In September we told you about House of Fraser, one of the UK’s largest department store chains, and how it was using the Layar SDK to bring Augmented Reality to its customer retail experience. The store allowed customers to browse its online store from a print catalogue by scanning with the Layar SDK-powered House of Fraser mobile app.

With the Layar SDK, you can quickly and easily embed our Augmented Reality technology into your existing mobile app, giving you the ability to create a custom AR experience for your users within your app.

Now, HoF is back again with more great interactive content – this time in the form of shoppable windows for this year’s Black Friday promotions. The windows will launch on Wednesday, November 25th in stores across the UK and Ireland and will feature instructions for customers to download the House of Fraser app to access the shoppable windows journey.

A “Scan to Explore” feature on the House of Fraser iOS mobile app is triggered by scanning the window displays, which will allow customers to shop the best Black Friday deals in just a few taps, avoiding the busy queues inside the stores. A “Scan to win” feature will also be available so that customers can be in entered into a competition to win a £250 House of Fraser gift card.

To help guide customers and highlight the new technology, Black Friday “angels” will be on hand on November 27th in the top 14 stores across the UK and Ireland demonstrating to customers just how easy it is to scan the displays and to interact with the immersive content on the House of Fraser app.

“The event is a natural next step for House of Fraser on the path of setting trends in digital retail following previous trials of their app’s Augmented Reality features earlier this year,” said Hsio Ling Hee, Head of Custom Solutions at Layar/Blippar. “The new HoF app, powered by the Layar SDK, has a lot more to offer in the future and we are confident they will continue being one of the leaders of innovation for digital and Augmented Reality retail.”

Shoppers in the UK and Ireland can download the House of Fraser app for iOS here.

There’s been a bit of turbulence in the Augmented Reality (AR) space lately with Metaio being acquired by Apple and Qualcomm selling its Vuforia business. Customers are understandably worried about the future of the AR market.

Here at Layar, since joining forces with Blippar in 2014, we’ve been able to continually provide top-quality, stable services and solutions. One of the key areas we’re very dedicated to is our Augmented Reality software development kit, the Layar SDK. We’re very proud to say that Layar SDK will continue to be a very important product for us going forward.

With the Layar SDK, you can quickly and easily embed our Augmented Reality technology into your existing mobile app, giving you the ability to create a custom AR experience for your users within your app.

House of Fraser, one the U.K.’s largest premium department store chains, recently integrated the Layar SDK into its apps to offer customers a unique mobile shopping experience with AR. In creating what he called an “experience that transcends the mobile web,” CCO Andy Hardin praised the Layar SDK, which the company was able to integrate “quickly and seamlessly.”

The Layar SDK is a powerful tool for mobile Augmented Reality development. With it you can embed your own AR content in your app, whether it be scannable “Vision” AR, or location-based “Geo” AR. You can even use our PhoneGap plugin to seamlessly integrate the Layar SDK into your app development workflow.

Layar has many solutions to fit your needs, and the Layar SDK is just one of them. You can learn more about our AR technology solutions here, or download and share this handy one-page PDF.

House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

Read more »