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Blog: downloads

Layar Infographic: Interactive Print is Booming!

Chris Cameron September 17, 2013

As interactive print continues to grow across the globe, we felt it was time to put some of Layar’s key facts down in an easily digestible format. 

The infographic below illustrates Layar’s growth and dominance in augmented reality and interactive print. Figures include total downloads of the Layar App, publishers using the Creator, campaigns and pages created, who’s using Layar, and much more!

The most impressive stat of all, however, is the 87% average click-through rate (CTR) seen from interactive print campaigns with Layar.

And, of course, it’s enhanced with Layar. Scan it with the Layar App for links and more info! You can also download and share the infographic as a PDF or JPG.


Layar Infogrpahic


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30 Million Downloads!

Chris Cameron May 1, 2013

Today, Layar has surpassed a huge milestone. The Layar App, the mobile application for iOS and Android which has served as the backbone for the growth of Layar as a whole, has now been downloaded more than 30 million times!

This is a huge moment for Layar and for interactive print. The growth of the Layar Creator and interactive print is evident in the continued download growth of the Layar App across the world. Now the interactive print content created by over 40,000 publishers is easily viewable on an app with over 30 million downloads.

With Layar on 30 million devices and smartphone sales expected to hit 1 billion in 2013 alone, it is clear from these amazing numbers that the world is ready for augmented reality. As hardware technology and internet connectivity progresses, users are hungry for more information and are looking for ways to fulfill this need.

The world is ready with 1 billion smartphones in 2013 and Layar is ready with 40,000 publishers and 30 million downloads. These incredible milestones underscores the fact that interactive print is here and it’s taking the print world by storm.

Are you ready to use Layar to integrate your print and digital channels, add additional revenue to your ad sales and grow consumer engagement? Get started today!

To mark this occasion of 30 million downloads, we’ve put together a report that illustrates some of the key facts and figures and provides a current snapshot of Layar. In it you will find…

  • Global download stats
  • Real results from our customers
  • Interactive print usage stats
  • Numbers regarding our robust workload
  • And more!

Click here to download our Layar 30M Report!

Thanks to everyone who followed along and to each one of our 30 million downloaders – it’s you who have made Layar into what it is today. Here’s to the next 30 million!


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#Layar30M Update: 200k To Go!

Chris Cameron April 15, 2013

It’s been just a few days short of two weeks since we started counting down the downloads remaining until we hit 30 million! Today we stand just under 200,000 downloads away and we’re fast approaching the goal.

Be sure to follow our progress as we approach 30 million and share interesting facts and stories “behind the numbers” on Twitter with the hashtag #Layar30M. We’ve already posted a bunch, check out the rundown of what we’ve heard so far down below!

And make sure to keep an eye over at to read up on everything we post.

4.4 billion operations!

We do a lot of sending and receiving of data, and lots of requests are made to our back-end database. Just last month, our database process 4.4 BILLION input/output operations. That’s a lot of activity!

Layar tattoos!

One enterprising individual as gone as far as to turn a tattoo into interactive “print” (skin?). This goes to show that Layar isn’t just for magazines, but can be on many flat surfaces, including product packaging! 

It’s more than just print!

People are enhancing more than magazines and business cards. Real estate agency Van Santvoort enhanced the walls of their kiosk with help from Layar partner Limebizz. Check it out on the blog.

Elanders is our partner!

We’ve partnered with Elanders UK, part of a global printing firm with production across 4 continents. Their customers include global brands like Jaguar Land Rover, Tesco and Bosch. Read more on the blog.

LOTS of coffee!

According to the computer living inside of our office coffee machine, we consumed over 12,000 cups of coffee last year! We work hard at making the best interactive print solutions out there.

Read more »


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Follow #Layar30M As We Countdown to 30 Million Downloads!

Chris Cameron April 3, 2013

As we’ve shown here on the Layar blog, interactive print is really starting to take off across the world. And with it, downloads of the Layar App are soaring to new heights.

We are very close to hitting the 30 million downloads mark, so we decided we’d take this opportunity to share the numbers behind the growth of interactive print in a countdown to 30 million. You can follow the fun on Twitter by following @layar and watching for the #Layar30M hashtag.

30 million is a nice, big number, there is so much more behind it than just downloads of the Layar App. Over the next few weeks, we’ll be telling the story of 30 million with interesting facts, numbers and more – some serious, some for fun, but all true!

You can follow our progress on Twitter, or right here on the Layar homepage. We’ll have a count of downloads updated daily on our homepage and over at You can watch as we approach 30 Million downloads and read all of our interesting bits of information about the story behind it all.

When all is said and done, we’ll be publishing a report of all the interesting interactive print data and Layar facts that comprise #Layar30M. For now, if you want more info, or want to share your genius ideas for the future of interactive print? Send us a tweet with the #Layar30M hashtag and let us know!


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Thailand Explodes Onto Interactive Print Scene

Chris Cameron March 28, 2013

In February, we saw a huge explosion of activity from Thailand as tens of thousands of people used Layar to view and create interactive print.

Take a look at the chart above, which shows growth in several categories from February. Pageviews had a major spike, growing over 3,000% from January, but what caused so many more people to scan interactive print in Thailand?

It seems a rather popular comedian, Udom Taepanich, was at the center of an interactive print campaign advertising his 10th stand-up special, Deaw 10. Follow this link to check out some footage of one of his previous specials (with English subtitles!). Images on ads around Bangkok and on tickets to the event themselves were augmented using Layar to show a video of Udom coming to life out of the ad.

The campaign has a snowball effect in Thailand, as downloads of the Layar App skyrockets by 515% and thousands of new interactive print campaigns have been published. The shows are still being performed, and more and more people are being made aware of interactive print.

This is a great example of how Layar is, and has been, a very international company. Our users and interactive print Creators come from all over the world from a plethora of use cases, and the growth shown in Thailand recently fits right along that trend. In the end, this shows how interactive print is rapidly expanding across the globe.


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