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Blog: developers

How to Get Started with Layar Development

Chris Cameron March 11, 2011

While Layar has a rapidly expanding community of developers creating engaging mobile experiences, augmented reality is still a young industry trying to find its place. With that, we wanted to make it as easy as possible for new developers to begin building projects in augmented reality.

Ivo van Barneveld, manager of the Layar Partner Network, compiled a presentation that lays out step-by-step how to sign up as a Layar developer and begin creating your very own AR content.

If you’re a developer and have wanted to branch out to augmented reality, take a look at Ivo’s guide below and get started!


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Meet Layar: Ivo van Barneveld

Chris Cameron December 21, 2010

Last week we introduced you to Klasien van de Zandschulp, one of the fresher faces at Layar who works with user research and interaction design. This week we have another recent hire to profile – Ivo van Barneveld, manager of the Layar Partner Network.

Ivo is a native to the Netherlands with over a decade of work experience in mobile technology, so here’s a bit about him and his experiences so far at Layar.

“I was born in Cadier en Keer in the southern part of the Netherlands (near Maastricht). I lived in the provence of Limburg for the first 4 years of my life and then moved to Dalfsen (near Zwolle) at the age of 5,” says Ivo.

“I have one sister who is three years younger than me and as a family we would spend many, many holidays in Sweden. I really love that country” he adds. “I lived in Dalfsen until the age of 18 when I left to attend college.”

Ivo attended the Delft University of Technology where he earned his Master’s degree in Applied Physics. Before coming to Layar, he worked as a manager at ProRail, which is responsible for the Dutch railway infrastructure.

The majority of his previous work career, however, is from his time with Nokia. Ivo worked for Nokia in several areas, including Networks Forum Nokia and Mobile Video. Now at Layar, Ivo manages the Layar Partner Network.

“As manager of the Layar Partner Network, I provide the premium tier of our developer community with tools, information and business opportunities to make them successful. I organise webinars, develop new initiatives and manage communication between developers, brands and agencies that use Layar,” he says. “The thing I like most about working at Layar is the great group of people I get to work with, and the quick decision making that a smaller company allows.”

Outside of work, for Ivo, family comes first. He is married and has three daughters, ages 3, 6 and 7. Ivo devotes most of his free time to his family, like helping manage the field hockey team two of his daughters play on. With the time left over, he enjoys running and cycling, as well as reading. A book he really recommends is Fermat’s Last Theorem by Simon Singh, even if you’re not into maths!

To get in touch with Ivo about the Layar Partner Network, you can email him at


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Developers announcement: Index your layer for Layar Stream

maurice groenhart May 11, 2010

Last week we announced Layar Stream, revealing immediately what Augmented Reality (AR) content is available around you.

Layar Stream generates a stream out of the 1.2 million augmented objects served daily by Layar. The ranking is based on a proprietary algorithm using contextual elements like location, usage and popularity of content in all published layers. Layar Stream holds information about the type of available content and whether it contains 3D objects, images, video or audio. Users can optimize their stream by filtering on keywords, categories and distance.

The implementation of Layar Stream will have a huge impact on the discoverability and re-usage of your layer(s). Layar Stream ensures a higher visibility within our browser and drives traffic to your augmented reality content.

>> Index your layer right now!

Your layer(s) can be indexed on three levels.

1. Allow Layar to cache all POIs of this layer*.(Recommended)
The POIs of this layer will be visible for end-users in Layar Stream
2. Allow Layar to cache only the title and position of the POIs of this layer.
Only the title and postions of the POIs of this layer will be visible for end-users in Layar Stream
3. Don’t allow Layar to cache the POIs of this layer.
The POIs of this layer won’t be visible for end-users in Layar Stream

Next to these options you have the possibility to add an expiration date, if the layer expires after a certain date (e.g. after the World Championship Football) and the live time of the POI within your layer so you can indicate if your layer is static, dynamic or higly dynamic. How to index and optimize your layer for Layar Stream can be found here.

You can also opt-out on a POI level. This is for example useful in a game, where you don’t want your clues to be indexed and would include only the starting point of the game in Layar Stream. For these cases we added “doNotIndex” respons to our GetPOI API. Check it here.

Visit our wiki to learn more about:


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