Lonely Planet Augments 42 European City Guides
Attention travelers and adventure seekers!
As of today, the massively popular Lonely Planet travel guides will be able to help you with your travels even more! Just open the Layar app on your smartphone, hold it over the cover of one of the guides and you’ll be able to see tons of practical and up-to-date information to help you on your way.
The print guides now feature live weather, updated event listings and even hotel prices and availability. What other print guide can provide that? But that’s not all. Editorial and Product Development Director Matt Swaine says exclusive content awaits those who view the guides with Layar.
“We’re offering travelers access to hundreds of additional points of interest reviews, video content that they can only get through Lonely Planet’s Layar service and easy ways to book hotels and activities,” says Swaine.
So far, Lonely Planet has enhanced 42 guides from its European city titles. Paris, Rome, London, and (of course) Amsterdam are just a few of the popular tourist destinations with augmented guides.
For Swaine, the opportunity to add digital content to the printed Lonely Planet guides opened up new channels of communication and interaction with customers.
“We very quickly saw the potential for Layar to enhance our books by giving travelers access to content we couldn’t put in the books and by linking to other Lonely Planet services, products and online content,” he says. “There are lots of opportunities out there to chase with print, but clearly digital is going to play an increasing role in people’s lives, and this is where we are focusing the larger part of our product thinking.”
Lonely Planet is looking for your feedback! The first 50 people to email online.editor@lonelyplanet.com will receive a free copy of a Lonely Planet European City Guide, Pocket City Guide or Discover City Guide of their choice. To qualify you must own an Apple iOS or Android device, provide a valid shipping address and agree to provide feedback on the using Layar in conjunction with Lonely Planet books. Use “Layar Trial” as your subject line, and let them know which European city guidebook you’d like them to send you.
Check out the guides today and view them with Layar!
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