Layar
Part of the Blippar Group

Blog: data

Layar Infographic: Interactive Print is Booming!

Chris Cameron September 17, 2013

As interactive print continues to grow across the globe, we felt it was time to put some of Layar’s key facts down in an easily digestible format. 

The infographic below illustrates Layar’s growth and dominance in augmented reality and interactive print. Figures include total downloads of the Layar App, publishers using the Creator, campaigns and pages created, who’s using Layar, and much more!

The most impressive stat of all, however, is the 87% average click-through rate (CTR) seen from interactive print campaigns with Layar.

And, of course, it’s enhanced with Layar. Scan it with the Layar App for links and more info! You can also download and share the infographic as a PDF or JPG.

DOWNLOAD: PDF

Layar Infogrpahic

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Maarten on the Democratization of Space and Data

Chris Cameron April 26, 2011

UNTETHER.tv is an Internet video series hosted by entrepreneur and mobile industry expert Rob Woodbridge. The thesis of the series, Woodbridge says, is to discuss the new business environment created by the burgeoning mobile industry and to hear the stories from the people on the front lines.



The series features interviews with notable mobile industry figures, and recently our very own Maarten Lens-FitzGerald was Rob’s guest for a discussion about Layar and augmented reality. In this interview, which clocks in at just under an hour, Maarten discusses how Layar got off the ground and how we’ve reached where we are today.



But more importantly, Maarten explains where Layar is headed and how augmented reality itself will impact the world in the near future. So take a look at the embedded video below, or if you’d rather kick back with your eyes closed you can also download and audio version of the interview for your listening pleasure.



Enjoy!



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