the book experience something extra, which keeps the reader more enaged and in tune with the “how to build a brand” message and lessons.

We are very curious how the readers will like it.

Watch the video below to see how it works.  You can buy the book here to experience for yourself.

Permalink: www.layar.com/news/blog/372

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