An Augmented Reality Fairytale Game at the Efteling Theme Park
|Giant Rabobank safe marks the spot [for game play] at the Efteling.|
Theme parks are great places to implement Augmented Reality—they’re big, they have a different crop of visitors every day, and people go there for unique and entertaining experiences.
In fact, the Walt Disney Company was the first to rake the AR plunge, producing layers for both Disneyland and Walt Disney World last year to help guide visitors around the parks’ many attractions.
Yesterday, however, the Netherlands’ own [fairytale] theme park destination, the Efteling (in cooperation with Dutch bank Rabobank), took its augmentation to the next level by creating an AR game experience for visitors to play on their mobile devices.
The layer, Feetje en de Kluis, aka “Fairy and the Safe” in English, includes an interactive game where you have one minute to collect and save as many coins as possible while avoiding the witch, who will steal them from you if you run into her. There’s also as an interactive audio fairytale about teaching a witch to save money (presumably so she won’t have to steal anymore).
You can launch the fairytale from any location, but in order to play the game you must be in front of the giant Rabobank safe/ATM near the entrance of the Efteling.
Check out this video (in Dutch) that illustrates the Efteling’s magical Layar integration:
Longtime Layar Partner TAB Worldmedia worked with the Efteling and Rabobank to create the Feetje en de Kluis layer. You can check out other cool projects from the folks at TAB Worldmedia on their blog, or follow them on Twitter.