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Blog: elle

Elle Magazine Adds Layar in the UK

Chris Cameron August 23, 2013

Katy Perry isn’t the only eye-catching thing in this month’s Elle UK.

Inside the popular women’s magazine, readers will find they can scan pages with the Layar App to discover bonus materials, including links and behind-the-scenes videos.

Here’s what Elle had to say about its latest issue:

“You can bring the web page (pg 40) to life so you can get to the online content direct via your phone, including our behind-the-cover Katy Perry video.

See the Chanel page with the whole world on it? You can scan the page and see every look from that show while you’re on-the-go.

And that’s not all – you could also win a beauty goody bag, worth £200. All you need to do is head to pg 314 and find the hidden beauty video using your Layar app. Tweet @ELLEUK using #ELLEsept and the name of the video for your chance to win.”

With the Layar Creator, brands can easily add digital interactivity to print in just minutes! Learn more here!

Check out what readers can see with Layar in the September issue of Elle UK below. To see more great examples, visit our new Inspiration page!

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