Back in March we told you about “Er is Post!”, a quarterly magazine from the Dutch national postal service PostNL, and how it had been enhanced with digital content and direct links using Layar. The video above shows the results.
Today, we’re excited to announce that PostNL and Layar have partnered to continue bringing interactive print to the doorsteps of over 6 million households in the Netherlands. PostNL announced the partnership today on their website.
Making traditional post advertising interactive is a nice bridge between the physical and online world, said PostNL Commercial Director Ger Jacobs in March. “With first-hand experience, we hope PostNL can better service its enterprise customers in the future by providing guidance in the use of old and new media.”