Layar
Part of the Blippar Group

Blog: geo layers

Introducing the new Layar SDK with Geo!

Chris Cameron October 24, 2013

We’ve released a big update to the Layar SDK, which lets you easily embed AR and interactive print functionality into your own mobile apps.

As the popularity of AR and interactive print continues to grow alongside mobile innovation, more and more consumers across the globe are looking for instant, real-time data about their surroundings. Layar’s widely popular Geo Layer technology allows location-based information to be displayed in a “heads up” augmented view of the real world. Popular examples include Funda, a collection of local real estate properties, and archINFORM, which displays architectural information for nearby buildings.

Brands have been turning to the Layar SDK solution to provide their own custom interactive print app experience to customers while maintaining their brand identity. Now, brands can also use the SDK to display relevant, real-time location-based data with the inclusion of Geo Layers.

With the new Layar SDK, either scannable content or Geo Layers can be used on their own, but when used together, the combination of opens up exciting new possibilities. Imagine scanning an ad for a shop to see a Geo Layer of nearby locations, or viewing the locations of nearby events by scanning an event calendar.

But that’s not all that’s new. Here’s a breakdown of what’s included in the new Layar SDK…

Location-Based Geo Layers
In addition to scannable images, you can now also use the SDK with Geo Layers, which are great for displaying location-based content like nearby shop locations, real estate information and more! When used together with scannable content, the combination opens up exciting new possibilities. Imagine scanning an ad for a shop to see a Geo Layer of nearby locations, or viewing the locations of nearby events by scanning an event calendar.

New Layar 8.0 Look and Feel
The SDK has been updated to including the more responsive and user-friendly “Scan” animation, which has shown to not only “wow” users but also help them keep their device correctly pointed at the scannable content. The SDK now also includes improved feedback messages which help users achieve better results with the application.

Enhanced Options and Functions
Brands will now be able to more deeply integrate the Layar SDK into their own apps by making use of new advanced features. App developers can create a history of recently viewed content for the user, implement their own custom feedback messages and more.

“With our unique SDK solution, we enable developers and organizations to reach out to consumers in their everyday life,” says Layar CEO Quintin Schevernels. “By combining the collective data of your surroundings, information becomes meaningful, real-time and instantaneous.”

Over 35 million users have downloaded the Layar App for iOS and Android, and over 64,000 publishers and marketeers are using Layar’s technology to build and manage interactive print campaigns.

The new and improved Layar SDK is available now by request at layar.com/sdk.

Permalink: www.layar.com/news/blog/518

Email this article
 

Virtual Festival Launches with Layar Roots

Chris Cameron September 6, 2013

This weekend marks the launch of a new and unique festival.

This Saturday, Amsterdam will see the first ever virtual reality festival. Named “Zo Niet, Dan Toch” (Dutch for “If not, then anyway”), the festival promises to put “augmented reality and location-based virtual projects on the map.”

“The festival allows visitors a new way of experiencing visual arts, entertainment, film, architecture, theatre, dance and music,” the event says. “The festival explores the virtual stage where nothing is impossible and everyone has access. The ticket is already in your pocket: your mobile phone.”

Visitors can wander around the festival area in the north of Amsterdam and view various VR and AR works with their mobile phone. There are even guided iPad tours for those without a smartphone.

The festival was started by former Layar employee Klasien van de Zandschulp in collaboration with artist Sander Veenhof, whose Layar artwork you may have seen here on the blog before. Many of the festival’s projects have been built using the Layar Creator or Geo Layers.

One of the featured projects is “Pont,” a fun boat docking game developed by Layar developer Blaise Kal. Layar’s R&D lead Ronald van der Lingen will also be at the festival giving tours and demos of Google Glass.

The program for the event has been enhanced with Layar as well, including a special final page which allows for additional content, so the reader can keep reading. In one case, an exhibitor changed the location of her project, so the program was updated with the Layar Creator to show the correct information.

Looking to attend? Here’s everything you need to know…

DATE: September 7th, 2013
TIME: 13:00 to 21:00
SPECIAL EVENING PROGRAM: 18:00 to 21:00
LOCATION: Various locations in Amsterdam Noord - Info desk : Tolhuisweg 5

Make sure your bring your phone, charger and headphones!

Permalink: www.layar.com/news/blog/510

Email this article
 
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.